The debate continues: Should Customer Success own a revenue number or focus solely on adoption and value?
In this episode, Angeline Gavino explores why we’ve been asking the wrong question all along.
Instead of debating if CS should own revenue, we should be asking:
👉 How should revenue be measured, enabled, or owned within your CS team?
In this episode, Angeline breaks down:
- Why Customer Success was born in the SaaS era
- The real driver behind the shift toward revenue accountability in CS
- The three Revenue-Driven CS Models every organization should understand:
- Revenue Protection (Retention Focused)
- Revenue Enablement (Retention + Expansion Identification)
- Revenue Ownership (Retention + Expansion Ownership)
You’ll also learn about the PRISM Framework, a 5-factor decision tool to help you determine the right revenue model for your CS team.
Download the free resource here: https://drive.google.com/file/d/14SJB9NED656Xa4VWbKQqIyhNSwimIjl8/view?usp=sharing
Whether you're already assigning revenue targets to CS or just starting to rethink your strategy, this episode is packed with insights to help you build a scalable, sustainable and aligned CS function.
Ways I Can Help You Level Up Customer Success:
- Newsletter: Practical, revenue-driven CS strategies in your inbox. No fluff. Subscribe here.
- Leadership Development: For CS Leaders looking for mentorship. Book a free coaching call.
- Team Enablement: Two training programs for your CSMs. More details here.
- The Strategic CSM builds your team's strategic thinking and business acumen.
- The Commercial CSM builds their commercial confidence to drive renewals and expansion.
Let's Connect on Linkedin: Get weekly insights, templates and real talk on CS leadership. Follow Angeline on LinkedIn.