It's interesting to me how little people really know about life insurance. Most people when they think of life insurance they think about its use to protect families, pensions, liabilities and business. But there are other uses such as banking, retirement, tax reduction, long term care and portfolio diversification that is not often considered when thinking about life insurance. I think one of the limitations people have about life insurance is its complexity but its also the negativity that surrounds these plans. We are going to discuss all of this and more but before we do I want to say that to get the most from this, I would encourage you to set aside any biases you may have based on things you have heard and consider why I use this in my personal planning.