How can empathetic B2B SaaS marketing transform your growth strategy?

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. 

James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.

In this episode, we cover:

• Why deeply understanding your audience is the foundation of effective marketing
• How to ditch aggressive tactics in favor of trust-building strategies
• The power of unscalable actions to create genuine connections
• James’s contributions to the marketing community and how networking fuels innovation

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with James:

• LinkedIn: https://www.linkedin.com/in/jamesfurbush/ 
• Personal Website: https://www.jamesfurbush.com/ 
• AccessOne: accessonepay.com 
• Twitter: https://x.com/JamesFurbush 
• Podcast: https://accessonepay.com/podcasts/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/