Product marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore more roles in the field are being created. Keeping up on the trends in the market and playing to your strengths will ultimately help you not only land the role you desire, but keep that role and excel in it. This week’s expert shares his twist on the 80/20 rule and how identifying the areas you currently excel in and the areas you need to further develop leads to success in your career. Also, never underestimate the power of kindness and being a nice person.