Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture

By Pipp HorticultureBusiness Medicine Health & Fitness Leisure Management Home & Garden

Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture episodes

April 24, 2024023 - Pipp Horticulture Presents Insights from Spannabis and Beyond
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Spannabis Experience: Anders shared his personal experience at Spannabis, highlighting the vibrant social club scene in Barcelona and the excitement around cannabis culture and legalization. They particularly enjoyed the hash scene, with notable mention of Piatella hash and its unique curing process.
International Travel and Awareness of Pipp Horticulture: Anders discussed his surprise at the international recognition of Pipp, indicating that many attendees were familiar with the brand. They also mentioned their upcoming presence at events in Europe, inviting cultivators to engage with them.
Concerns about Pathogen Spread Through Seeds: There was a discussion about the spread of pathogens and viruses through seeds, emphasizing the importance of responsible breeding practices and testing to prevent the transmission of diseases.
Quality of Exhibits at Spannabis: The conversation touched on the impressive quality of exhibits at Spannabis, noting the elaborate and stylish booths, which reflected the sophistication of the European cannabis industry.
Comparison with Other Cannabis Events: Anders and Michael compared Spannabis to other cannabis events like MJ Biz Con and Canna Fest, highlighting differences in atmosphere, attendee engagement, and the quality of conversations with growers.
Upcoming Events and Engaging with Pipp Horticulture: Michael and Anders discussed their plans to attend upcoming events in Europe and encouraged listeners to engage with them at these events, promising informative discussions about cannabis cultivation.

ABOUT CULTIVATION ELEVATED:
If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.
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ABOUT PIPP HORTICULTURE:
Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.
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19 min
January 17, 2024 022 GrowMotion - Dialing in a 3-Tier Flower in Switzerland
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In this insightful episode of "Cultivation Elevated," host Michael Williamson sits down with Sia of Grow Motion, to delve into the intricate world of the European cannabis industry. They navigate the complexities of establishing a thriving cannabis enterprise in Switzerland, from crafting a unique brand that resonates with a dedicated community to employing innovative agricultural technologies like the Elevate Platform system.
Sia shares his entrepreneurial journey and the strategic moves that set Grow Motion apart in a competitive market, including exclusive genetics and German partnerships. This conversation not only highlights the challenges of scaling a business and maintaining a strong team spirit but also speculates on the evolving role of Switzerland in the European cannabis landscape and the future of THC legislation. Listeners are invited to join Michael and Sia for an episode that promises to enrich their understanding of the cannabis industry and the meticulous efforts behind Grow Motion's success.
Key Takeaways
(04:37 Building a Facility in Switzerland
(16:10) CBD and THC Usage Comparison in Europe
(24:19) Cannabis Industry Challenges
(29:00) The Decision to Build Three Tiers
(34:58) Creating a Safety-Focused Elevate Platform System
(39:48 ) GrowMotion's Unique Program Details
(45:57) Switzerland's Cannabis History
(49:38) GrowMotion Goals
Memorable Quotes "If I start a project, I will never stop anytime. I will finish it. It's important to build a community, to give them the best quality. You cannot build a brand that reaches the top level and then is forgotten after two or three months." - Sia"We have to be different if we want to play the game for the long term. You can't compete on quality alone; it's about creating a unique product that resonates with the community and stands the test of time." - Sia"In the world of cannabis cultivation, it's about more than just the plant. It's about the people, the passion, and the dedication to create something exceptional. That's what truly makes a difference in this industry." - Michael Williamson"Connect with GrowMotion
Website: https://growmotion.com/
Facebook: https://growmotion.com/facebook
Instagram: https://growmotion.com/facebook
Twitter: https://growmotion.com/twitter
Discord: https://growmotion.com/discord
YouTube: https://growmotion.com/youtube
TikTok: https://growmotion.com/tiktok
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/
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57 min
December 19, 2023 021 StackHouse - Grower Built From the Bottom Up
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In this episode we meet the StackHouse team and unpack the essence of creating a solid cannabis cultivation team. Quality, quantity, consistency, and efficiency are the pillars of success we focus on, and how they are profoundly influenced by company culture and employee satisfaction. Discover the importance of transparency, equipment maintenance, and the balance between labor costs and product excellence. Our discussion also sheds light on the potential pitfalls of relying too heavily on machinery, emphasizing the need for skilled technicians and the delicate act of maintaining a positive work environment.
Our conversation turns to the art and science behind phenotype genetics, racking, and moisture management in cannabis cultivation. We take a closer look at nursery layouts, the strategic placement of mother plants and clones, and the decision-making process behind pot sizes for optimal flowering. Hear about the challenges of managing moisture content in buds, especially in Nevada's arid climate, and how this impacts both testing results and customer satisfaction. We also highlight the strong culture of empowerment and education at StackHouse, demonstrating how a unified team approach can lead to commercial success and quality production. Don't miss this engaging episode from the heart of Las Vegas, where innovation meets tradition in the quest for cultivating excellence.
Key Takeaways
(00:02) Vertical Farming for Cannabis and Food
(15:08) Creating a Successful Cannabis Cultivation Team
(21:19) Phenotype Genetics, Racking, and Moisture Management
(34:06) Stackhouse
(38:19) Challenges and Innovation in Cultivation Facilities
(48:09) Team Culture in Cannabis Cultivation
(59:45) Indoor Cannabis Cultivation
(01:08:27) The Importance of Quality Cannabis Production
Memorable Quotes "I'm not addicted to cannabis. I'm addicted to growing cannabis. That's what's addictive. The side effect is just the good sweet herb, but the growing it, that's super addictive because it's just, it never stops, it's something new every day.""We need to, as a team, have the way we do things. It happens to be very much influenced by my way, but it's not my way. I'm very open to adjusting things that make sense, but there needs to be a way or the way we do things.""To do it at scale and to keep a team involved and keep success and pass rates of testing, that becomes more tricky consistently."Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/
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1 hr 25 min
November 28, 2023 020 Fog City Farms - Roots in the Past, Flowers of the Future Pt. 2
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Ever wondered how a second-generation farmer navigates the foggy world of California's cannabis industry? Join us as we traverse through the world of cannabis cultivation. Our guest, a seasoned grower with roots deep in the industry, shares his unique experiences and insights. Together, we unfurl the cultural influences that shape the success of cannabis operations and the unique challenges and opportunities that coastal California farming presents.
We share our own personal journey in cannabis cultivation, touching on genetics, managing light intensity, and the undeniable benefits of having a genetic library. We even discuss our unique cultivation process involving the use of greenhouses for vegging. We underscore the importance of brand-building; after all, consistency and loyalty are achieved through smaller batch production. Learn about our relentless pursuit of improvement in flower quality and the vital role that quality control and sorting processes play. So why wait? Tune in and let's grow together.
Key Takeaways
(05:26) California's Cannabis Consumption and Business Models
(10:32) Unrealistic Expectations in California Market
(16:36) Family-Owned Farming and Distribution
(21:03) Creating a Regionally-Based Brand
(24:57) Genetic Considerations in Cannabis Cultivation
(32:48) Importance of Airflow in Vertical Farming
Memorable Quotes "This is a plant that I'm super passionate about.""Don't you understand that some of the best genetics in the game are going to be testing sub 25%? And that there's also this whole other thing called the entourage effect involved here. That definitely has an effect on this cerebral experience with consuming the product.""We're more on like the regional wine or like a Sierra Nevada beer space rather than a Budweiser, still a gigantic brand and they've done very well, staying true to themselves."Connect with Fog City Farms
Fog City Farms: https://www.fogcityfarms.org/
Facebook: https://www.facebook.com/fogcityfarms/
Instagram: https://www.instagram.com/fogcityfarms/
YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWw
Twitter: https://twitter.com/fogcityfarms1
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/
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38 min
November 08, 2023 019 Beard Bros. - Top Shelf Source of Cannabis News
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Join us on a captivating journey as we share an insightful conversation with the Beard Bros and Anders Peterson of Pip Horticulture, taking you through their remarkable transformation from East Coast cultivators to a beacon of cannabis news in California. Can you imagine the struggle of becoming a trusted source of news amidst a sea of clickbait and noise? We tackle this challenge head-on, candidly sharing our experiences and the unique trials we navigated to solidify our platform in the market.
This episode takes a deep dive into the evolution of cannabis culture on the East Coast, spotlighting the influential role of California and how Hollywood and social media have accelerated its adoption. As we navigate through this discussion, we also tackle the transient aspect of Prop 64 and its potential impact. And if that's not enough, hold tight as we compare and contrast the unpredictability between the cultivation and media sectors of the cannabis industry—two domains that demand constant vigilance with local, state, national, and international news.
As we round off our discussion, we don't shy away from the complexities of social equity in cannabis, the distinct challenges of transitioning from a legacy cultivator to a legitimate business, and the intricate realities of the cannabis industry in various states. We also share the lessons learned from Canada's cannabis industry and the three Ps of success while emphasizing the importance of a sound facility and a strong brand. So, sit back and get ready to expand your understanding of the cannabis industry with the Beard Bros and Anders Peterson. Trust us, you wouldn't want to miss it!
Key Takeaways
(04:44) The Rise of Cannabis Industry Reporting
(09:54) Building Culture in Emerging States
(17:31) Passion in Cannabis Production
(32:42) California's Cannabis Industry and Investor Greed
(37:08) Limiting Licenses and Balancing Marijuana Supply
(44:09) Mismanagement in Canada's Cannabis Industry
(47:56) Canada's Impact on the Cannabis Industry
Memorable Quotes "We will pivot, we will survive, we've been hunted down, we had to hide, we had to do all of our own work and we're still here.""You have two ways to build value right now in the cannabis industry. You either build an asset, a really good facility that you can prove with data that it can reproducibly hit quality and quantity every run, or you build the brand and that's the value.""Cannabis is not just a plant, it's a culture. It's a movement. It's about wellness, creativity, and freedom. And as an industry, we have to honor that in everything we do."Connect with Beard Bros.
Website: https://beardbrospharms.com/
Facebook: https://www.facebook.com/BeardBrosPharms/
Instagram: https://www.instagram.com/beardbrospharms/
LinkedIn: https://www.linkedin.com/company/26564274/
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/
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58 min
October 17, 2023018 Oakfruitland - Thriving & Expanding in the California Cannabis Market
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Ever wondered how a vertical cannabis farm operates? Or how to scale from a 20,000 square foot space to a whopping 50,000 square foot multi-tier setup? Take a trip with us to Oakland, California as we explore Oakfruitland, a pioneering cannabis farm co-founded by our guest, Linzi. This episode will open your eyes to the challenges encountered in the building process, the transition to vertical growing, and the secret behind their reputation for unsurpassed canopy management and exquisite quality products.
As Linzi unveils the core business strategies of Oakfruitland, we dig into how lean operations and managing production costs have been instrumental in their success. We'll discuss their plans for expansion, the potential move into the Southern California market, and their mission to make their products available in over 120 dispensaries. Together, we'll explore what the future holds for vertical farming in the cannabis and broader food production industry.
Key Takeaways
00:0 - Vertical Farming Journey in Cannabis
15:43 - Maximizing Profit and Quality in Cannabis
21:01 - Future Plans and Success Factors

Memorable Quotes"We're always looking for new strategies, new techniques to grow better. It's not traditional anymore, and we have all the resources to help from the vendors, and we should do better every year.""My passion is looking at the numbers, looking at how the operations are growing. It's not about the dollar side, it's all about being in this age, mid 30s, to achieve something that you've always been looking for. And then we have this opportunity in this new industry, we should always cherish that.""I believe in customer service. I feel like if the person can communicate well and be able to deliver what the customer is asking for 100%, that I will enjoy the experience."Connect with Linzi
Website: https://www.oakfruitland.com/
Instagram: https://www.instagram.com/oakfruitlandofficial/
YouTube: https://www.youtube.com/channel/UCm7dd79krYdJSOLy1JMbiQA
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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31 min
September 27, 2023017 Fluence - Helping the World Grow Smarter with Corrine Wilder
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Ever wondered how the world of vertical farming is being revolutionized by LED lighting? Host Michael Williamson is joined by Corinne Wilder, the VP of Global Commercial Operations at Fluence. Corinne reveals the science-driven approach behind Fluence, a global LED horticultural lighting company. She shares her personal journey from a child growing up in a state park to a marine biology and ecology graduate and her transition to working in the commercial lighting industry.
Corinne has a unique perspective on the industry, having experienced firsthand the transition from a corporate giant like Panasonic to a startup atmosphere at Fluence. She sheds light on how LED technology has disrupted the vertical farming world, leading to the introduction of the all-white light at trade shows. Corinne also gives us an insider view on the challenges of understanding the title 24 code in California and its role in energy savings and rebates. You’ll gain a fresh perspective on the advantages of a broader spectrum of light for detecting pests and pathogens.
We discuss Corinne's leadership journey and her insights into women in leadership roles. She imparts valuable advice on finding your passion, advocating for yourself, and fighting against boundaries. We also delve into the fascinating world of oyster cultivation with our second guest, Rowan Jacobson, the author of numerous books on oysters. Get ready to discover the intricacies of oyster cultivation, the importance of native oysters to the American coast, and the intriguing possibility of creating an indoor aquarium environment for growing oysters. As we wrap up, we refocus on Fluence and the valuable resources they offer for those keen to delve deeper into this fascinating world.
Key Takeaways
0:00 - Vertical Farming With LED Lighting
8:58 - LED Technology Industry Career Transition
20:34 - Commercial Operations and Female Leadership
31:14 - Oyster Cultivation and Fluence Science

Memorable Quotes"The LED technology disrupted and catalyzed the vertical farming space and the introduction of the all white light at the trade shows flipped the script.""We're a global LED horticultural lighting company. So basically, first and foremost, we produce, manufacture, design and ship out LED fixtures for horticulture.""It's not just LED lighting, because that's not just what customers need. It's talking about what is the whole environment that you're trying to create for with the customer, but really for the plant, right, our customer has always been the plant."Connect with Corrine
Corinne on LinkedIn - https://www.linkedin.com/in/corinne-wilder-8a34bb19/
Fluence website - https://fluence.science/
Fluence on Facebook - https://www.facebook.com/FluenceLED
Fluence on Twitter - https://twitter.com/Fluence_LED
Fluence on Instagram - https://www.instagram.com/fluence_led/
Fluence on LinkedIn - https://www.linkedin.com/company/fluence-led/
Fluence on YouTube - https://www.youtube.com/c/FluenceLED
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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38 min
September 13, 2023016 Urban Gro - Future Proofing and Integrated Design with Mitch Galton
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Are you ready to unlock the secrets of the cannabis industry? Join us in an enlightening discussion with Mitch Galton, Director of Business Development at Urban Gro, as he pulls back the curtain on the highs and lows of navigating the burgeoning field. From conquering the market with speed to circumventing the industry's notorious delays, Mitch shares how Urban Gro's turnkey model is paving the way for success. Plus, he takes us on a trip down memory lane with his fascinating transition into the world of cannabis.
Scaling a 15-person startup to a 200-strong team is no mean feat - Mitch has seen it all. His journey in the horticulture and cannabis sector is filled with defining moments that shaped his career. He takes us from Texas to Canada, discussing the unique challenges that tagged along. With the stringent cultivation policies and retail restrictions in Canada, there's a lot to unpack. Stay tuned as we delve into the complexities of retrofitting cannabis facilities and how Urban Gro is facilitating smooth transitions for its clients.
Ever wondered how LED lighting and genetic selection play crucial roles in cannabis cultivation? Mitch's in-depth insights into these areas will leave you intrigued. He shines a light on the advantages of LED lighting for cultivation, the importance of genetic selection, and the challenges Canadian cultivators face. The conversation isn't only packed with practical insights but also brings to the forefront some thought-provoking questions about the future of the cannabis industry. So, is the industry ready to strike the perfect balance and future-proof cannabis facilities? Join us to find out!
Key Takeaways
0:00 - Urban Gro's Solutions and Challenges
06:45 - Startup Journey and Growth in Texas
10:36 - Canadian Cannabis Market Challenges and Issues
14:45 - Considerations for Retrofitting Cannabis Facilities
26:03 - LED Lighting for Cannabis Cultivation
36:41 - Genetic Selection and Brand Viability
45:09 - Challenges and Considerations in Genetic Selection
49:16 - Future-Proofing Cannabis Facilities

Memorable Quotes"What we're seeing a lot more of is groups that are already managing canopy. You know they have a facility that they either built you know, maybe even only three, four, five years ago that's kind of outdated or they made an acquisition, probably paid too much in a lot of cases, and now they're trying to kind of go back and make it profitable." - Mitch Galton"Understanding how your system fits in with the rest of the equipment is really what matters, because you can have the best light, you can have the best rack, but if the grower doesn't have the system or the understanding of how that affects the rest of their system to really utilize it, they're always going to blame the equipment and they're not going to get the results." - Mitch Galton"Speed to market, but it's once your operational speed to continue staying in market and in production is huge. If your HVAC goes out and you have a room sitting there for two weeks, it doesn't matter if it's the installer's fault, it doesn't matter if it's the manufacturer's fault. You just need to get HVAC up and running and being able to just make one phone call and, you know, be able to for the grower, move on with your day to day and just be sure that it's getting addressed, is huge." - Mitch Galton"Connect with Urban Gro
Website: https://www.urban-gro.com/
Facebook: https://www.facebook.com/urbangro/
Instagram: https://www.instagram.com/urbangroinc/
Twitter: https://twitter.com/urban_gro
LinkedIn: https://www.linkedin.com/company/urban-gro/
Connect With Pipp Horticulture
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

This podcast uses the following third-party services for analysis:

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51 min
August 16, 2023015 Fluence - Progress & Challenges For the Global Cannabis Market
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Ever wondered why Germany plays such a pivotal role in the European cannabis industry? Join your host, Michael Williamson, as he speaks with Timo Bongartz, General Manager of Fluence, in an engaging discussion exploring the fascinating world of cannabis cultivation and lighting. Michael and Timo shed light on the complexities of obtaining a prescription for medical cannabis in Germany and discuss potential shifts in this landscape.
They address the progress and challenges of the cannabis lighting industry, the need for market correction and standardization and the intricacies of managing complex business models. They explore the future of Europe’s role and the steps necessary for swift development. Through analysis of pilot projects in Germany, Switzerland, and the Netherlands and their potential impacts on the supply chain, you’ll discover why the German cannabis market is crucial for international stakeholders and how the country's healthcare system influences patient access to medical cannabis.
Key Takeaways
00:00 - Vertical Farming and German Cannabis Market
13:28 - Cannabis Industry Challenges and Progress

Memorable Quotes"In 2015, LED lighting for crops was very special, but today it is an accepted and applied technology."For me personally, it's important to make the first steps. They are always the hardest, but once you start going, you go on."Connect with Fluence
Timo on LinkedIn - https://www.linkedin.com/in/timo-bongartz/
Fluence website - https://fluence.science/
Fluence on Facebook - https://www.facebook.com/FluenceLED
Fluence on Twitter - https://twitter.com/Fluence_LED
Fluence on Instagram - https://www.instagram.com/fluence_led/
Fluence on LinkedIn - https://www.linkedin.com/company/fluence-led/
Fluence on YouTube - https://www.youtube.com/c/FluenceLED
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA
Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture
Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/
Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/
Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
24 min
August 08, 2023014 Grow Glide - The Science & Business of Cannabis: What To Measure & Why
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Join us on Cultivation Elevated, as we embark on an exciting exploration into the world of cannabis cultivation. This episode features a fascinating discussion with Jesse Porter, the Director of Cultivation for GrowGlide. Listen in as Jesse discusses the impact of GrowGlide's recent acquisition by Pipp Horticulture. He shares insights on the challenges and rewards of competition in the industry and how this acquisition paves the way for innovation and better support for the end customer.
We journey through host Michael Williamson's personal experiences in the cannabis industry. From being a hydro shop and nursery owner to moving to the West Coast and experiencing the boom of the cannabis market, Michael shares his strategies for differentiation in a competitive market. He also delves into how metrics and KPIs can help cannabis businesses enhance their efficiencies and how simple solutions can significantly improve your business without any additional financial cost.
We conclude the episode with a deep dive into how to maximize success in multi-tier cannabis cultivation. We take a closer look at how understanding your environment is crucial when transitioning to a multi-tier cultivation facility. So, whether you're an existing grower or owner looking to optimize your facility or someone looking to cultivate more in less space, tune in for key insights into vertical farming success.
Key Takeaways
00:02 - Competition and Innovation in Vertical Farming
12:50 - Hydro Shop Owner's Cannabis Journey
23:28 - Optimizing Canopy Yield and Workflow Efficiency
27:07 - Maximizing Success in Multi-Tier Cannabis Cultivation
31:46 - Cannabis Cultivation Survival and Lean Principles
44:39 - Efficiency and Data in Cannabis Facilities
49:13 - Future Predictions for Cannabis and Food
55:54 - Appreciation for Cultivation Elevated Podcast

Memorable Quotes"Competition in the industry is a catalyst for innovation and creativity. A healthy competition leads to support networks and ultimately benefits the end customer the most. At the end of the day, our new relationship benefits the end customer the most, and I think that's the most important thing." - Jesse Porter"Understanding your environment when transitioning to a multi-tier cultivation facility is essential. The impact of morale when transitioning to a new cultivation method and the importance of developing a skill set to stay viable in the industry are key. Knowing your genetics and the environmental conditions to create predictable success is also important." - Michael Williamson"From the fear of the market to the beauty of brands, we examine the opportunities that come with doubling down on lean operations and scaling up to gain market share. Understanding the environment and assessing the market are key to success." - Michael WilliamsonConnect with Grow Glide
Website: https://www.growglide.com/
Facebook: https://www.facebook.com/growglide
Instagram: https://www.instagram.com/growglide/
LinkedIn: https://www.linkedin.com/company/grow-glide/
Connect With Pipp
Pipp Horticulture Website - https://pipphorticulture.com/
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Vertical Farming, Cannabis Cultivation, GrowGlide, Pip Particulture, Competition, Innovation, Hydro Shop Owner, Cannabis Journey, Canopy Yield, Workflow Efficiency, Multi-Tier Cultivation, Lean Principles, Efficiency, Data, Future Predictions, Cannabis Food, Ecotourism, CEA Industry

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57 min

About Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture

From the publisher's feed

If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.