Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture

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Step into the world of cannabis cultivation with our guest, James Cunningham, the brains behind Fog City Farms. Get ready to master the art of vertical cannabis cultivation as James shares his journey from single-tiered farming to a double-tiered system. We'll dive into Fog City Farm's mission and explore why more cannabis brands are moving indoors.

As James takes you through the science behind lighting and plant genetics, you'll gain a unique perspective on how vertical space and environmental control can revolutionize cultivation practices. As a result of experimenting with different farms, James' experiences are rich with invaluable insights.

As the episode unfolds, we tackle the complexities of the cannabis market, discussing the oversaturation of California's cannabis industry and its impact on legacy growers. Unpack the challenges of building a vertically-stacked farm, the importance of airflow control and how auto-flower development affects price points. Finally, we tackle the intricacies of post-harvest processing and the locations where you can find Fog City products. James' advice for industry newcomers is a must-hear for anyone considering a plunge into the world of cannabis cultivation. Get ready for a knowledge-packed episode you wouldn't want to miss!

• 00:00 - The current state of cannabis cultivation
• 12:13 - Developing a practical LED lighting plan
• 17:59 - Challenges and innovations in the space
• 28:53 - Over-saturation of California's cannabis market
• 42:38 - Post-harvest processing best practices

Fog City Farms: https://www.fogcityfarms.org/

Facebook: https://www.facebook.com/fogcityfarms/

Instagram: https://www.instagram.com/fogcityfarms/

YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWw

Twitter: https://twitter.com/fogcityfarms1

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Embark on an immersive exploration of the dynamic world of cannabis cultivation with host Michael Williamson and special guest Brent Barnes, co-founder and VP of cultivation at Claybourne Co. In this enlightening episode, they delve into the critical importance of prioritizing quality over quantity in the cannabis industry. Discover the fascinating realm of genetic engineering and its potential to enhance cannabis plant quality, as well as the significant impact of environmental factors on genetic expression. Gain exclusive insights into Claybourne's innovative facility design and their ongoing quest for breeding advancements, all while delving into the ever-evolving landscape of cannabis cultivation. This captivating conversation offers a glimpse into the intricacies of this thriving industry, leaving you inspired and informed about the future of cannabis cultivation.

• Discover the importance of prioritizing quality over quantity in the competitive cannabis industry and how it sets Claybourne apart from the rest.
• Uncover the potential of genetic engineering to enhance the quality and yield of cannabis plants, as shared by host Michael Williamson, an experienced plant breeder.
• Explore the fascinating impact of environmental factors on genetic expression and the challenges of genetic drift in cannabis cultivation.
• Gain insights into the innovative facility design of Claybourne, including a three-story racking system and a specialized airflow system for optimal growth conditions.
• Learn about the long-term process of breeding and the dedication required for true innovation in cannabis cultivation.
• Discover the significance of local partnerships and Claybourne’s widespread availability in over 60% of retail locations in California.
• Gain a deeper appreciation for the intricacies of the cannabis industry and its ongoing evolution, with quality, innovation, and environmental factors at the forefront of success.

Claybourne on LinkedIn: https://www.linkedin.com/company/claybourne-co/

Claybourne on YouTube: https://www.youtube.com/channel/UCyRdDYueVyf2XNSqCWAqn4A

Claybourne on Instagram: https://www.instagram.com/claybournecompany/

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Join us as we take a fascinating journey into the world of cannabis cultivation with Zack Newman, Director of Operations at Robbs Farms. In this episode we explore the unique strains and rich history of the California cannabis market and how cultivators are shaping the industry's future. With insights from Zack, we learn about their attention to detail, positive work environments, and cross-training of employees, which all contribute to the production of high-quality cannabis products. Discover the challenges and opportunities in the industry and the crucial role that cultivators like Dr. Robbs Farms play in shaping its future.

• Discover how Dr. Rob's Farms overcame wind resistance challenges in their purpose-built cannabis facility
• Learn about the CBD product, Mom's Formula, developed by Dr. Rob's Farms for pain relief
• Explore how Zack Newman, Director of Operations, created a positive work environment for his team
• Find out how Dr. Rob's Farms cross-trains their employees and pays attention to the little things that consultants may overlook
• Understand how Rove is constantly searching for unique strains and styles of growing in the cannabis industry
• Learn about the unique and rich history of the cannabis industry in California and its impact on the rest of the world
• Discover the role that cultivators like Dr. Rob's Farms and Rove will play in shaping the future of the cannabis industry

“So as I built my career and advanced in these different operations and had more power and more control and was able to dictate some of these things, I've always wanted to create an environment where people are happy to show up. Happy people grow happy plants, and happy plants make the people working with them happy. So it's like a cyclical thing.”

“So the basic premise of the greenhouse, the advantage of the greenhouse is having the natural sunlight, the abundant light resource that we have in addition to our supplementary artificial lighting. And we want to combine those and maximize light spectrums and light output on the plants.”

“So right now we have a lot of gelato crosses. We have a lemon cherry gelato that we're growing for the first time that looks really promising. Another one called the Soap that is just knocking everyone's socks off. And then we have some classic kind of California flavors. OG Kush.”

Zack Newman on LinkedIn: https://www.linkedin.com/in/zack-newman-41115345/

Website: https://www.drrobbfarms.com/

Twitter: https://twitter.com/DrRobbFarms

Facebook: https://www.facebook.com/Dr.Robb.Farms/

Instagram: https://www.instagram.com/drrobbfarms/

LinkedIn: https://www.linkedin.com/company/dr.-robb-farms/

YouTube: https://www.youtube.com/channel/UCt9jQvzEv131Fc5JCwoPAPw

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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In this episode, Daniel Algaze, Director of Cultivation at SweetCut, shares the company's unique approach to cannabis cultivation. Daniel explains how Sweet Cut maximizes canopy space and ROI while prioritizing efficiency and ergonomics using a unique combination of LEDs and multi-tiered racking from Pipp. He emphasizes the importance of building a strong team and discusses the challenges and opportunities in the current Michigan cannabis market. Daniel also touches on Sweet Cut's initial signature strain, Sweet Cake, (“a bready sweetness with a hint of skittles”) and the importance of branding and going multi-tiered in a market that is becoming increasingly commoditized. Anyone interested in the cannabis industry will find valuable insights in this informative episode.

• Based in Kalamazoo, Michigan, SweetCut is rapidly making a name for itself in the cannabis industry.
• The company has a 16,000 square foot facility that includes four 1,100 square foot flower rooms, one triple tier bedroom, and an R&D room.
• SweetCut uses a multi-tiered environment for its production, which allows for more physical flowering canopy than actual square footage of space. This results in a higher yield and ROI compared to single-tiered environments.
• SweetCut's initial signature strain is Sweet Cake It has a bready sweetness with a hint of Skittles on the exhale, and it clones well with an amazing structure.
• The current cannabis market in Michigan is experiencing oversupply and commoditization, with prices dropping from $3,000 per pound to $1,000 per pound. Strong branding is a key differentiator in this market.
• Why going multi-tiered is generally more lucrative than single-tiered production, as it almost doubles the grams per square foot of canopy.

“What's been rewarding is actually finding this team. I really like the people that I've hired, and I haven't always been able to say that in the past. I think that it starts from the top. Mark gave me a lot of trust to fully go out, write my own job ad, target the exact people I was looking for, do all the first rounds of interviews, and then bring them in for the final interview where he would get to talk to them”

“I think we're going to have a lot of really interesting strains come out of our pheno hunt very soon that are going to be available in the next few months. But right now, our initial signature strain is Sweet Cake, and that's a strain that no one else in Michigan has. As far as I know, it's pretty niche, even if you kind of look at the more developed markets like California.”

Daniel Algaze

LinkedIn: https://www.linkedin.com/in/daniel-algaze-a8619995/

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Joe Zeller and Dante Metaluno provide a deep dive into the cannabis industry. Listen in to hear their success story of Redbud Roots, from the importance of genetics and quality to the strategies they use to rise above the competition. Learn about their specialties in cultivation, extraction, processing, packaging, sales, brokerage, white labeling and small batch production. Explore their thoughts on the effects of federal regulation, marketing of certain strains and the evolution of the Emerald Cup. Gain an inside look into their process of creating SOPs, their data-driven approach, and the unique staffing structure they have implemented to create more accountability and engagement among their team.

• Discover how Joe and Dante have navigated Redbud Roots from 6 employees to over 150
• Find out how Joe and Dante implemented a staffing structure to increase engagement and pride in their work
• Learn about the importance of SOPs in cannabis production and the use of data to make decisions
• Uncover the team's focus on quality, and their passion for the product
• Understand the success story of Kim, and the evolution of the Emerald Cup
• Discover the unique terpene profile of the strains produced by Redbud Roots

“We are cultivation, extraction, processing, packaging.We have a diverse sales team. We do a little bit of brokerage white label and try and find a skew that matches almost every product that somebody can want to purchase at this point. Lean towards the craft side of the market.“(Joe Zeller)

“It's that positive attitude appreciating what we get to do. And that's why I speak on the passion of just the joy of working with the plant, going into a grow room on a gloomy Michigan afternoon. If that doesn't turn you up a little bit, then you should be somewhere else.“(Joe Zeller)

“It’s all about quality and a product that you're proud of, a product that you'll gladly show up to any event with and say, this is mine. This is what we made. Step up the quality.” (Dante Metaluno)

Redbud Roots on LinkedIn: https://www.linkedin.com/company/redbud-roots/

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Del Rockwell and Michael Williamson explore the ever-changing cannabis industry and discuss the history of Pipp Horticulture, a leader in the racking space for cannabis cultivators. From discovering the benefits of modular racking systems, to metal corrosion resistance, to understanding the importance of voting with their dollars, in this episode Del and Michael as provide an in-depth look at the industry and the products that are driving it forward.

- Learn how 45 years of experience in the industry has led Pipp to develop products specifically for the cannabis space.

- Del talks about Pipp’s customer-centric approach and how they have embraced the cannabis industry and its culture. He also dives into how they have developed products for both horticulture and retail.

- Learn about the process of product development, from prototyping to third-party testing. Del also provides insight into his own learning process and talks about enrolling in Bruce Bugby's Horticulture and Cannabis course.

- Hear more about the knock down racking system and other exciting products that Pipp is developing for indoor cultivation.

- A great discussion on the challenges of the cannabis industry, such as taxes and pricing, and how partnerships have helped companies succeed.

- Advice on entering the cannabis industry, emphasizing the importance of having face-to-face conversations and listening to customers.

“We definitely got to drink from the firehose when it came to learning, and I think for the company as a whole, we absolutely tried to learn as much as we could. We wanted to listen to everybody that would try to impart a little bit of information or knowledge on us and try to combat it from that relatively humble perspective.” (Del)

“At the end of the day, are customer centric, and we view ourselves as customer centric almost to a fault. At times, it feels like, yeah, we'll do just about everything. We definitely want to listen to and hear out whatever system it is that they want to use.” (Del)

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Jay Bouton is the Senior Director of Cultivation at Culta, Maryland’s vertically-integrated craft cannabis brand. Today, Jay joins the show to share his role at Culta, the inspiration behind the name, and the work they are doing at Culta. Jay expounds on the Cravo system, maturation time of crops, and why he considers Workplace of the Year to be the highest honor achievable. 

00:31 – Michael introduces today’s guest, Jay Bouton, who shares the inspiration behind the name Culta, what it means to say that Maryland is a ‘limited license state,’ and the concept behind vertical integration  

06:57 – Jay paints a picture of the history behind the building infrastructure that Culta currently uses 

10:18 – An indoor, outdoor and greenhouse grower 

14:03 – The Cravo system explained 

20:04 – Jay speaks to the Indoor growing they are doing at Culta 

22:01 – Flowering rooms and average maturation time 

31:04 – Grower of the Year, Product of the Year, & Workplace of the Year 

36:33 – A collaboration with Dartmouth 

37:57 – Genetics and Pheno-hunting, explained 

42:36 – Traits Jay looks for in a cultivar 

52:28 – Selecting an equipment vendor 

55:54 – Partnering with Pip Horticulture 

58:51 – What the future holds for Culta 

1:03:51 – Michael thanks Jay for joining the show and sharing his story 

1:04:45 – Advice Jay would give to those looking to enter the cannabis industry 

“We’re the second largest employer in town now. And, as we keep on growing, I know we’ll become number one. There’s more opportunity that Culta can offer a lot of the people from Cambridge than The Hyatt or these other companies. There’s much more room for growth. You’re being educated everyday at work. We’re growing the people just as much as we’re growing the plants.” (09:51)  

“With outdoor, we’ve gone through two hurricanes. We’ve gone through a drought. We’ve gone through five straight days of rain. So, we have an idea of where everything’s gonna go, but you honestly have to see how that season treats you before you can really decide if this is an extraction year or a flower year.” (16:53)  

“It’s kind of humbling to know that, no matter how good or big we think we are, in the grand scheme we’re a smaller, middle ground company. But that also allows us to really focus on what matters.” (31:48)  

“What we’re most proud about is The Workplace of the Year in the cannabis industry. Being Grower of the Year is awesome. Being Product of the Year is awesome. But being recognized as the employer where employees would much rather be, that makes us prouder than anything.” (33:15) 

“We won’t put anything out there that we wouldn’t smoke ourselves.” (1:03:22)  

CULTA – https://www.culta.io/

CULTA Facebook – https://www.facebook.com/cultamaryland 

CULTA Instagram – https://www.instagram.com/cultaig/

CULTA YouTube Channel – https://www.youtube.com/c/CULTAMaryland/videos 

Jay’s LinkedIn – https://www.linkedin.com/in/jay-bouton-v-b592691a2/ 

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Drew Nowak is an Alumni of Western Michigan University with a degree in Engineering Management Technology. He is also a former NFL offensive/defensive lineman for the Jacksonville Jaguars, Seattle Seahawks, and Kansas City Chiefs. He is currently the Founder/CEO of an Adult Use cannabis grow facility in Northern Michigan, Freedom Green Farms LLC. Today, Drew joins the show to discuss process flow, design and the importance of attention to detail. Drew expounds on the origins of the name ‘Freedom Green,’ the value he places on efficiency and sustainability, and how Drew has cultivated an incredibly trusting culture within his organization. 

00:00 – Michael introduces today’s guest, CEO and Founder at Freedom Green, Drew Nowak, who shares his background as an NFL player and the work he’s currently doing in the cannabis industry 

02:03 – Process flow, design and engineering 

03:50 – Biggest challenges in starting Freedom Green 

04:49 – The origin story of the name ‘Freedom Green’ 

06:12 – Growing more with Pipp Horticulture 

09:25 – Drew’s leadership style and what differentiates Freedom Green from other cannabis companies 

10:59 – Attention to detail 

12:30 – Investing in efficient systems and designs 

15:46 – Drew’s expectations for sanitation 

17:17 – The incredible variety that Freedom Green offers 

19:26 – Advice Drew would give to those looking to enter the cannabis industry 

20:29 – What the future holds for Freedom Green 

21:11 – Michael thanks Drew for joining the show and lets listeners know where they can learn more about Freedom Green 

“Process flow is really important for us. We just didn’t want to be restricted for any reason, whether it was pallets of dirt, soil, whatever, individuals, movement, transplanting, anything like that. So it was really valuable for us to make sure that this room was wide.” (02:12)  

“We really wanted to be proud Americans with the name. But also, the ‘Green’ aspect is important. Our motto is, ‘Sustainably made, simply clean.’ We try to make everything as efficient and wasteless as possible.” (05:27)  

“What I feel is very valuable is how we empower our employees. We give them responsibility. We give them the ability to work. We’re not breathing down their backs. And, by doing that, we’ve created comfortability in the workplace and confidence in their abilities and what they do. We trust them tremendously to do the right thing.” (09:54) 

“I want people to be able to eat food off the floor in here. That’s our expectation on sanitation. I joked earlier that we clean ninety percent of the time and work on plants ten percent. There’s no excuse for our environment.” (16:01)  

“We want to grow for the people. It doesn’t matter what I like. It doesn’t matter what you like. It matters what the people want. So our goal is, tell us what you want and we’ll grow it.” (17:59)  

“Right now, we still need to figure out and be the best that we are in the space. It’s hyper-competitive in Michigan but we’re gonna stay in our lane. I’d rather pick one thing and be the best at one thing than do ten things and be average.” (20:38) 

Freedom Green – https://freedomgreenfarms.com/ 

Freedom Green Instagram – https://www.instagram.com/freedom_green_farms/ 

Freedom Green Facebook – https://www.facebook.com/freedomgreenllc/ 

Drew’s LinkedIn – https://www.linkedin.com/in/drew-nowak-43993271/ 

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Ronnie Richardson is a Cultivation Manager with a demonstrated history of working in the alternative medicine industry. Ronnie works at Curaleaf, a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. Today, Ronnie joins the show to discuss best cultivation practices, the Ohio cannabis market, and what makes cannabis ‘craft.’ Ronnie shares his journey to the cannabis industry, advice he would give to those looking to break into the industry, and how he curated his leadership style.

00:00 – Michael introduces today’s guests, Cultivation Manager at Curaleaf, Ronnie Richardson, who shares his background in cannabis 

06:35 – Ronnie speaks to the Curaleaf facility, staff, and global presence 

09:44 – What Curaleaf is doing differently to maintain a high level of quality 

13:10 – The ‘Ohio Tenth’ 

15:58 – Curaleaf’s most popular products and how they decide what to grow 

22:03 – Where Ronnie curated his mature leadership style 

32:35 – Passionate people helping people through cannabis 

41:01 – Ohio: A non-combustible state 

47:05 – Restrictive products in the cannabis industry 

50:47 – The importance of HVAC systems and what makes cannabis ‘craft’ 

59:07 – Ronnie’s educational and career journey 

1:07:29 – The early days of Curaleaf and the different brands under the Curaleaf umbrella 

1:13:27 – What the future holds for Curaleaf 

1:15:15 – Advice Ronnie would give to those looking to enter the cannabis industry

1:17:28 – Michael thanks Ronnie for joining the show

“Everyone in the back comes from different walks of life across the board. But the one common denominator is that everyone is passionate about cannabis. We have a team back there that’s very like-minded in that regard. Everyone is passionate about the same thing. They love cannabis and they see the medical benefits that it provides for its patients. They take a lot of pride in what they do back there, and it shows in their work.” (06:07)  

“It’ll definitely be more of a hybrid approach. There’s always going to be different things growing in different states. It would be really challenging to standardize the same amount of strains across the board.” (21:23)  

“Everything starts with your people. There’s a lot of value in the people in your organization. Without great people, you don’t have an organization.” (24:09)  

“When I started learning about the endocannabinoid system, it really intrigued me. And I wanted to learn more about it. And I wanted to be part of changing that stigma around it.” (38:17)  

“A lot of people ask, ‘What makes cannabis craft? What dictates it? Is it because you’re hand watering your crop? Is it because it’s organic? What makes that craft? For me, it’s just cultivating with intent. It’s about putting that quality above the quantity aspect.” (51:50)  

“Whether it be a medical-driven state or rec-state, the same amount of care and passion goes into cultivating the same thing.” (1:09:20)  

“Curaleaf is on a mission to be the world’s leading cannabis company through education, accessibility, and customer satisfaction through high quality products backed by science.” (1:13:38) 

Curaleaf – https://ir.curaleaf.com/ 

Curaleaf LinkedIn – https://www.linkedin.com/company/curaleaf/ 

Ronnie’s LinkedIn – https://www.linkedin.com/in/ronald-richardson-066b8b208/ 

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

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Buckeye Relief is an Ohio owned and operated cannabis cultivator and processor. Today, members of the Buckeye Relief team, including VP of Cultivation, Matthew Kispert, and Director of Cultivation, Tyler Bracken, join the show to discuss the evolution of the cannabis industry in Ohio, what the role of a Section Grower entails, and what it means to foster a great culture. They talk about validation, single vs. multi-tier facilities, and the immense satisfaction they get from working with cannabis.

00:32 – Michael introduces today’s guests, members of the leadership team at Buckeye Relief, who share their various backgrounds and eclectic experiences that led them to the cannabis industry 

07:18 – The role of a Section Grower 

09:48 – Advice for those looking to enter the cannabis industry with limited cannabis experience 

15:30 – Pros and cons of single-tier and multi-tier facilities

23:40 – Building and fostering a great culture 

32:06 – The evolution of the Ohio cannabis market and the house of brands under Buckeye Relief 

36:10 – What validation means in the sanitation process 

44:03 – Top selling products at Buckeye Relief 

48:18 – The Sneak Peek Program

56:10 – What the future holds for Buckeye Relief 

59:01 – Final thoughts on the cannabis industry 

1:01:44 – Michael thanks the entire team for joining the show to share their unique insights

“A section grower is somebody who is basically the plants’ parents for nine weeks from veg to harvest. We take care of them from our little one foot babies to pain to up to five foot tall monstrosities that are a pain to work on, but we love them anyway.” (07:37)  

“A lot of us came into this industry not knowing anything. And so a big part of that is admitting, ‘Yes, I don’t know that, but I’m willing to learn. And if you teach me and provide me the tools necessary, I will prove to you I’m worth the investment.’ It’s finding those people that are willing to constantly step forward.” (14:06) 

“One of the biggest things that I have pushed since I’ve been in a leadership position is to be yourself and to come in here and not have the stresses from outside life. Just to come in, enjoy working with weed, and enjoy being who you are. And then for them to know that they can come to me at any time of day and they can call me at any time of night. Just being there for them when they need is a really important aspect to me.” (28:40) 

“Needless to say, if demand increases in Ohio, we will rise to the occasion.” (58:25) 

“I would say, if you want to be a part of something that is extremely rewarding, try to get into the cannabis industry. If you’re not afraid of hard work, get into the cannabis industry. Because with that hard work comes great reward.” (59:25)

Buckeye Relief – https://buckeyerelief.com/

Buckeye Relief Facebook – https://www.facebook.com/BuckeyeRelief

Matthew Kispert’s LinkedIn – https://www.linkedin.com/in/matthew-kispert-1599aa95/

Tyler Bracken’s LinkedIn – https://www.linkedin.com/in/tyler-bracken-15b511144/

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/