In this insightful episode of Culture Raises Us, Kenny Mac returns to break down the shifting landscape of cultural “tentpole” events—those iconic moments like the Super Bowl, All-Star Weekend, the Grammys, and beyond that once commanded collective attention but are now at risk of losing their impact.

Kenny and Astor explore why over-commercialization, poor preparation, and a KPI-driven approach have diluted the magic of these moments. They dig into the cultural cost of over-branding, the necessity of timing and authenticity, and how new platforms like the NBA Summer League and Fanatics Fest are emerging as fresh cultural hubs.

From protecting the soul of an event to knowing when to pivot toward the next big thing, this conversation is both a reality check and a playbook for brands, creatives, and cultural architects looking to build moments that last.

#CultureRaisesUs #KennyMac #TentpoleEvents #CulturalImpact #BrandStrategy #EventCulture #ProtectTheMoment #TimingAndAuthenticity #FanaticsFest #NBA #CulturalLeadership #MarketingWithIntegrity #EmergingCulture

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