Culture Eats Strategy

Bottlenecks in businesses are almost always a challenge that comes from the top. How leaders control situations can make a ton of difference. I talk more about this with seasoned entrepreneur, Peter Sage.

“If you’ve got a problem with the business, it’s always a problem with the business owner.” – Peter Sage

Inspiring Leaders to Succeed

Peter has spent more than 25 years in growing fast-paced enterprises. He started his first business at the age of 17. In his career, he also served as a trainer for Tony Robbins.

He is now a world-class speaker, a bestselling author, and an elite level coach with a passion for excellent growth. His book, The Inside Track, has inspired people to conquer challenges and make change happen.

Culture Over Control

Name one challenge in your business. According to him, it is almost always a challenge that originated from the people in charge. They hold the responsibility of managing resources wisely.

“If the CEO is passionate about building culture rather than controlling a business, then you’ve got the basis for how to outmarket your competition.” – Peter Sage

They sometimes believe that they know everything. As a consequence, they end up becoming control freaks. But culture is the new competition, and it requires people to work together.

Win through Workplace Culture

Back in his early 20s, Peter had an assistant who taught him a very important lesson. That is to treat his staff right. Because if you do, they will do anything for you.

“Most CEOs I see are bottlenecking because they are trying to control the outcomes without trying to build a relationship with the people that are responsible for helping to create those outcomes.” – Peter Sage

He learned a lot more things in those many years. He learned the most valuable resources in business are the staff and the customers. And in that order.

Download and listen to The Inside Track to Overcome Challenges to learn how to transform your challenges into victories. Remember to let Peter know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – PeterSage.com

Facebook @PeterSageFan007

Twitter @PeterSage007

Instagram @petersage007_

YouTube @PeterSage007

Book – The Inside Track

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Entrepreneurs get more done when they are replaceable. It means they have efficient systems in place that empower them and their team to proceed to the next level of growth. Tune in to this insightful conversation with Ari Meisel of Less Doing.

“If you replaced everything that you’re doing, now you can focus [better] — that’s how a company grows with unlimited resources and with true innovation. And it’s so exciting to see that happen.” – Ari Meisel

Work Smarter, Not Harder

Ari is the bestselling author of The Replaceable Founder. He is a CEO, real estate developer, green building consultant and a graduate of The Wharton School of Business in Pennsylvania. His discoveries on productivity have helped improved many lives.

His Less Doing More System offers entrepreneurs and small business owners tested methods of optimization, automation, and outsourcing. The goal is to learn how to work smarter instead of harder.

Getting Past Culture Rip

Ari used to co-own a virtual assistant company. His friend ran the tech side of things while he focused on the clients. On their first year, they earned a million dollars in revenue.

But the succeeding year proved rather challenging. Their culture gravitated toward the negative and divided them. Weeks after, however, Ari rose with a reawakened brand and with a more efficient system.

Efficiency in the Workplace

He loves his work and the people that he gets to work with. Not to mention, the system he created has helped remove bottlenecks in businesses.

“By empowering people and not managing them and not interfering with them and giving them all the resources that they need in order to do 10x the work a normal person will be able to do, they’ll feel so much ownership of what they can actually accomplish.” – Ari Meisel

There are many systems for growth. But, where Ari stands out is his focus on the actual constraints. He helps people to identify the things that are holding them back from their goals in business.

Download and listen to How to Achieve More by Doing Less to learn more about systems and culture. Remember to let Ari know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Less Doing

Twitter @arimeisel

Instagram @arimeisel

Facebook @lessdoingarimeisel

Book – The Replaceable Founder

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How do you empower your company’s strength? How do you guide your staff members forward, while making sure they are happy with their legacy? These are the questions that we try to answer with Rocky Romanella.

“The strength of the company is its people. It’s not the technology. It’s always about the people.” – Rocky Romanella

Winning with Global Corporations

Rocky served for more than three decades in global corporations. One of which was UPS logistics. From being a part-time worker, he became President and General Manager of its supply chain solutions.

He was involved in many aspects of the company’s growth. He took charge of developing strategies to increase their revenue and to achieve their goals in business.

Lessons from Small Businesses

His role at UPS gave him the opportunity to interact with wonderful people. They included small business owners who worked hard to keep their businesses afloat.

“Nobody is more ‘all in’ than a small business owner.” – Rocky Romanella

According to him, nobody understands profit and loss the way small business owners do. They pay their staff and others first and get by with what is left in their cash registers. It is from them that he learned the value of integration.

When he retired, he decided to give back to the community. He partnered with former UPS colleagues and started 3Sixty Management Services, LLC. Their expertise in thought leadership, leadership development, and process improvement have helped many businesses.

The Challenge with Team Structure

They had to overcome challenges, including team structure. He discusses that people join the company with their unique strengths. As time continues, they become part of the company’s foundation.

“Some of the better leaders that I dealt with were some of the leaders who could get their people to connect the dots.” – Rocky Romanella

But, their strengths can become their weakness. In the process, those in authority need to learn how to lead the people forward. It is important to allow people to hold on to who they are and where they came from.

Download and listen to Power for Your Company’s Strength to learn how you can guide people forward with their strengths. Remember to let Rocky know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – 3Sixty Management Services, LLC

Linkedin @rockyromanella

Facebook @3SIXTYmgt

Instagram @3sixtymanagementservices

Twitter @3sixtymgt

Book – Tighten the Lug Nuts

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I love finding new ways of redefining company culture and The Amani Experience is definitely unique. It provides a teambuilding activity that helps create amazing responses and motivation within staff members. We dive into this today with its Founder, Amani Roberts.

“What we found is that people who have worked together for 10 or 15 years can learn new things about their coworkers through music, sharing, and talking.” – Amani Roberts

DJ AmRo in the House

Amani “DJ AmRo” Roberts hails from Washington, DC. His career in hospitality spans over 25 years with managerial, sales, and marketing positions.

His love for innovation and music led him to start The Amani Experience, where he serves as the Chief Musical Curator. They provide music for corporate and social events.

They also create original music for commercials or videos. Amani has produced remixes of well-loved artists including Alessia Cara, Camila Cabello, Major, Kehlani, and Niia. He also hosts his own podcast, interviewing creatives from around the world.

Adding Spice to Teambuildings

The Amani Experience presents a unique teambuilding activity called Wheels of Steel. They bring a whole new level of excitement to offices, breakouts, conventions, and other events through DJ lessons.

“What they’re doing is they are getting over the fear, and that is one thing you want to have in a team. You want them to be fearless.” – Amani Roberts

The activity helps people overcome their inhibitions. It motivates them to become more confident as individual contributors to the team or organization they belong.

One Team through Music

The Amani Experience does the activity for groups of all sizes. They bring the equipment to the venue and walk people through the creative process.

“If you could show vulnerability at a team exercise, people will follow you more and respect you more as we found.” – Amani Roberts

People who fear public speaking also get help. At the end of the teambuilding activity, people are asked to present the music they’ve created. The level of energy in the room is just remarkable.

Download and listen to Creative Teambuilding Activity, the Amani Way to discover how you can empower your staff to get out of their own way to success through music. Remember to let Amani know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – The Amani Experience

Social Media @amaniexperience

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Creating a team of culture is totally predictable says our present guest Arthur Carmazzi. There are psychological foundations happening all the time. Join us in our conversation and learn to predict how people act and react to each other in teams.

“If you know what small modifications to make, you can change the way that people behave around you.” – Arthur Carmazzi

Gamifying Work Processes

Arthur ranks among the most influential thought leaders in leadership and organizational culture. He is also a bestselling author and the founder of the Directive Communication Psychology.

His unique game-based approaches have influenced the training and leadership development industry. They have visible ROI on effective behavior modification, engagement, and productivity. Their team has helped improve the lives of people in 18 different countries.

The Impact of Company Culture

It all began when he decided to build his own business. He left a high-level position in a company, took all of his money, and borrowed about $500 million. But a year and a half later, he became broke and in debt.

“It was one of these things when you’re in it and you don’t realize what has happened, and you start to kind of think life sucks.” – Arthur Carmazzi on the need for awareness

He got a job in a multi-national company. But there was one problem — blaming in the workplace. Four months later, he started blaming others, too. He got in the culture even without realizing it.

Identifying the Real Culprit

Perspective changed when he decided to talk to one of his workmates. They were, as he discovered, also humans with some form of standards. They were only drawn into the culture like him.

“It’s not that easy to look and say, ‘Wow! Maybe it’s not the people; maybe it’s something bigger.'” – Arthur Carmazzi

Blame, he tells us, damages everything including trust, creativity, and engagement. The psychological damage is too great in doing something that you know is going to give a better impact.

Download and listen to How to Predict High-Performing Teams to learn more. Remember to let Arthur know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Carmazzi Leadership Development

Website – Colored Brain

Directive Communication International

Book – Architects of Extraordinary Team Culture

LinkedIn @arthurcarmazzi

Twitter @Arthur_Carmazzi

Facebook @Leadership.Speaker

Google Plus @ArthurCarmazzi

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How do you get your staff members to buy into your vision? Blake Maske gives us a glimpse of their relentless company culture and how he instills giving, kindness, and motivation within his own staff.

“We have a relentless work effort right now because our entire company, from top to bottom, can see the vision and can see what we’re doing.” – Blake Maske

Entrenching with the Staff

Blake currently works at Redline Steel as the Plant Operations Officer. He was once a Combat Medic and Instructor at the Alabama Army National Guard. His army and entrepreneurship experiences laid the foundation of his leadership.

“A good Medic takes good care of his soldiers. To do that, you need to know everything about them.” – advice from Blake Maske as a Senior Medic

He found his dream job at Redline Steel where he manages over 30 staff members. He takes pride in being a great leader and in being a part of their staff.

Of Leadership Sacrifices

Blake saw the company’s potential when he signed up with them. Six months later, he found himself in a leadership position. He took accountability of his work and also made sacrifices, running multiple shifts when needed.

“I didn’t want to just see problems, just make them known, and not fix them.” – Blake Maske

If you didn’t get the chance to listen to my interview with his colleague Colin Wayne, Redline Steel manufactures customized steel. They use fiber-grade lasers to cut through 16 plates of steel and create custom designs for almost everything.

Drivers of Company Success

Their work takes many hours a week. Motivation, according to Blake, could only get one as far down the road. The key drivers are discipline and consistency.

Failures are part of the journey. They have failed many times over but they haven’t been scared of failing. They learn from them no matter how big or small it is.

Download and listen to How to Get Your Staff to Buy into Your Company Vision to learn ways of uniting with your team for success. Remember to let Blake know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Redline Steel

Instagram @blakeredlinesteel

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Some of you here already know that I have 12 staff members, who are all super friendly and amazing in their own unique ways. But what exactly is organizational culture? Let’s dive into that today with Isaac Tolpin.

“Culture drives all the metrics you probably care about.” – Isaac Tolpin

Transforming Company Training

Isaac is a tech entrepreneur, who is on a mission to help brands align their training with human behavior. He’s run large and small organizations. He’s also helped transform the training programs of celebrity influencers and companies.

His success comes from understanding the relationships between business, human behavior, and technology.

What Company Culture Is

People sometimes ask what culture means. They think that they’re already doing it and that they are driving it already. But unless they define it, unless they measure it by some form of standards, they often ignore it.

“Culture is the ethos of an organization. It is the behavior, social norms, and unwritten rules that exist within people.” – Isaac Tolpin

According to him, every organization has a culture. It drives organizations forward and helps retain staff members. The key is to be constant with the kind of culture that you want to uphold.

When you fail to identify and move forward with your culture, you are digressing it. There are no in-betweens in culture. Culture is either getting better or getting worse.

An Inseparable Tandem

Organization leaders, as Isaac shares, cannot create a culture that is different from who they already are. Their everyday behaviors reflect the kind of culture they have. They will look like a hypocrite if they do something different.

“If you don’t know your culture, you don’t know who to say ‘No’ to.”  – Isaac Tolpin

Likewise, you cannot create a culture that does not already exist in your leadership. You cannot move forward with something different from your real self.

Download and listen to What is Company Culture? to learn further about what Isaac has created to help organizations build a unique and positive growth. Remember to let Isaac know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – ConveYour.com

Website – IsaacTolpin.com

LinkedIn @isaactolpin 

Facebook @conveyour

Instagram @isaactolpin

Twitter @isaactolpin

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Personality is an influencer and a powerful leadership tool. It influences the way followers respond to situations, and ripples to how they act toward others. Today, we’re going to unravel with Matt Cubbler what it is like for someone with a strong personality to lead people forward.

“Once I was able to clear my heart and become more in tune with myself, people really tap into that and use my skillset to help other people find success.” – Matt Cubbler

Leading the Way in Service

Matt is dedicated to the selfless service of others. He served four years in the US Army as an intelligence soldier. He also spent 25 years as a veteran law enforcement officer.

In 2009, he stepped into the world of entrepreneurs. He started Maxout, a fitness-based gym and manufacturing business. Now, he is inspiring others to live their very best and to serve others, too.

An Unexpected Career Success

His passion to help others led him to the path of entrepreneurship. A non-conformist by nature, it was surprising how he managed to succeed in an environment that demands a certain degree of agreement.

“I was able to take my leadership skill sets and lead in a way that allows my anti-conformist nature to be strong enough to get other people to buy into my culture.” – Matt Cubbler

He took the initiative of leading others in situations when he was in charge. He led on his own terms, yet still within the realms of his department.

Leadership that Transforms Environments

His mom raised them on her own since their father left when he was 9 months old. He spent a lot of time on his own with an older brother who suffered from autism — the coolest autistic there is in the world to him. This sense of independence formed in him a strong personality and understanding of self.

“If I didn’t believe your talents were enough to get us through, I made sure people know it beforehand and we’ll have a conversation about that.” – Matt Cubbler

He became the kind of leader who would try to get to know his subordinates better. Today, he is on the move also to help young people transform their lives for the better through speaking in schools.

Download and listen to Leading People Forward to learn more about helping others become better and have the heart to help others, too. Remember to let Matt know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Matt’s official website 

Website – Maxout Corp

LinkedIn @mattcubbler

Facebook @mattcubblerspeaks

Book – A Brother’s Love: A Memoir

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Culture is more than what people think of it as. It requires you to have a clear sense of direction for your business. Today, we’re going to dive into that with Dr. Adam Arnold.

“Besides having your vision, it’s also important to understand what your culture is. It will help you understand other people and how to best communicate with them.” – Dr. Adam Arnold

Marketing for Healthcare Practitioners

I met Dr. Adam at a mastermind group. He’s been doing amazing things with social media marketing for healthcare practitioners.

A former chiropractor, he fully understands what it is like to manage and market a private practice. He started by marketing his healthcare business through Facebook Advertising, the first campaign generated 1200 leads.

He works with different industries but healthcare is where his passion is. Now, he has a small global team that does copywriting, design, and social media marketing.

More Leads, More Needs

Doing something a little bit different was scary. But for Dr. Adam, he had another business that he could run to in case his marketing company failed. When it worked, he learned right away that they weren’t large enough to handle the volume of leads.

“Right away, we went from having a couple of practitioners to needing a dozen practitioners to handle all the leads we were generating.” – Dr. Adam Arnold

How many leads, you may ask? He handled sales calls himself for up to 14 hours a day.

Stress in the Workplace

The amount of stress is unimaginable with such a huge success. He shares that to manage the stress, you need to take a step back. Look at the business as a whole and ask yourself about what you want for it to achieve.

“I didn’t want to be on the phone 14 hours a day, so I had to start to look for people that could handle the phone calls for me and reevaluate how the business works.”  – Dr. Adam Arnold

They changed their business structure for practitioners. Instead of making the phone calls themselves, they handed over the leads to their clients. It was a win-win strategy for both parties.

Download and listen to Importance of Company Culture to learn more about turning culture into a competitive advantage for your business. Remember to let Dr. Adam know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

LinkedIn – Dr. Adam Arnold

Website – Web Profit Maximiser

Email – [email protected]

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Welcome to Culture Eats Strategy with Jaime Jay, the show for business leaders and work professionals who want to succeed by building a legendary culture!

“One of the biggest components of maintaining or creating a thriving company is culture.” – Jaime Jay

About the Host – Jaime Jay

Jaime is the Founder of Bottleneck Virtual Assistants. He currently has 13 staff members under his leadership. All of them work remotely from home and are amazing in their own unique ways.

He also hosted the business podcast Stop Riding the Pine which ran for four consecutive years. Now, he is excited to welcome you to a new show with an extreme level of energy.

Culture Eats Strategy Inspiration

This show is inspired by the work of Peter Drucker, who was best known for his management theory and practice. Jaime’s good friend and fellow podcaster, Christopher Lochhead, introduced Drucker to him.

“You can talk strategy all day long. But if you don’t have a powerful culture that’s motivated and buying the same game plan, you’re not going to have a championship team and company.” – Jaime Jay

Positive, Authentic Approach to Leadership

The show also celebrates Jaime’s personal, authentic self. For quite a long time, he waded in the water with fear. But, now he is up and about to have solid, creative, and authentic conversations.

“It’s always neat to learn what other people are doing and how they’re implementing a positive environment.” – Jaime Jay

He desires to connect with people who have found innovative ways to transform their company culture. He believes in the power of positivity in the workplace. It empowers teams to pursue the same vision and to be on the same page.

Culture Eats Strategy is available on Apple Podcasts, Spotify and other favorite podcast platforms. The show airs every Tuesday and Wednesday at 6 AM CDT.

Download and listen to Intro Culture Eats Strategy to learn about what to expect from the show. Remember to let Jaime know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Bottleneck Virtual Assistants

Facebook Group – Culture Eats Strategy Show

Instagram @cultureeatsstrategy

Twitter @CultureEats 

Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.