Culture Eats Strategy

Workplace culture impacts the turnover rate. Today, Mari Ryan talks about the five (5) dimensions of workplace well-being and about how to create a workplace that empowers both the business and the people to be at their best.

“Profit should be an outcome and not the goal.” – Mari Ryan

Worksite Well-being Strategist

Mari is an award-winning author, speaker and worksite well-being strategist. She is the CEO and founder of Advancing Wellness. 

For over 30 years, she has served in various marketing, consulting and executive roles across multiple industries. She has helped to create workplaces where both the business and the people thrive.

Two Types of Environment

Her book, The Thriving Hive, recently won the silver award in the Axiom Business Book Awards 2019 for the Business Fable category. The book tells about two main characters. One is the CEO who inherited her role from a mentor.

This CEO had conversations with the mentor about her struggles. As they continue, they visit two hives namely the Dive Hive and the Thrive Hive. 

“Have you ever worked in something that you would describe as a dive hive or have you have worked in something that you would describe as a thrive hive?” – Mari Ryan 

According to Mari, people know when they are in a dysfunctional culture. It is a culture that creates stress and does not encourage an environment where people can work at their best selves. This also adds a negative impact to the business as a whole.

Dimensions of Workplace Well-being

People typically think about workplace well-being from the individual level. Mari shares that it is important to use the word well-being instead of wellness. Wellness has been around for decades and has been used to refer to the physical health of a person.

“If we are in a place where we are struggling from a financial perspective, that can weigh down every other aspect of our life.” – Mari Ryan

Workplace well-being has five dimensions, the first one being the physical dimension. It is that dimension which enables people to think about their body and about the activities that help them to improve it. 

The second is the financial dimension of well-being. Financial struggles can cause a lot of stress. It can distract people from work and can ruin their relationship with others, including their employers.

Download and listen to How to Boost the Bottom Line Through Workplace Well-being to learn more. Remember to let Mari know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Advancing WellnessLinkedin @mariryanmba

Facebook @advwellness

Twitter @advwellness_us

YouTube @AdvancingWellnessLLC

Book – The Thriving Hive

Complaints. How often do you hear employees complaining about something? In this episode, David Shriner-Cahn sheds light on why people vent out instead of listening. He also shares tips and strategies on how to build a culture of engagement. 

“Active listening establishes the ground rules for a conversation.” – David Shriner-Cahn

Smash That Plateau

David is a recognized authority on entrepreneurship, leadership development, and the host of the business podcast Smashing the Plateau. 

Featured in Forbes and Inc. Magazine, over 400 episodes of Smashing the Plateau offer a wealth of personal experiences and practical advice about achieving business breakthroughs.

He and Jaime Jay have known each other for a long time. Together with Anthony Witt, they host the go-to business education summit 3DAY MBA (Masters in Business Academy).

Culture Through Communication

Culture is everywhere. David takes family as an example of culture. He shares that couples experience their own dynamic even before they have kids.

“Culture is about how things work and how people actually behave on a day-to-day basis.” – David Shriner-Cahn

They come from two families whose differences may present challenges in their relationship. There are taboos that may not be the same for both of them.

Similarly in business, people come from different backgrounds. Communication plays a big role in developing a culture together.  

Building Culture at Work

Culture is not location-centric. Nowadays, people can come together to work remotely from anywhere in the world. As David mentioned, culture is a behavior.

There are also different perspectives available. A person may enjoy engaging in a direct manner, while others may prefer to communicate their thoughts indirectly through gestures and other means of expression. 

Download and listen to How to Build a Culture of Engagement to learn more. Remember to let David know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Smashing the Plateau

LinkedIn @davidshrinercahn

Twitter @smashingplateau

Facebook @davidshrinercahn

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Leaders’ awareness of their thoughts can put their business in a better position. It also can encourage the entire team to work together with the same mission and passion for success. Today, Mariana Ruiz discusses what culture has to do with business impact and shares tips to restart a team.

“Each employee has a gold star magic that is moving the whole mission forward.” – Mariana Ruiz

Helping Businesses to Create Impact 

Mariana is a serial entrepreneur, international bestselling author and certified business coach. She has a background in brain science, hospital administration, and 12 years of marketing, sales, and business experience.

“I really love what I get to do, which is all about helping businesses to make a bigger difference in the world with their work.” – Mariana Ruiz

She empowers businesses to increase their profit and to serve more people around the world. Her podcast, The Impact Driven Entrepreneur, airs on her website, iTunes, Stitcher, among others.

The Human Brain at Work

There are things to understand before diving into company culture. This includes the way that the human brain works. Mariana believes that most of the work that businesses perform starts from the brain.

The brain has three distinct areas. The first is the primitive side which tends to sabotage everything that a person sets to do. The other side is the cerebral cortex which is the rational side. 

Developing Culture from the Inside Out

People come to work with different personalities. These personalities present themselves in either the natural state or the adaptive state.

“We can start with ourselves and be aware that everyone is a good person.” – Mariana Ruiz

According to Mariana, true mastery comes from brain control. Leaders struggle to do that for themselves. They intentionally seek ways to grow the business.

Employees work differently. They always do the same thing according to their job. When they lose motivation, leaders can step in and encourage them to keep going. 

Download and listen to What Culture Has to Do with Business Impact to learn more. Remember to let Mariana know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Impact Driven Entrepreneur

Instagram @themarianacruiz

LinkedIn @mariana-c-ruiz

Book – Light at the End of the Funnel

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Videos allow brands to showcase their unique culture. Behind the scenes are a production team that works hard and work together to create a compelling output. Today, Tamara Thompson shares their story as a team and her insights on how a brand can turn into a movement.

“When you figure out what it is that you want to create as an experience, people begin to follow that.” – Tamara Thompson

Empowering Brands Through Videos

Tamara is the founder of Serious Take Productions, a production company that takes videos to the next level. They work together to establish connection with the target audience, increase impact and drive more results for the brand.

“Culture shines right through in the videos.” – Tamara Thompson

Transparency in Leadership

Their journey started in 2012. Tamara earned her degree in Filmmaking and since then worked to help brands gain authority in their niche. 

She is transparent in her leadership. Over the years, she has videographers and other team members who stay long-term because of their company culture that tries to carry on the language of love.

Level Up from Brand to Movement

The transparency enabled her to also share her experiences with them. They have come to know her story. More than that, they have come to know her heart and they support her mission. 

From creating YouTube videos, they have extended their reach by sharing her personal brand to the world. People can now learn from her on Broadcast Your Authority TV, a program that helps entrepreneurs position themselves as authority through powerful storytelling.

Download and listen to How a Brand Can Turn into a Movement to learn more. Remember to let Tamara know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Serious Take Productions

Facebook @serioustakeproductions

Facebook @DirectorTamaraThompson

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Kindness goes beyond existing norms of communication and connects leaders to teams. Today, Elizabeth Barry shares why kindness in business is a strategy she implements to reinforce a powerful culture.

“Compassionate leadership and empathetic conversations are the start of a new you.” – Elizabeth Barry 

Communicating in Kindness

Elizabeth is a force to be reckoned with in business and marketing. She has worked with entrepreneurs and executives as an exceptional coach and consultant.

“Whenever we go beyond ego, we find and discover who we authentically are inside.” – Elizabeth Barry

She has written two books on ego and vulnerability and has more coming this 2019. EB continues to inspire business leaders all over the world through her work. She has touched many lives through her curation of TEDxHoboken and TEDxHobokenWomen.   

Her recently released book, The Kind Communicator, is a must-read for leaders who desire to leave a great and lasting legacy.

Kindness as Strength

Elizabeth believes that communication is the biggest piece of everything. When there is a breakdown, there is a breakdown in communication. So it is with leadership.

Leaders who communicate in kindness own their weaknesses. They acknowledge and love everything about themselves, including their flaws. It is a strength which not everybody is willing and able to build.

How to Lead with Kindness

Leaders who have no faith in themselves find it difficult to lead people. They struggle in giving their team with a good sense of direction.

“Our legacies are being created every day as leaders and that’s why kindness is more of a strength.” – Elizabeth Barry

Elizabeth shares that it takes a long time to accept your self completely, but it is the first step toward becoming a strong leader.

Download and listen to Why Kindness in Business is a Strength to learn more. Remember to let Elizabeth know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – The Elizabeth Barry Consulting

LinkedIn @elizabethannbarry

Facebook @elizabethbarryconsulting

Instagram @elizabethbarryleadership

Book – The Kind Communicator

Leaders have different ways of challenging their team to buy into the mission. Tristan White, author of Culture Is Everything, discusses the four steps they used to come out of the rut and supercharge toward growth. Take a listen and learn how you too can be in control of your culture.

“Culture is the result of the input we put to our business.” – Tristan White

A Great Place to Work

Tristan is the founder and CEO of a unique healthcare business in Australia. They were ranked #1 as Australia’s Best Place to Work. They have been recognized among the top leaders for 10 consecutive years.

“Building a really strong culture was an important part of how I went from a startup to a 150-person organization.” – Tristan White

A Culture You Can Control

Their company went through a tremendous change. For the first five years, Tristan ran the startup by himself. He struggled in the process. 

He went to seek a better way of growing it. The steps he learned undeniably became their ultimate game changers. 

According to him, culture is something which leaders can control. You can design it in a way that will bring great value to both your team and clientele.

Winning Through Designed Culture

Tristan and his team took an unpopular path in physiotherapy. They focused on helping seniors stay mobile, happy and safe. 

“We can either allow culture to just happen and you end up with a culture by default which just happens around you or create a culture by design.” – Tristan White

He saw the need for great places to work, including those intended for remote work. So, he documented their system and story. Culture helped them to attract the right people — people who share the same vision they have for their business.

Download and listen to How You Can Be in Control of Your Culture to learn more. Remember to let Tristan know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Culture Is Everything

Facebook @tristanjwhite

LinkedIn @whitetristan

Twitter @tristanjwhite

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How do you keep your personal and business data secure? To parents, what are the challenges of raising tech-savvy kids? In today’s episode, Jaime talks with former White House Senior Advisor for Privacy Marc Groman about the important practices in a world that revolves around technology and the Internet.   

“Data security, protecting information and respecting people’s data has to be set from the top.” – Marc Groman

Empowering Leaders Through Data

Marc is an internationally recognized expert in privacy and information risk management. He is a graduate of Tufts University and Harvard Law School. He served in the Obama Administration as Senior Advisor for Privacy and led the former president’s Cybersecurity National Action Plan. 

Today, he helps government and business leaders on complex, data-driven initiatives. He also teaches cybersecurity at a law school and has his own podcast, that is focused on helping MTV parents understand modern kids. 

What is Information Security?

Many years ago, the idea of security was simple. People hire guards and use security devices to protect their physical stores or products. Nowadays, it has evolved into something rather more complicated with the rise of the Internet. 

“Data security is absolutely critical. It is critical even for a small startup.” – Marc Groman

Security is not to be undervalued. According to Marc, a small business could be two people running a business from their home. Their marketing, sales, and other initiatives could fill their database with 50 million customers.

Security is not just an issue for big companies. Small businesses must also take into account the security of the data they possess. It is not only the right thing to do but is also a good business strategy.  

Security from Top to Bottom

Communication is key in relaying the importance of security across an organization. From top executives to entry level employees, it is important to bake security and privacy right from the beginning. 

“Privacy and security must be reasonable for the size of your business and the kinds of data you collect.” – Marc Groman

Startups may not have the same amount of investment in security as big enterprises. Still, it is critical that they allocate some of their resources early on. As businesses grow, good security practices must also be kept before it is already too late.

Download and listen to Understanding Tech, Data Privacy and Security to learn more. Remember to let Marc know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Their Own Devices podcast 

Social Media @marcgroman

Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.

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Millennials are often depicted as the worst generation. What actionable steps can leaders take to make it work with them? Jaime Jay talks about this and more with acclaimed author and communications expert Lee Caraher. 

“You always have to provide a direction and strong leadership no matter how old your people are and no matter how much experience they have.” – Lee Caraher

An Expert in Communications

Lee is the founder and President of Double Forte, a 16-year-old public relations and social media firm headquartered in San Francisco. They have offices in New York with workers across the country.

Her extensive experience in entrepreneurship inspired her to author Millennials & Management and The Boomerang Principle. She loves to help people build their career and develop great work environments.

Culture as Behavior

Lee believes that culture is behavior. Culture is the behavior that guides interactions among people. It is based on value systems articulated in the behavior.

She and her partner established systems the first day they started the company. These helped them to do well and to stay on the page. 

“What defines an awesome agency is the kind of work you do, the kind of people you work for, and the kind of people you work with.” – Lee Caraher

Millennials in the Workplace

When they started in 2002, they decided to exclusively hire people with 10 years of experience. These workers were perceived to work more efficiently than newbies. She also believed that they would know what to do all the time. 

“You should look at the business model, because probably the business model that got you into that situation is not the business model that will take you out of that situation.” – Lee Caraher

Things changed when the financial crisis hit in 2008. Not enough people had as much experience for them to hire. They reviewed their business model and changed it.

That was when they considered hiring young people. They hired 6 millennials in 2010. But within 3 months, they were all gone. 

Download and listen to How to Manage Millennials in the Workplace to learn more. Remember to let Lee know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Work with Lee

LinkedIn @leecaraher 

Facebook @LeeCaraher1 

Twitter @LeeCaraher

Instagram @leecaraher

Books – The Boomerang Principle and Millennials and Management

Processes are key for scaling a business, but what happens when an employee quits? Serial entrepreneur Gabe Arnold shares his journey and lessons in leadership.

“Unless you start to think outside yourself, you’re just going to play all around, cause problems and hurt other people.” – Gabe Arnold on taking a different look at business

Content Creation for Businesses

Gabe founded CopywriterToday.net with a mission to help small business owners reach their audience through content. He started building websites for clients as a freelancer, and later also accommodated their needs for content.

Now, his company has grown to a team of 50 remote workers. He developed a recruitment system to find qualified writers. They are team members that are not only highly skilled but are also compatible with their company culture.

Where Culture Defeats Talent

Gabe believes in hiring for culture fit and not just for expertise. For two and a half years, he had a very talented employee. They pushed for products and process.  

“As I started to shift and grow, I realized that I really wanted to have a team of people around me that I cared about — people who also cared about me and our customers.” – Gabe Arnold

Not soon and in the middle of the night, that employee suddenly quit. The experience left Gabe with an unforgettable lesson on culture. For awhile after, he filled in the position until he found someone new.

Signs an Employee Is a Culture Misfit

What are the key indicators that an employee is hurting your company culture? According to Gabe, among them are arrogance and an unteachable spirit.   

“They actually quit because I asked them to live up to the same standards that they held everybody else to.” – Gabe Arnold

Such employees cannot hold themselves accountable to the same standards, even simple ones like being punctual. In the beginning, they could be very on point with what they can offer. But in the end, they fail to deliver what they said they would. 

Download and listen to How to Grow a Profitable Business with Your Employees to learn more. Remember to let Gabe know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Business Marketing Engine

Website – Copywriter Today 

Facebook @gabearnold

Facebook @copywritertoday

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Team members have unique strengths that add to the exponential value of an organization. What strategies can leaders implement to allow for better collaboration? Today, Jaime talks with John Fairclough about how ‘putting people first’ brings success.

“People’s value is often being masked by things that don’t matter.” – John Fairclough

Business Growth at All Points

John is the founder of The Resicom Group, a facility construction and maintenance company. Under his leadership, they have grown to serve clients at an international level. 

“It’s really to take something on and let the strengths of other people shine through.” – John Fairclough

He loves doing great work with others. He believes that by developing better questions, people can find better answers to specific challenges. The answers help organizations improve processes, develop teams, and protect the brand. 

Humble Beginnings in the Industry

John had his share of challenges and setbacks. He used to work for family members that worked in painting companies. 

He helped grow his uncle’s company, and left later to embark on his own business. To this day, he is thankful to his uncle for the trust. 

Tapping the Human Resource

20 years ago, John struggled with becoming relevant. Poverty taught him to always find the good in people. According to him, circumstances sometimes mask their value. 

“Managing requires to move all in.” – John Fairclough

Leaders have the power to unmask people. With care and commitment, they help allow the strengths of team members to shine.  

Download and listen to How ‘Putting People First’ Brings Success to learn more. Remember to let John know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Resicom

LinkedIn @johnfairclough

Twitter @knownormal

Facebook @Resicom.Inc

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