How can founders avoid sabotaging their own sales pipeline?

In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.

Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone who’s never driven, and what it really takes to build a sales engine that drives predictable revenue. From hiring the right reps to understanding the importance of urgency in buyer conversations, Dave outlines a roadmap for smarter, more scalable sales growth.

In this episode, we cover:

• Why founder-led sales often fail and what to do about it
• How understanding buyer urgency can improve win rates
• What traits to prioritize when hiring modern sales talent
• How fractional leadership helps de-risk and accelerate sales success

If you're ready to build a smarter, more effective sales strategy, this episode is full of actionable insights to help you scale with confidence.

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• LinkedIn: https://www.linkedin.com/in/daverubinstein/ 

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• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/ZFdfpLGDtJk 

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