In this session we discuss:

*How is Tropicana’s new offer - cereal with orange juice - interesting for B2B companies? How can complementors add value to your products and services?

*Not so fast on that inflation-driven price hike! Why Netflix lost $54 billion in market cap in one day!

*A social media contest with $50 million in prizes… that only multi-millionaires can enter – without risking any of their own money?

*Does your mayo need a mission statement? Can a condiment change the world? What does it mean to have a purpose-driven organization?

*Oh Tweet! It is not a Musk problem.

Add all monthly events to your calendar in one click!
https://rokt.it/3hdjHCV
 

Title: Apple and iPhone Subscriptions, Making Fun Of Your Own Brand, Bat Wings & Caltech, The “Great Resignation” Regret, Dear Starbucks, Mercer’s new Global Talent Trends, and Starbucks CEO Recommendations.

In this session we discuss:

*Given the slowing pace of innovation - can Apple make more money by selling iPhone subscriptions? If you sell equipment, what lessons might you borrow from Apple?

*Why Making Fun Of Your Own Brand May Be a Smart Thing to Do - recently, brands like Dominos, Lenovo and Buick poked fun at themselves and profited. Why would they do it, and what can you learn from this unorthodox approach?

*The structure of a bat’s wing is helping inspire the design of a revolutionary new robot at Caltech. Can you use a similar process of imitating nature – known as biomimicry – to reinvent your products and services? Let’s find out!

*A recent survey finds that about 1 in 5 workers who quit their jobs during the “Great Resignation” regret it. How can companies turn the “Great Resignation” into the “Great Engagement”?

*Mercer’s new Global Talent Trends study points to the continuation of a troubling perspective on the part of many corporate leaders; companies’ continued reluctance to invest in upskilling talent for fear of them leaving. What’s the solution?

*What are Community-Driven Companies and what advantages do they have? 

*Dear Starbucks, We have CEO recommendations for you.

Add all monthly events to your calendar in one click!
https://rokt.it/3hdjHCV

Hosted by Hari Abburi
Produced by Tracylynne Williams

In this episode we discuss:

*See how Nike is stepping up their Brand value with a new channel strategy. What are Nike’s customers doing in response? What are the B2B implications of this type of strategy?

*Why CX Is a Higher Priority Than Product Quality: In a recent survey of close to 2000 executives, Customer Experience was rated a higher priority than product/service quality by a large margin; and twice as important as improving pricing! Why is customer experience such a huge agenda item - and what are some simple, time-tested strategies that B2Bs can implement to improve their customer’s experiences?

*How can you “de-commoditize” a Commodity? Creativity AND Social media! We’ll see how Vaseline stopped “slugging” it out on the store's shelves, and is instead now “slugging” onto the skin… with the hashtag #slugging” now hitting over 150 million views on TikTok! The Curious and Cuirky question: Is there a trend you can ride for your brand?

*Airbnb - Pay, Don’t Stay - How a Worldwide Movement Can Change a Company

*The Future of the Retail Experience. Building a brick-and-mortar store or even a digital marketplace is not enough. Customers are increasingly looking for experiences. Experiences are increasingly the new product.

*The Simplicity Challenge.: Why is Walgreens Replacing Fridge Doors with Touch Displays?

https://rokt.it/3hdjHCV

Hosted by Hari Abburi

Produced by Tracylynne Williams

In this episode we discuss:

*What B2B Companies Can Learn About Increasing Their Prices From Companies Like Amazon Prime and Tyson Foods

*The Pandemic Will Accomplish What Humans Could Not: Unification of Sales and Marketing.

*What Can We Learn About Innovation From The Olympics? A Lot!

*Uber Eats and the Possibility of “No” to drive Change

*After the “Crypto Bowl” What’s Next for web3?   

*Experience the No Digital Shopping Experience with Trader Joe’s & In & Out Burgers.
 

Add all monthly events to your calendar in one click!
https://rokt.it/3hdjHCV

Hosted by Hari Abburi

Produced by Tracylynne Williams
 

In this episode we discuss:

*Inflation! The annual inflation rate in the US accelerated to 6.8%. What lessons can we learn from C&H Sugar and others about creative pricing strategies?

*Will Some Smaller Company Steal the Super Bowl Again This Year? Several years ago, Volvo “stole” the Super Bowl ad wars with an innovative social media strategy. What can you learn from Volvo’s brilliant campaign?

*The Greatest Inventions of 2021 (Part 2) Five of “Time magazine’s best inventions from 2021” are highlighted as examples of both current trends in new product development… as well as timeless strategies for creating breakthrough ideas!

*The growth of web3 is driving demand for web3 professional talent. Attractive positions are expanding for professional managers in three key areas: crypto exchanges, NFT platforms, and metaverse platforms.

*Surging Covid-19 Puts an End to Projected Return-to-Office Dates … the Change Management Challenge

*Workers continue quitting in record numbers. Economists suggest they are leaving for better pay. Is that the whole story?

*Stay in your lane, but which lane? Tik Tok, Food & Books, Grab & Food, Apple, Sony & EVs.
 

Add all monthly events to your calendar in one click!
https://rokt.it/3hdjHCV

In this episode we discuss:

*The Peloton Dilemma
*The Vaccine Pill
*Facebook Becomes Meta

 

*The Kohl’s - Amazon Partnership 
*The Growth of B2B Platforms
*The Thursday Dating App 

*Surprising -- and Fun -- Inventions of 2020
*What New Corporate Innovation Strategies Might these Award Winning Inventions Suggest?
*Seven Invention Themes 

*Super Apps
*Platform to Platform Integrations
*Specter of Big Tech Regulations

*Nike Follows Netflix into Gaming
*The Darwin’s Theory Of Talent to Explain the Talent Crunch
*GE’s Split is a Historic Decision, Who’s Next?

Add all monthly events to your calendar in one click!
https://rokt.it/3hdjHCV

In this episode we discuss, Understanding How Costco Convinces Suppliers to Compete Against Themselves Is Vital For Your Company’s Future, What’s in a Name? A Space Probe named Lucy? Nike in the Metaverse: Brand Strategies for Web3, Agility Splits GE, End of an Era. Add all monthly events to your calendar in one click! https://rokt.it/3hdjHCV,

In this episode we discuss how Supply Chain History Repeats, Walt Disney World & Their Magic Recipe for Success Turns the Big 5-0!, How Costco Convinces Suppliers, How Nature Innovates, NFL Plays Football with NFT & The $100b Buy Now Pay Later Trend

In this episode we discuss, A Roomba for Weeds? The Autonomous Weeder by Carbon Robotics.

Has Anyone Seen My Container? How Supply Chain Disruptions are Impacting All of Us.

Mutation Innovation! What Evolution Can Teach Us About Innovation, Lessons from the Life Sciences.

The Race for Super Apps!

And how, Buying Potatoes Will Give You a Dental Discount.

Host: Hari Abburi

Link to show page: https://www.linkedin.com/company/caltechexecutiveeducation

In this episode we discuss if this will be the year that the Grinch steals Christmas, Bold Pricing, Amazon's innovation month, Facebook & new Metaverse jobs economy, and Paris aiming to be a 15 minute city!

Host: Hari Abburi

Link to show page: https://www.linkedin.com/company/caltechexecutiveeducation

Show Contributors: Mary Abbazia, Tom Spitale, Bryan Mattimore, Peter C. Evans PhD, Alan Dunn, Hari Abburi