Some industries are easy to disrupt. Infrastructure isn’t one of them. But by focusing on adoption over features, clarity over complexity, and tempo over comfort, Shelley Copsey has built FYLD into a company reshaping how frontline operations work.

In this episode, she breaks down the real levers of transformation: making work visible, removing friction, earning trust in high-risk environments, and rebuilding leadership as the company scales. Her insights go far beyond infrastructure - they’re a blueprint for any CEO trying to grow a company inside a resistant or complex market.

What you’ll learn:

🔍 The root causes of productivity breakdowns in scaling organisations

🎯 How to build products teams genuinely adopt and rely on

⚠️ Common failure points in organisational transformation — and how to overcome them

⚡ Practical strategies for maintaining operational tempo as your company grows

🧩 How to evolve leadership roles to match the organisation’s next stage

🛰️ Why organisational visibility unlocks high-quality, high-speed decisions

Who should listen:

• Founder–CEOs and execs scaling teams, product, and operations
• Leaders driving change in complex or fast-growing organisations
• Investors and operators focused on AI-enabled execution and productivity

Book recommendations:

Any Human Heart - William Boyd

Amp It Up - Frank Slootman

Four Thousand Weeks - Oliver Burkeman

About the Guest:

Shelley Copsey is the co-founder and CEO of FYLD, an AI-powered fieldwork platform transforming operations for major infrastructure and utilities companies. She leads the company’s rapid scale-up across multiple regions, helping organisations deliver safer, more efficient, data-driven fieldwork.

With 25+ years across infrastructure, emerging tech, and organisational transformation, Shelley has founded, grown, and led multiple enterprise SaaS ventures. Her experience includes building GeoSLAM into a global geospatial leader (acquired by Faro), serving on the founding board of Coviu through its pandemic hypergrowth, and contributing to several CSIRO spinouts, including Emesent and PaidRight.

A Chartered Accountant with senior roles at CSIRO’s Data61, PwC, and KPMG, she has completed executive education at MIT and Stanford focused on AI and innovation. Her work has been recognised by EY Entrepreneur of the Year, Sifted 100, Tech Nation Future Fifty, and Startups.co.uk’s Hottest UK AI Companies.

Shelley is known for her leadership in AI adoption, scaling SaaS in complex industries, and delivering technology with real operational impact.

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow Dominic on LinkedIn: https://www.linkedin.com/in/dominicmonkhouse 

Chapters:

00:02:04 - AI, Skill Shortages, and Industry Fallacies

00:04:25 - Worker Productivity and Motivation

00:06:34 - Shelley’s Move to the UK and Founding Story

00:08:24 - FYLD’s Growth Journey and Market Traction

00:09:25 - AI’s Societal Impact and Future of Work

00:11:45 - How FYLD’s Technology Works

00:13:55 - ROI: Productivity vs. Safety

00:15:28 - Adoption vs. Innovation in Construction

00:17:35 - Productivity Decline and Safety Regulations

00:20:22 - Scaling and CEO Time Management

00:22:08 - Leadership Team Evolution

00:23:58 - Board Composition and Support

00:28:05 - Systems and Scaling: CRM and Sales Process

00:31:30 - Go-to-Market Strategy and Enterprise Sales

00:33:58 - Hiring A-Players and Culture Fit

00:36:29 - Handling Toxic Hires and Fast Exits

00:36:52 - Book Recommendations

00:39:45 - Maintaining Culture During Growth

00:41:05 - Founder’s Role in Induction and Culture

00:42:17 - Work-Life Balance and Passion

Most enterprise AI projects crash long before take-off. Hype, bad data, cultural resistance, and “enterprise chaos” stop even the biggest organisations from getting value.

In this episode, Dominic speaks with Steve Salvin, founder & CEO of Aiimi, a data and AI company helping large organisations connect the messy, disconnected worlds of data, content, conversations, and operational history - and finally extract the insights buried inside.

Steve explains why most companies are still on “the first rung of the ladder,” why linking LLMs to enterprise data often backfires, and why the real breakthroughs come from agentic systems doing work humans can’t (or won’t). He also breaks down how to drive adoption inside your own teams, build a culture that celebrates experimentation and failure, and reinvent your leadership style as your company scales.

If you want to replace AI hype with genuine enterprise value - start here.

What you’ll learn:

💡 Why most organisations' data is too messy for GenAI to be useful

💡 The real difference between adaptive intelligence and token-prediction tools

💡 Why culture, not technology, derails adoption

💡 Power tools, champions, and performance management

💡 When to stop doing the work and start running the business

💡 The questions that reveal whether a candidate will raise the bar

Who should listen:

Founder-CEOs scaling from 30–150 people, CTOs/COOs trying to make AI stick, data/AI leaders, transformation teams, and operators frustrated that their organisation is “doing AI” without getting any value from it.

Book recommendations:

Feel The Fear And Do It Anyway - Susan Jeffers

Fierce Conversations - Susan Scott

Hope Is Not A Strategy - Rick Page

About the Guest:

Steve Salvin is the founder and CEO of Aiimi, a leading British AI company which he has bootstrapped since its launch in 2013. Their tech helps teams find, make sense of and retain control over their data, and is used by various FTSE100 companies as well as the likes of the FCA, PwC, and the UK government. Having worked in tech since the 80s, Steve is a serial entrepreneur and is passionate about building AI that empowers users and gives them more control.

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow Dominic on LinkedIn: https://www.linkedin.com/in/dominicmonkhouse 

Chapters

00:01:44 - Aiimi's Founding Vision

00:02:52 - Disconnected Corporate Data

00:04:07 - Unlocking Value from Corporate Conversations

00:06:20 - AI Hype vs. Reality in Enterprises

00:08:45 - AI: Then and Now

00:11:36 - Practical AI Use Cases in Enterprises

00:13:35 - Extracting Knowledge from Calls and Messages

00:15:24 - AI’s Impact on Jobs and Productivity

00:17:25 - AI Adoption: Leadership & Cultural Change

00:20:01 - Engineering Teams & AI Power Tools

00:23:09 - Curiosity as a Leadership Requirement

00:24:34 - Celebrating Failure

00:27:26 - Agile, Experimentation, and Failing Fast

00:28:09 - Steve’s CEO Evolution & Leadership Lessons

00:32:02 - Book Recommendations

Can optimism really scale a company?

In this episode, Dominic chats to Dan Williams, CEO of Orean Personal Care, to explore what it really takes to lead through chaos - from doubling revenue in tough markets to leading with vulnerability, optimism, and Ironman-level discipline.

Under Dan’s leadership, Orean has grown from £3M to £30M turnover, becoming one of the UK’s fastest-growing contract manufacturers in the beauty industry — all while achieving B Corp certification and building a culture rooted in learning and care.

What you’ll learn:

💪 How training for an Ironman reshaped Dan’s mindset as a CEO

💡 The power of optimism when leading through adversity

❤️ Why vulnerability builds trust faster than authority ever could

🏭 How Orean scaled without losing its culture or values

📈 What it takes to grow sustainably - from £3M to £30M

If you’re a founder or CEO navigating the messy middle of growth — trying to scale your team, your systems, and your mindset — this is a masterclass in how to stay human while building something extraordinary.

Book recommendations:

Unbeatable Mind - Mark Divine

The Obstacle is the Way - Ryan Holiday

Start With Why - Simon Sinek

Man's Search for Meaning - Viktor E Frankl

About the guest:

Dan Williams is the CEO of Orean Personal Care, a UK-based contract manufacturer producing premium skincare, haircare, and wellness products for some of the world’s most innovative beauty brands.

Under his leadership, Orean has grown tenfold in revenue and achieved B Corp certification, balancing profit with purpose.

A lifelong endurance athlete, Dan brings his Ironman mindset into business — combining optimism, resilience, and relentless learning to build a company culture defined by progress, not perfection.

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow Dominic on LinkedIn: https://www.linkedin.com/in/dominicmonkhouse 

Chapters:

00:01:00 - Dan Williams: Background and Personal Life

00:01:32 - Business Growth Journey

00:03:39 - The Importance of Optimism

00:04:53 - Vulnerability as a Strength in Leadership

00:06:44 - Challenges of Turnarounds and Maintaining Energy

00:08:24 - The Role of Sports in Personal Development

00:10:42 - Achieving Goals Through Determination

00:12:05 - The Impact of Belief and Support

00:13:22 - Leadership and Management Styles

00:16:03 - Promoting from Within vs. Hiring Externally

00:18:05 - Succession Planning and Employee Development

00:21:06 - Overview of Orean's Business Model

00:23:34 - Curiosity and Understanding Customer Needs

00:27:14 - Establishing a Five-Year Vision

00:30:02 - Building a Strategy for Growth

00:32:29 - Evolving Leadership Team Dynamics

00:33:09 - Time Management and Work-Life Balance

35:00.00 - Navigating Challenges in Leadership

37:19.00 - Balancing Passion and Time Management as a CEO

42:13.00 - Finding Balance Between Passion and Life

43:19.00 - Effective Hiring Strategies and Lessons Learned

45:23.00 - Mastering the Art of Interviewing

49:02.00 - Book Recommendations

AI hype is everywhere - but most of it is just noise. This episode cuts through it.

Dominic digs into what real artificial intelligence actually looks like with Daniel Hulme, Chief AI Officer at WPP and founder of Satalia and Conscium.

They explore why most so-called “AI projects” are really just automation in disguise, how to spot where genuine adaptive intelligence can unlock value, and what’s coming next - from synthetic audiences that test creative before launch, to the race toward conscious machines.

What you’ll learn:

• Why most “AI” isn’t intelligent - and how to tell the difference
• Where companies are misinvesting in generative tools
• How WPP uses AI to transform creativity and decision-making
• Why adaptive systems (not shiny models) are the real future of business
• How Daniel thinks about consciousness, empathy, and what humanity looks like in an AI-powered world

Book recommendations:

Behave - Robert Sapolsky

Surviving AI - Calum Chace

Genesis - Craig Mundie & Eric Schmidt

About the Guest:

Dr. Daniel Hulme is one of the UK’s leading voices in applied AI, ethics, and technology.

He’s Chief AI Officer at WPP, where he leads strategy and deployment of AI across 100,000 people, and Founder & CEO of Satalia, the AI company he started from his PhD and later sold to WPP for a reported $100 million.

Daniel recently co-founded Conscium, an AI safety company that tests and verifies AI agents - and is exploring whether machines could soon become conscious.

He holds a PhD in Artificial Intelligence from UCL, where he’s also Entrepreneur in Residence, and was named by AI Magazine as one of the Top 10 Chief AI Officers globally.

Who should listen:

CMOs/CEOs/COOs, data/AI leaders, product & strategy teams, and founders deciding where to place AI bets (and what not to build in-house).

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow Dominic on LinkedIn: https://www.linkedin.com/in/dominicmonkhouse 

Fundraising playbooks often skip the messy middle. This one doesn’t.

In this panel episode, three founder–CEOs who actually closed rounds in the last year unpack how fundraising in the UK really works - from brutal pre‑seed rejections to Series A droughts, and everything in between.

They break down the tactics that moved term sheets, the traps that wasted weeks, and how to run a tight process: negotiating with leverage, surviving due diligence, and choosing investors you’ll still want to text when the wheels wobble.

We get into ARR “magic numbers”, family offices, co‑leads, board control, and why capital = time - so if you’re going to raise, spend it to move faster.

What You’ll Learn -

• Running a process: staged “sexy → deep” data rooms, deadlines, partner‑first intros, FOMO at events like SaaStock.
• Numbers that matter: why $5m and $10m ARR are real gates for many funds; how fund size dictates your exit math.
• Investor fit: difference between US vs EU/UK funds, VCTs, growth equity, family offices - and what each expects from you.
• Negotiation & leverage: controlling access, not sending the deck without a meeting, co‑lead trade‑offs, when to push back.
• Due diligence without burnout: what to prepare, what to outsource, and why you still need extra hands even if you’re “organised”.
• People and pace: raising to move faster (recruiters, senior hires), opening in the US, and hiring outside London.



About the Guests -

Jo Saxby- Co‑Founder, Spruce

Software for heat‑pump installers; accelerating decarbonisation of buildings. Latest raise £3m+; ARR moved from hundreds of £k to ~£1m run‑rate by Christmas. Pre‑empted round, sequencing, and pitching smarter.

Paul Archer - CEO & Founder, Duel

Enterprise brand‑advocacy platform powering growth via passionate fans for top fashion/beauty/retail brands. Recently raised $16m; ~$4m ARR at raise, targeting $10m ARR near term. Co‑lead lessons, NYC expansion, beachhead strategy.

John Readman - Founder & CEO, ASK BOSCO®

AI marketing & e‑commerce analytics. Raised £4.1m from a VCT; ~£3m ARR. Four‑day week with full pay/benefits; board structuring before the round; due‑diligence war stories and wins.

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow Dominic on LinkedIn: https://www.linkedin.com/in/dominicmonkhouse 

Subscribe wherever you get your podcasts: 

https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4

Aytekin Tank - founder & CEO of Jotform, host of the AI Agents Podcast, and bestselling author of Automate Your Busywork - shares how he grew Jotform from a developer’s pain point into a 700‑person automation company serving 35M+ users. He explains why Jotform chose to replace itself with AI before someone else did, how users steered them from “AI that fills forms” to AI customer‑service agents, and why AI is the fourth tech revolution after PC, internet, and mobile. His north star: build tools that make people’s lives easier and give them time back.

What You’ll Learn -

• Why “disrupt yourself with AI” is a defensible strategy for leaders
• Jotform’s evolution: Forms → Sign (e‑sign), Apps (no‑code mobile apps), Tables, workflows
• Real support gains from AI agents (resolution rate jumps, faster response times, redeploying humans to higher‑value work)
• Practical channels working today: Gmail drafts, Instagram DMs, web chat, presentation agents
• Leadership lessons: fix the bottleneck, ship MVPs, learn from customers, scale with curiosity

Book Recommendations -

Creative Selection - Ken Kocienda

The Goal - Eliyahu Goldratt

No Man’s Land - Doug Tatum

About Aytekin Tank -

Founder & CEO of Jotform (2006 → 35M+ users). Host of the AI Agents Podcast. Bestselling author and regular contributor to Medium, Fast Company, and Entrepreneur. Began as a software developer in New York automating repetitive web forms - sparked the idea for Jotform. Expanded the platform with Jotform Sign, Jotform Apps, and Jotform AI Agents that help users complete forms, answer questions, and get instant, on‑brand support.

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow us on LinkedIn: https://www.linkedin.com/company/monkhouse-and-company

https://www.linkedin.com/showcase/curiousleadership

Subscribe wherever you get your podcasts: 

https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4

What if the secret to skyrocketing your business lies not just in sales, but in understanding your customers on a deeper level? In this episode of Curious Leadership, Dominic Monkhouse chats with James Peach, award winning speaker, investor and brand marketing expert whose portfolio includes roles at Innocent, Uber, and Vinted, about customer obsession, and how it shapes brand marketing strategies that resonate and influence buyer perceptions. 

James dives head first into the very essence of brand marketing, how it transcends mere promotion to become a powerful tool for problem-solving and emotional engagement. Hear how effective brand marketing can transform what customers think about a business, driving loyalty and growth, and how the greatest challenge impacting every business lies in measuring brand impact versus direct sales metrics.

Discover the vital collaboration between both brand and growth teams and how clear purpose is essential for motivating employees to enhance organisational efficiency - a principle not just applicable to large corporations but impacts all businesses, regardless of size or industry. Reflecting on his scale-up experience, James shares how fast-paced decision making can dramatically influence brand perception and the importance of maintaining a customer obsession throughout the journey.

James's story is not just confined to corporate boardrooms and beanbags; it crosses over into global adventures and personal growth by pushing himself to the max - 2 years of solo cycling across the world, mirroring his leadership philosophy - embrace discomfort for growth and leverage experience for success.

Book recommendations:

Good to Great - Jim Collins

Radical Candor - Kim Scott

When the Dust Settles - Lucy Easthope

What Got You Here Won't Get You There - Marshall Goldsmith

Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.com

Follow us on LinkedIn: https://www.linkedin.com/company/monkhouse-and-company

https://www.linkedin.com/showcase/curiousleadership

Subscribe wherever you get your podcasts: https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4

What happens when you lead three HR tech brands through growth, acquisition, and the AI revolution?

Phil Coxon is in the thick of it.

In this episode, Dominic is joined by Phil Coxon, Managing Director of Breathe, Elmo UK, and RotorGeek - three HR and workforce management platforms tackling different ends of the market.

Phil shares what he’s learned scaling global businesses like Criteo and Mindbody, and how he’s now applying those lessons in the world of SME and enterprise HR software. From sales strategy and product orchestration to company culture and AI integration, this episode dives deep into what it takes to lead through disruption and transformation.

Phil also discusses how Breathe is deploying Gemini AI internally, how they’re navigating shifting regulation, and why whiteboard sales still beat PowerPoint pitches every time.

• Scaling Across Markets: How Phil navigates leading three brands (Breathe, Elmo UK, and RotorGeek) that serve wildly different customer profiles—from micro-SMBs to global enterprises.
• Whiteboard Sales Magic: Why abandoning PowerPoint in favour of live co-creation on a whiteboard leads to the most memorable and successful sales pitches.
• The AI Assistant Mindset: How Breathe is embedding Gemini into daily workflows, from sales to implementation, and why every employee is encouraged to spend an hour a day with AI.
• Security and Trust in AI: The rigorous compliance approach Phil takes to integrating AI in HR—where data sensitivity is non-negotiable.
• Driving Sales Without Demand: Why great sales today means educating customers who weren’t planning to buy—and how regulation is helping create urgency.
• From IPO to Impact: Phil’s reflections on scaling Critéo from $30M to $2.3B, leading teams in Manhattan and across the globe, and what stuck with him.
• Cultural Synergy After Acquisition: Lessons in merging different business cultures without breaking what works—from emergency ward scheduling to HR platforms.
• Mandatory Training Saves Lives: How small steps like cyber security and equality training aren’t just box-ticking—they can protect 147-year-old companies from collapse.
• The Fast-Follow Product Strategy: Why speeding up the delivery of customer-requested features is Breathe’s north star—and how AI-generated code will make it happen.

Phil Coxon is the Managing Director of Breathe, Elmo UK, and RotorGeek. With a background in global SaaS, adtech, and scaling tech companies, Phil now leads a suite of HR products focused on small businesses through to large-scale enterprise clients.

Key Topics Covered:

• Why culture is the key to post-acquisition success
• How AI is supercharging sales, engineering, and implementation
• What it takes to sell HR tools to buyers who aren’t looking
• The future of engineering with code-generating AI
• Why clarity beats complexity in modern leadership

Where to Find Phil:

• LinkedIn – Phil Coxon

• The 7 Habits of Highly Effective People by Stephen R. Covey
• The Underground Railroad by Colson Whitehead
• Dark Matter by Blake Crouch

--------

Sign up to receive our weekly newsletter:

https://subscribe.monkhouseandcompany.com

Follow us on LinkedIn:

https://www.linkedin.com/company/monkhouse-and-company

https://www.linkedin.com/showcase/curiousleadership

Subscribe wherever you get your podcasts: 

https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4

Ivo Dimitrov is co-founder and Chief Venture Officer at Finum, a neobank and financial solutions provider for SMEs and freelancers across Europe. Previously serving as CPO for five years, Ivo transformed his role to focus on high-risk, high-reward products, particularly AI accounting solutions. Before Finum, he co-founded a startup incubator (before the term existed) that launched hundreds of products, including the successful Modul Bank, now a top-three fast-growing SME bank in Russia. Based in Berlin, Ivo brings over a decade of fintech and product development experience to building the future of AI-powered business tools.

In this episode, Dominic explores the evolution from traditional product management to venture-focused innovation with Ivo, who's pioneering AI accounting solutions that promise to revolutionise how SMEs handle their finances. From his unique "Chief Venture Officer" role to the strategic decision to orchestrate rather than build AI models, discover how Finum is creating proactive AI agents that handle accounting tasks automatically while ensuring human oversight and trust.

The conversation delves into the psychology of AI adoption, the importance of conversational UI design, and why the future belongs to companies that can integrate seamlessly into emerging AI platforms rather than compete with them. Ivo shares hard-won lessons from launching AI products in regulated industries and explains why "storytellers" are more valuable than ML engineers in today's AI landscape.

• Orchestration Over Creation: The biggest mistake AI companies make is trying to build their own models instead of orchestrating existing foundation models from OpenAI, Anthropic, and Google. Time-to-market and adaptability are more crucial than proprietary technology.
• The Storyteller Role: Success in AI products requires "storytellers" - people who can explain complex requirements to AI models in simple terms. This skill is more valuable than traditional ML engineering for most AI applications.
• Conversational UI Revolution: The future of software interfaces isn't traditional buttons and forms, but enriched conversational experiences that dynamically present the right UI elements based on context and user requests.
• Proactive vs Reactive AI: The most valuable AI products don't wait for user requests - they proactively identify opportunities, send reminders, and take action, requiring only verification rather than instruction from users.
• Platform Integration Strategy: As AI platforms like ChatGPT become dominant, success will come from seamless integration rather than platform competition. Think App Store dynamics rather than trying to build competing ecosystems.
• Trust Through Transparency: AI adoption in high-stakes domains like accounting requires insurance backing, clear reasoning explanations for every decision, and the ability for users to easily override AI choices when needed.
• The Psychology of AI Acceptance: Humans apply zero-tolerance standards to AI errors while accepting much higher error rates from humans. Overcoming this requires strategic trust-building and demonstrable value delivery.
• European Market Complexity: Despite appearing unified, Europe requires country-specific approaches - Germans spend 12-17 minutes reading terms and conditions that French users skip through in 7-10 seconds, fundamentally affecting product design and adoption strategies.

Connect with Ivo- https://www.linkedin.com/in/millt/

Book Recommendation

Dominic’s book Mind Your F**king Business is out now

Sign up to receive the weekly newsletter:

Dr. Jon Finn wrote his best-selling book ‘The Habit Mechanic’ (which took him over 20 years) because his life’s mission is to help people to be their best in the challenging modern world.

He founded the award-winning Tougher Minds consultancy and has three psychology-related degrees, including a PhD. He has worked in performance psychology, resilience, and leadership science for over 20 years. He also writes regularly for Forbes.

Tougher Minds uses cutting-edge insights from psychology, behavioural science, neuroscience, and world champions to help organisations develop “Habit Mechanics” and “Chief Habit Mechanics”—resilient people, outstanding leaders, and world-class teams.

Having trained and coached over 10,000 people, Dr. Finn, and his colleagues, work with global businesses, high-growth startups, individuals, elite athletes, coaches and teams, leading educational institutes, families, the UK government, and think tanks.

In this episode, Dominic explores AI's impact on the workforce and the journey of integrating AI into behavioural science and habit formation. Inspired by Geoffrey Hinton's work on neural networks, learn how blending traditional methods with cutting-edge AI enhances understanding of brain function and behaviour.

Dr. Jon shares the concept of brain states - recharge, medium-charge, and high-charge - and how AI can revolutionise workflows by automating routine tasks and co-working with humans on complex tasks. Looking forward, we explore the concept of creating high-performing human-AI teams, guiding individuals and businesses toward harmonious collaborations with AI, enabling unprecedented speed and efficiency in achieving goals.

Discover

Automatic Thinking: Human thoughts and behaviours are largely driven by automatic or semi-automatic processes. This is influenced by biases and past experiences, which affect the ability to generate truly conscious and unbiased ideas.

Emotional Regulation in Athletes: In elite sports, the ability to regulate emotions plays a pivotal role in determining whether young athletes maintain or lose their professional status as they age.

Effort and Performance: Sustained success in any field relies on consistent effort, ongoing learning, and the ability to perform effectively under pressure, particularly in challenging or high-stakes situations.

Training Gaps in Mental Performance:  While athletes typically receive extensive training in physical, technical, and tactical aspects, they often lack structured training on understanding and improving their cognitive and emotional processes.

Risks from AI in the Workplace: AI is disrupting workplace roles that involve medium-energy tasks, and people unable to adapt or up-skill are at risk of being replaced. Emotional regulation and the ability to shift to higher-performance states are critical for adapting to these changes.