Government subsidy cuts resulting in higher petrol and sugar prices have contributed to higher cost of living. Despite this, private consumption remains robust, and lifestyle brands like San Francisco Coffee are beneficiaries as consumers trade down on basics and trade up for branded goods. We spoke with Lee Heng Guie, Chief Economist at Cimb, Muhammad Sha'ani Abdullah, the Secretary-General of Fomca, and Chun Saw, an auto designer in his mid-20s.
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