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Airline online customer experience has lagged behind other industries, partly because of restrictions inherent in traditional artefacts including PNRs and tickets. OOSD has the potential to take the brakes off innovation in customer experience. What sort of transformation can we expect in the next few years?
By Travel Technology Research LtdAirline online customer experience has lagged behind other industries, partly because of restrictions inherent in traditional artefacts including PNRs and tickets. OOSD has the potential to take the brakes off innovation in customer experience. What sort of transformation can we expect in the next few years?

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