Retail is coming home — literally. In this episode, we dive into the surprising resurgence of in-home shopping events. Once the domain of Tupperware parties, home-based retail is getting a modern makeover. We explore why today's consumers are craving connection over clicks, how savvy brands are blending experience with exclusivity, and what makes a lounge room gathering more effective than a digital campaign.

You'll learn:

• What’s fuelling the comeback of home shopping events
• How to create an unforgettable, on-brand in-home retail experience
• Real examples of brands winning big without a shopfront
• The psychology behind why people buy in social settings

Whether you're a founder, marketer, or curious shopper, this episode will have you rethinking everything you knew about selling in real life.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

If you had to step away from your business tomorrow—would it survive without you? In this Retail Success Series episode from our KISS – Keep It Simple series, we're tackling a topic too many small business owners avoid: emergency planning.

From sudden illness to unexpected life events, having a simple plan in place can save you stress, protect your customer relationships, and keep things ticking along. Tune in to hear real-life lessons, smart tips, and the key areas you need to prepare—before you actually need them.

This isn’t about doom and gloom—it’s about peace of mind, and keeping your business strong no matter what life throws your way.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Dan Gingiss is an international keynote speaker, customer experience coach, and author who believes that remarkable customer experiences are the best form of marketing. His latest book, Becoming the Experience Maker, has just hit the shelves—and it was an absolute joy to chat with him on the podcast.

In today’s competitive retail landscape, customer experience is your superpower. It’s the one thing your competitors can’t copy—because it comes from you, your team, and the values that set your business apart.

In this episode, Dan breaks down his WISE framework (Witty, Immersive, Shareable, Extraordinary) and shows how small, low-cost changes can turn forgettable transactions into unforgettable moments that spark loyalty and word-of-mouth buzz.

Whether you run a boutique store, manage multiple locations, or sell online, you’ll walk away with practical tips and inspiring ideas to help you:

• Create clever (not cringey) brand moments that leave a lasting impression
• Make in-store and online experiences feel immersive and intentional
• Design touchpoints customers want to share on social media
• Stand out with just a little extra care and creativity

This episode is full of lightbulb moments that will help you rethink how you connect with your customers—without blowing the budget.

Dan’s Books:

Becoming the Experience Maker 

The Experience Maker

Connect with Dan:

Instagram: @dgingiss

LinkedIn: www.linkedin.com/in/dangingiss

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

If your customers seem overwhelmed by options—or default to the cheapest item—this episode is for you. Nicole Keleher shares a practical, proven merchandising strategy to help shoppers choose with ease and spend with confidence.

In this episode, you’ll learn:

• How to structure your product range into three clear tiers to guide confident decisions
• Simple visual display tips that boost perceived value and encourage higher spend
• Ways to train your team to present options effectively without pressure
• How to apply this method across your store, website, and social media

No matter what you sell—homewares, fashion, skincare, gifts, or anything in between—this strategy will help you simplify choice, support your customers, and grow your business with intention.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Want to increase your average order value without devaluing your brand? In this episode of the Retail Success Series, Nicole Keleher unpacks a powerful retail strategy built around the Hero Product Play: a clever, reward-based offer that drives conversions, increases basket size, and keeps your brand value intact.

Discover how to:

• How to create high-perceived-value promotions without blanket discounts
• Why threshold-based offers outperform traditional sales
• The psychology behind customer motivation and reward-driven purchases
• Real-world examples from fashion, beauty, homewares, and more
• How to boost AOV (Average Order Value) and build buzz with minimal margin loss

This strategy is easy to execute, profitable, and perfect for both in-store and online retail. If you're tired of discounting just to stay competitive, this episode will show you a better way.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Want faster growth, higher profits, and less wasted effort in your retail business? This episode dives into one of the simplest and most powerful strategies to sharpen your buying, marketing, and results — giving more love to your bestsellers.

Nicole Keleher breaks down how the 80/20 rule (Pareto Principle) applies to retail and why your top-performing products hold the key to bigger, faster wins. 

You’ll learn how to:

• Identify your true bestsellers (even without fancy reporting tools)
• Prioritise them in your marketing and merchandising
• Use them to guide smarter buying decisions
• Reduce inventory risk and boost customer loyalty

If you're tired of spreading your efforts too thin and want a practical way to drive sales with confidence, this is your quick win. 

Tune in for actionable tips that can transform how you grow — starting today.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

In this episode, we explore how a beauty brand built during uncertain times became a masterclass in customer connection and values-driven retail. Join me, Nicole Keleher, as I unpack the story behind Holme Beauty—an independent brand that has redefined what it means to show up for your customers.

From the power of product rituals during lockdown to the evolution of online education, brand storytelling, and inclusive design, Holme Beauty stands out not just for its quality makeup, but for how it communicates, educates, and builds trust with its audience.

You’ll learn how small brands can:

• Use personalised consultations to boost conversion
• Turn product launches into community events
• Create scalable online content that drives loyalty
• Communicate with clarity and authenticity—even when things go wrong
• Champion diversity and accessibility in meaningful ways

Whether you run a boutique retail business or an online store, this episode is full of practical strategies to elevate your customer experience and grow a brand that truly resonates. Tune in to discover what makes Holme Beauty one to watch—and what you can take from their success to apply in your own business.

Holme Beauty
@holmebeauty  |  www.holmebeauty.com

Hilary Holmes
@hilaryholmesmakeup |  www.linkedin.com/in/hilary-holmes-bb630232

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Feeling like your customers are hesitating, overwhelmed, or walking away without buying? This episode dives into one of the smartest tools in your retail toolkit: product bundling. Whether you run a boutique, an online store, or a lifestyle brand, bundling can help you increase average order value, reduce decision fatigue, and make the buying process feel effortless.

We’ll explore how to create curated product sets that feel natural, solve problems, and elevate your customer experience without relying on big discounts or clearing out slow stock. You’ll learn practical strategies for pricing, merchandising, and promoting bundles across fashion, homewares, skincare, florals, and more. Plus, we’ll unpack why nearly 60% of customers prefer ready-to-go sets, especially during peak shopping seasons.

From in-store displays to eCommerce layouts, this episode gives you the tools to build bundles that boost sales and turn browsers into buyers. If you’re ready to make shopping easier, more inspiring, and more profitable, this one's for you.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Creating content for your small business doesn’t have to be stressful and Nicole Keleher is here to show you how easy it can be. 

In this episode, Nicole shares her favourite fuss-free tools and practical tips for making great content straight from your phone. Whether you're a handmade maker, boutique owner, or running a shopfront, this one’s packed with value.

Nicole walks through the everyday gear that helps her stay consistent — from a basic tripod to a clever little teleprompter app — plus how she batches content to save time and avoid burnout. She shares why she prefers natural light over a studio setup, how she upgraded her audio on a budget, and when it might be worth outsourcing to a Virtual Assistant.

Tailored especially for small business retailers, this episode is full of smart, sustainable content creation ideas that don’t require a big budget or tech team. Whether you're just getting started or want to level up your content game, Nicole’s tips will help make it all feel much more doable.

Links to Tools:
ManyChat: manychat.partnerlinks.io/4lrpk9yenim3
Flex Shopify Theme: partners.pixelunion.net/3x60zbkrcbcd

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

Today, we’re challenging outdated ideas about what aging looks like — and why it’s time retail caught up.

There’s a vibrant, stylish, and switched-on generation with the time, confidence, and spending power to match — but too often, they’re overlooked. In this episode, we’re exploring the massive opportunities in designing better store experiences, smarter product ranges, and more inclusive marketing that truly welcomes customers of all ages and stages.

From small layout tweaks to smarter product design and empowering events, we’ll talk about how small businesses can lead the way in making shopping more accessible, enjoyable, and relevant for everyone. Because the future of retail isn’t about age — it’s about attitude.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers