We as humans have a built-in gene that makes us search for the "lost" thing until we find it. When it comes to our customers, how far will we go to avoid losing a customer? That's what this episode is all about.

Does this ever happen to you? You buy something because you're excited about the solution it will provide and within 36 hours you have buyers remorse? If you're the business owner there's a sure-fire way of preventing buyers remorse.

This was a lesson I learned from a Garth Brooks concert that is also crucial for local business owners. It will help you have more appointments follow through and will help you reschedule those "no shows".

At my first-morning radio job, my then-partner and I thought we were pretty cool. We dreamed about making it big... and lots of $$$$. In this episode, I'll reveal how two people with the same dream and skills ended up in two very different worlds.

Do you know what it means when a dog puts its paw on you? In this episode, we'll discover this plus the lesson of how to capitalize on this same behavior in our business.

So, any hew... That's about how my conversation transpires after about 5 minutes of talking to family members on the phone.

I'll admit I have room for improvement when it comes to chatting with family, but when it comes to staying engaged with my clients, I'm getting better and better. In this episode I will share how I've been able to do it.

This may sound cliche', but I'm about to share something with you that is the #1 Sales Skill Known To Man! I promise it's not some marketing gizmo that you plugin into something. This is legit.

After binge-watching about 10 of the Avenger movies, I discovered a powerful lesson in Infinity War. No one person should have the power to destroy half of the universe population. When one man has that much power it can't be good. This episode is actually about 3 people that have that kind of power to destroy your business and what you can do to change it.

When I started to read his email I thought, "he, you can't say that." I kept reading and discovered a massive gem. Listen to the episode to learn this huge lesson.

I've noticed a lot of yard signs of college sports teams in people's yards. That's a loyal fan! What makes someone a die-hard fan of a sports team?