As I sat waiting for someone to apply for a home mortgage at the drive-through of the bank, I realized what customers may be experiencing in any local business. 

Sometimes you can learn valuable lessons from 3-year-olds. This lesson was a bitter pill to swallow but will make an impact.

What do you buy multiple items of but you just don't use?

I had a learning experience from someone that I thought was a complete idiot. I later discovered he was a genius. 

I'm seeing a lot of signs for "harvest" sales or "harvest" parties at churches. Did you know that every day your business could be harvesting? Today's podcast digs into this topic.

I was going to give my neighbor a referral for the electricians that did some work for me but I couldn't remember their names.

When I talk with business owners about staying engaged with their current and past customers, to a person they say they suck at it and they'd like to do better. Then they say something like, "I just don't want to come across as spammy to my customers." Nobody wants that!

Are you "not" doing things in your business that is literally causing you to not make money with people that are interested in your solutions?

Would you rather talk to people that know you and like you or would you like to speak to people that don't know you and don't like you?

Do you get overwhelmed when you hear the words, "customer retention"? I'm here today to help you take a big deep breath and relax. This is not hard.