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Never Been Promoted Podcast with Thomas Helfrich

Scott Zetlan shares his expertise in AI-powered optimization and intelligent automation, helping businesses refine their websites and funnels to drive conversions. As the founder of Visiopt, Scott provides insights into how companies can stop wasting money on ineffective strategies and start leveraging data-driven decision-making for growth.

About Scott Zetlan:

Scott Zetlan is the founder of Visiopt, a cutting-edge optimization platform that helps businesses enhance website performance and increase conversion rates using AI-driven testing. With over two decades of experience in marketing and automation, Scott has worked with companies to eliminate guesswork and implement measurable, scalable improvements.

In this episode, Thomas and Scott discuss:

• Why Most Entrepreneurs Waste Money on Marketing

Scott explains why so many businesses throw money at ads and shiny new tools without truly understanding what works, and how Visiopt helps eliminate this costly guessing game.

• The Power of AI and Automation in Website Optimization

Scott breaks down how AI can test thousands of variations simultaneously, allowing businesses to quickly determine the most effective messaging, design, and structure for their funnels.

• How to Stop Relying on Gut Feelings and Start Using Data

Many entrepreneurs make decisions based on intuition rather than data. Scott shares how AI-driven testing provides clear, actionable insights that lead to more profitable outcomes.

Key Takeaways:

• You Don’t Know What You Don’t Know

Scott emphasizes that even profitable businesses leave money on the table by failing to test and optimize their customer journeys.

• AI and Automation Can Supercharge Your Marketing Strategy

By leveraging AI to test different variables on websites, businesses can make data-backed decisions that improve conversion rates without increasing ad spend.

• Optimizing Before Scaling Saves Time and Money

Scott explains why refining your website and sales funnel before ramping up traffic ensures higher ROI and long-term growth.

“If you’re not testing, you’re guessing. And guessing costs money.” — Scott Zetlan

CONNECT WITH SCOTT ZETLAN:

Website: https://visiopt.com/
LinkedIn: https://www.linkedin.com/in/scott-zetlan-70b91033/

CONNECT WITH THOMAS:

X (Twitter): https://x.com/CutTheTieX

Facebook: http://facebook.com/groups/CutTheTie

Instagram: https://www.instagram.com/cutthetiecommunity/

TikTok: https://www.tiktok.com/@cutthetie

YouTube: https://www.youtube.com/@cutthetie

LinkedIn: https://www.linkedin.com/in/thomashelfrich/ 

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Never Been Promoted Podcast with Thomas Helfrich

Jason Wike shares his journey of launching We Are Warriors Apparel, a brand that goes beyond clothing to inspire men to be leaders, providers, and protectors. From the challenges of starting an apparel business to the mission of empowering men, Jason dives deep into the mindset and execution behind his movement.

About Jason Wike:

Jason Wike is the founder of We Are Warriors Apparel, a men’s apparel brand designed to inspire strength, resilience, and purpose. Based in Joplin, Missouri, Jason created his brand to challenge societal norms, promote positive masculinity, and provide men with apparel that carries a meaningful message.

In this episode, Thomas and Jason discuss:

• The Mission Behind We Are Warriors Apparel

Jason explains how his brand is more than just clothing—it’s a movement to inspire men to stand up for their families, values, and personal growth.

• The Challenges of Launching an Apparel Business

From sourcing quality materials to building an audience, Jason shares the highs and lows of launching and growing a product-based business.

• How Apparel Can Create Community and Inspire Action

By wearing We Are Warriors gear, customers aren't just making a fashion choice—they're making a statement about who they are and what they stand for.

Key Takeaways:

• Purpose-Driven Brands Stand Out

Selling apparel isn’t about the fabric—it’s about the story and the mission behind it.

• Start Small and Scale Smartly

Jason emphasizes the importance of launching with focused designs, listening to customer feedback, and building a loyal community before expanding.

• Social Media and Brand Awareness Are Everything

Jason discusses how shifting focus to storytelling and community engagement will be the key to growing We Are Warriors Apparel in 2025.

“We don’t just sell apparel—we sell a movement. Every piece of clothing is a reminder that you are a warrior in your own life.” — Jason Wike

CONNECT WITH JASON WIKE:

Website: https://wearewarriorsapparel.com/
Instagram: https://www.instagram.com/wearewarriorsapparel/# | https://www.instagram.com/_the_bearded_ginger

Facebook: https://www.facebook.com/wearewarriorsapparel

CONNECT WITH THOMAS:

X (Twitter): https://x.com/CutTheTieX

Facebook: http://facebook.com/groups/CutTheTie

Instagram: https://www.instagram.com/cutthetiecommunity/

TikTok: https://www.tiktok.com/@cutthetie

YouTube: https://www.youtube.com/@cutthetie

LinkedIn: https://www.linkedin.com/in/thomashelfrich/ 

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Never Been Promoted Podcast with Thomas Helfrich

Mark Abbas shares his insights on building strong brands, helping businesses navigate the competitive landscape, and scaling companies through strategic marketing. As the founder of Abbas Marketing Collaborative, he explains how businesses can differentiate themselves and create lasting connections with customers.

About Mark Abbas:

Mark Abbas is a fractional CMO and founder of Abbas Marketing Collaborative, specializing in brand strategy, digital marketing, and business growth. With over 20 years of experience in corporate and agency marketing, Mark helps businesses refine their brand messaging, optimize marketing strategies, and drive revenue growth through creative positioning and digital transformation.

In this episode, Thomas and Mark discuss:

• Branding Beyond Logos: What Really Matters

Mark explains why branding is about how people feel about your business, not just your visuals. He shares key strategies to create an authentic and memorable brand presence.

• Challenges of Scaling a Business and How to Overcome Them

Many businesses struggle to transition from small-scale operations to larger market players. Mark shares insights on prioritizing marketing efforts, leveraging digital tools, and refining a company’s unique value proposition.

• The Power of Storytelling in Marketing

Storytelling isn’t just a buzzword—it’s the foundation of a strong brand. Mark shares how businesses can use authentic narratives to engage customers and build trust.

Key Takeaways:

• Understanding Your ‘Why’ is Essential for Business Growth

A brand’s mission and purpose should drive all marketing efforts. Mark highlights the importance of clearly defining why a company exists and how it impacts customers.

• Data and AI Can Enhance Marketing, But Human Connection Wins

While AI and analytics can optimize strategies, Mark emphasizes that emotional connection and authenticity remain the core of successful branding.

• Branding is About Experience, Not Just Products

A company’s brand is reflected in every customer interaction. Mark discusses how businesses can align their marketing with customer expectations and create meaningful engagements.

“If your brand doesn’t stand for something, it stands for nothing. Authenticity and connection are what make brands truly successful.” — Mark Abbas

CONNECT WITH MARK ABBAS:

Website: https://www.abbasmarketing.com/
LinkedIn: https://www.linkedin.com/in/markbabbas/

CONNECT WITH THOMAS:

X (Twitter): https://x.com/CutTheTieX

Facebook: http://facebook.com/groups/CutTheTie

Instagram: https://www.instagram.com/cutthetiecommunity/

TikTok: https://www.tiktok.com/@cutthetie

YouTube: https://www.youtube.com/@cutthetie

LinkedIn: https://www.linkedin.com/in/thomashelfrich/ 

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Never Been Promoted Podcast with Thomas Helfrich

Dr. Lisa Christie-Betha shares her journey from pageantry to ministry, business leadership, and holistic wellness. As a former Miss America and founder of B-harmony, she dives into leadership, faith, and toxin-free living, showing how women can empower themselves through personal and professional transformation.

About Dr. Lisa Christie-Betha:

Dr. Lisa Christie-Betha is a transformational leader, former Miss America, and founder of B-harmony, a brand focused on organic, toxin-free personal care products. With a Doctor of Ministry degree and a background in fitness, business, and holistic health, she blends leadership development with wellness to help individuals live their best lives.

In this episode, Thomas and Lisa discuss:

• The Intersection of Faith, Leadership, and Business

Lisa explains how her faith has guided her through pageantry, entrepreneurship, and advocacy for women in leadership.

• Building B-harmony: The Mission for Toxin-Free Living

She shares why she founded B-harmony and how prioritizing natural ingredients in personal care products leads to better health and longevity.

• Overcoming Adversity and Finding Purpose

From escaping toxic relationships to redefining leadership for women in business and faith communities, Lisa opens up about resilience and transformation.

Key Takeaways:

• Leadership is About Uplifting Others

Great leaders don’t just succeed—they bring others along with them, fostering growth and empowerment.

• Faith is a Powerful Foundation for Business and Life

Lisa shares how trusting in a higher purpose has helped her navigate personal and professional challenges.

• Holistic Living Enhances Leadership and Performance

From fitness to clean personal care products, Lisa emphasizes that taking care of your body improves clarity, confidence, and success.

“If you don’t take care of your body, where are you going to live? Invest in your health like you invest in your business.” — Dr. Lisa Christie-Betha

CONNECT WITH DR. LISA CHRISTIE-BETHA:

Website: https://drlisachristie.com/b-harmony
LinkedIn: https://www.linkedin.com/in/dr-lisa-christie-3627b17a/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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Never Been Promoted Podcast with Thomas Helfrich

Shawn Welsh shares how he built Vet SOS Podcast, a platform dedicated to supporting veterans in transition. From military service to entrepreneurship, he provides insights on the challenges veterans face and the resources available to help them thrive post-service.

About Shawn Welsh:

Shawn Welsh is the founder and host of Vet SOS Podcast, a platform created to help military veterans navigate the transition into civilian life. With a background in public relations, event hosting, and military service, Shawn combines his passion for supporting veterans with his experience in media to educate and connect transitioning service members with valuable resources.

In this episode, Thomas and Shawn discuss:

• Why Vet SOS Podcast Exists

Shawn explains the overwhelming number of veteran support organizations and how Vet SOS cuts through the noise to bring veterans the most relevant and actionable resources.

• From Military Service to Podcasting

Shawn shares his transition story, how he leveraged his experience as a DJ and PR professional to build a successful veteran-focused podcast, and how it continues to grow.

• The Business Side of Podcasting

Turning a passion project into an LLC and now transitioning to a nonprofit, Shawn discusses how he is scaling Vet SOS to create long-term impact for veterans.

Key Takeaways:

• Veterans Have 47,000+ Support Organizations—But Many Don’t Know About Them

Shawn emphasizes the importance of awareness and how Vet SOS bridges the gap between veterans and the resources they need.

• Entrepreneurship is a Natural Path for Veterans

Many veterans struggle with traditional employment after service. Shawn explains why so many thrive as business owners and how Vet SOS helps connect them with the right tools.

• Building a Community is Key to Success

With a growing platform and an expanding team, Shawn highlights the importance of partnerships, sponsors, and social media engagement to amplify the podcast’s reach.

“Veterans don’t always know where to start when transitioning. Our mission is to make that journey easier.” — Shawn Welsh

CONNECT WITH SHAWN WELSH:

Website: https://vetsospodcast.com/
LinkedIn: https://www.linkedin.com/in/shawnwelsh00/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Juliana VanLaanen shares her journey from launching an Etsy shop in her backyard to building 2MamaBees, a luxury playhouse and swing set brand now sold in major retailers like Walmart, Sam’s Club, and Saks Fifth Avenue. She reveals the challenges, strategies, and mindset shifts that led to massive growth in just a few years.

About Juliana VanLaanen:

Juliana VanLaanen is the co-founder and CEO of 2MamaBees, a company specializing in high-end children’s outdoor playhouses and swing sets. With a focus on sustainability, aesthetics, and heirloom-quality craftsmanship, 2MamaBees has redefined outdoor play equipment. Juliana took the company from a small Etsy shop to big-box retail in just over two years, proving that innovation and persistence lead to success.

In this episode, Thomas and Juliana discuss:

• How 2MamaBees Started as an Etsy Experiment

Juliana shares how she and her business partner began by painting and selling playhouses out of their backyard, unknowingly stepping into a multi-million dollar business.

• Breaking into Big-Box Retail

From cold calls to Walmart’s Open Call program, Juliana explains the process of getting 2MamaBees into major retailers and how it transformed the company.

• Scaling a Product-Based Business

Juliana reveals the challenges of moving from overseas manufacturing to Amish-made, U.S.-based production, ensuring quality, sustainability, and efficiency.

Key Takeaways:

• Innovation in a Stagnant Industry Wins Big

By modernizing playhouses and swing sets with fresh designs and high-quality materials, 2MamaBees found a lucrative gap in the market.

• Bet on Yourself and Take the Leap

Quitting a stable corporate job was risky, but Juliana’s belief in her business, paired with relentless execution, made the difference.

• Big Box Retail is a Long Game

Juliana highlights the importance of patience, persistence, and preparation when pitching large retailers—some plan years in advance.

“You don’t need to reinvent the wheel—just improve it. That’s how we built a multi-million dollar business from our backyard.” — Juliana VanLaanen

CONNECT WITH JULIANA VANLAANEN:

Website: https://2mamabees.com/
LinkedIn: https://www.linkedin.com/in/juliana-vanlaanen/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Maree Louise shares her expertise in maximizing trade show success, helping businesses navigate the complexities of exhibitions, booth design, and in-person selling strategies. As the founder of FortyFour Projects, she guides clients in making the most of their trade show investments.

About Maree Louise:

Maree Louise Santarossa is the founder of FortyFour Projects, a company specializing in custom exhibition stand builds, trade show consulting, and exhibitor coaching. With over 20 years of experience in project management, signage, and event logistics, Maree has worked globally to deliver high-impact exhibition experiences.

In this episode, Thomas and Maree discuss:

• How to Monetize Trade Show Exhibitions

Maree explains how businesses can get a return on investment by choosing the right trade shows, optimizing booth design, and creating an engaging sales experience.

• Navigating the Challenges of In-Person Sales

Many companies struggle with in-person selling at trade shows. Maree shares strategies for converting booth visitors into paying clients and maximizing lead generation.

• Scaling an Exhibition Business and Coaching Startups

Beyond building booths, Maree has expanded her business to include coaching for startups and small businesses looking to break into trade shows on a budget.

Key Takeaways:

• A Great Booth Alone Won’t Guarantee Success

Maree emphasizes that standing out at a trade show requires more than just good design—it’s about engagement, sales tactics, and smart positioning.

• Small Businesses Can Compete with Big Players

Even without massive budgets, startups can create an effective trade show presence with strategic planning and execution.

• Coaching and Education Are Key to Long-Term Growth

Maree has expanded her business model to offer coaching and digital courses, helping first-time exhibitors get the most out of their trade show experience.

“If you’re just showing up and sitting at your booth, you’ve already lost. Trade shows are about engagement, not just presence.” — Maree Louise

CONNECT WITH MAREE LOUISE:

Website: https://www.fortyfourprojects.com/

Instagram:https://www.instagram.com/fortyfourprojects/
Facebook: https://www.facebook.com/FortyFourProjects
https://www.facebook.com/groups/784107230266023 (custom exhibition stand private group)
LinkedIn: https://www.linkedin.com/in/maree-louise-santarossa-46807113/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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Never Been Promoted Podcast with Thomas Helfrich

Chris Miles breaks down the secrets to achieving financial freedom through passive income. As the founder of Money Ripples, he teaches people how to break free from traditional financial planning and create real wealth without relying on the stock market.

About Chris Miles:

Chris Miles is a financial expert, podcast host, and founder of Money Ripples, a company that helps entrepreneurs and investors create passive income streams and become work-optional. With a background as a former financial advisor, Chris realized the traditional financial model was broken and set out to find real wealth-building strategies. Since then, he has helped his clients increase their cash flow by over $500 million collectively.

In this episode, Thomas and Chris discuss:

• Why Traditional Financial Planning is Broken

Chris reveals why relying on 401(k)s, IRAs, and mutual funds isn’t the path to true financial freedom and how people can take control of their wealth.

• How to Create Passive Income Without the Stock Market

From real estate to business investments, Chris shares alternative ways to build wealth that don’t depend on Wall Street.

• The ‘Get Lean, Get Liquid, Get Out’ Strategy

Chris explains his three-step process for freeing up cash, making smart investments, and achieving long-term financial independence.

Key Takeaways:

• You Can’t Save Your Way to Wealth

Chris emphasizes that financial freedom isn’t about cutting back—it’s about creating more income and using money efficiently.

• Passive Income is the Key to Work-Optional Living

By investing in real estate, lending, and cash-flowing assets, Chris helps his clients replace their active income and achieve freedom.

• Your Business is Your Greatest Asset—Invest in It First

Entrepreneurs should maximize their business revenue before diversifying into passive investments.

“You don’t need to retire in 40 years. You can create passive income today and live life on your terms.” — Chris Miles

CONNECT WITH CHRIS MILES:

Website: https://moneyripples.com/
Podcast: Money Ripples Podcast
LinkedIn: https://www.linkedin.com/in/chriscmiles

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Sean Edwards shares how he turned his childhood passion for balloon artistry into a thriving business. As the founder of Balloon Guy LA, Sean has worked with A-list celebrities and built a brand known for creativity and exceptional service. He discusses the ups and downs of entrepreneurship, how to differentiate in a niche industry, and the importance of saying 'yes' to opportunities.

About Sean Edwards:

Sean Edwards is the founder of Balloon Guy LA, one of the top balloon décor businesses in Los Angeles. With over a decade of experience in the industry, he has built a reputation for delivering high-quality, imaginative balloon installations for celebrities, corporate events, and private parties. His work has been featured at events for clients like Lady Gaga and Beyoncé.

In this episode, Thomas and Sean discuss:

• From Hobby to Business: The Balloon Evolution

Sean started as a balloon artist waiting tables. A single opportunity to perform at a high-end restaurant led him to realize he could turn his passion into a full-time business. He shares how he scaled from a side hustle to a sought-after brand.

• Saying 'Yes' to Growth

Sean emphasizes the power of saying yes to big opportunities, even before knowing exactly how to execute them. His philosophy of accepting challenges and figuring out the details later has helped him secure high-profile clients and create unique balloon experiences.

• Navigating the Challenges of an Unconventional Business

From dealing with helium shortages to working with high-maintenance clients, Sean explains the business side of running a successful balloon company and how he’s worked to differentiate himself from the competition.

Key Takeaways:

• Creativity and Customer Experience Go Hand in Hand

A great product isn't enough—Sean shares how focusing on outstanding customer service has helped him build a loyal client base.

• Marketing a Visual Business is Everything

Social media, particularly Instagram and TikTok, have played a huge role in Sean’s success. He discusses the importance of showcasing work online and the impact of visual branding.

• Passion is Essential, But So is Business Acumen

While creativity launched his company, Sean explains why learning about operations, customer service, and scalability has been key to long-term success.

“I didn’t chase celebrity clients—I focused on being the best at what I do, and the opportunities followed.” — Sean Edwards

CONNECT WITH SEAN EDWARDS:

Website: https://www.theballoonguyla.com/

Instagram: https://www.instagram.com/balloonguyla/

Facebook: https://www.facebook.com/balloonguyla

LinkedIn: https://www.linkedin.com/in/the-balloon-guy/

Youtube: https://www.youtube.com/@Balloonguyla

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted

Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
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Never Been Promoted Podcast with Thomas Helfrich

Annie Cole shares her expertise in financial coaching and career development, helping high-achieving women take control of their finances and advance in their careers. As the founder of Money Essentials for Women, Annie breaks down financial planning, wealth-building strategies, and how to align money with life goals.

About Annie Cole:

Annie Cole is a financial coach and the founder of Money Essentials for Women, a platform dedicated to helping women navigate financial planning, career growth, and wealth-building. With a background in research and business strategy, Annie integrates data-driven approaches to financial empowerment, offering coaching that helps clients make informed, strategic decisions.

In this episode, Thomas and Annie discuss:

• Breaking Free from Financial Confusion

Many professionals feel overwhelmed when it comes to managing money. Annie shares simple, effective ways to take control of finances and eliminate stress around spending and saving.

• Balancing Career and Financial Growth

Annie explains how career progression and financial planning go hand in hand. She shares strategies for salary negotiations, budgeting for big goals, and making the most of career earnings.

• Creating Financial Security While Taking Risks

Entrepreneurs and professionals often struggle with balancing risk and financial security. Annie shares insights on saving, investing, and managing money in a way that allows for smart risk-taking.

Key Takeaways:

• Wealth is Built Through Small, Smart Choices

Annie emphasizes that financial success isn’t about massive windfalls—it’s about consistent, smart financial habits over time.

• Investing Early Creates Long-Term Freedom

By investing in the stock market and diversifying assets, individuals can create financial security without waiting decades to see results.

• Mindset Matters in Money Management

Many financial roadblocks stem from mindset. Annie highlights how shifting perspectives around money can unlock opportunities for growth and stability.

“If you don’t know where your money is going, you’re not in control of it. Start tracking, start planning, and start growing.” — Annie Cole

CONNECT WITH ANNIE COLE:

Website:  https://www.money-essentials.com/coach-annie-cole

LinkedIn: https://www.linkedin.com/in/dr-annie-cole-ed-d-16ab59135/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted

Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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