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Never Been Promoted Podcast with Thomas Helfrich

Lee Schedler, founder of Delectable Dilemmas, joins the podcast to share her inspiring journey from teaching to creating a unique business that combines escape rooms with food tours. Lee’s story is a testament to the power of resilience, creativity, and embracing new opportunities.

About Lee Schedler:

Lee Schedler is the founder of Delectable Dilemmas, a business that offers immersive food and puzzle tours. Combining history, storytelling, and interactive experiences, Delectable Dilemmas provides a unique way for people to bond, solve challenges, and enjoy local cuisine in the heart of Fort Worth’s Stockyards.

In this episode, Thomas and Lee discuss:

• Transforming Challenges into Opportunities
  Lee recounts her transition from teaching to entrepreneurship after facing a loss of purpose and depression. She explains how a trip to Maui sparked the idea for her business and reignited her passion.
• The Birth of Delectable Dilemmas
  Lee shares how she turned her love for storytelling and puzzles into a business. She talks about the challenges of creating custom puzzles, partnering with restaurants, and building an unforgettable customer experience.
• Steadfastness in Entrepreneurship
  Lee emphasizes the importance of perseverance and belief in one’s vision, especially during the early stages of building a business. She highlights how staying steadfast helped her overcome obstacles and find success.

Key Takeaways:

• Innovation through Storytelling
  Lee’s focus on weaving history, puzzles, and food into a cohesive narrative has set her business apart, offering a truly unique experience.
• Building Community Partnerships
  Securing restaurant partnerships was a major challenge, but Lee’s persistence and creative value propositions enabled her to create meaningful collaborations.
• The Power of Purpose
  Reconnecting with a sense of purpose transformed Lee’s outlook and provided the foundation for her entrepreneurial success.

"No one's going to believe in you more than you believe in yourself. Stay steadfast and push through." — Lee Schedler

CONNECT WITH LEE SCHEDLER:

Website:https://www.delectabledilemmas.com/
LinkedIn:https://www.linkedin.com/in/lee-schedler-751a5697/
Instagram: https://www.instagram.com/delectable.dilemmas//
Facebook: https://www.facebook.com/people/Delectable-Dilemmas/61564850120236/?_rdr/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Ema

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Never Been Promoted Podcast with Thomas Helfrich

Geneva Hill, founder of We Are the Galaxy, joins the podcast to discuss the intersection of spirituality, business, and personal growth. Geneva shares her unique journey from atheism to spiritual awakening and explains how aligning with one’s purpose can transform both personal and professional life.

About Geneva Hill:

Geneva Hill is the founder of We Are the Galaxy, a business dedicated to spiritual healing, energetics, and building soul-aligned businesses. With expertise in Reiki, quantum techniques, and human design, Geneva combines her spiritual insights with entrepreneurial strategies to help clients achieve balance and success.

In this episode, Thomas and Geneva discuss:

• The Role of Spirituality in Entrepreneurship
  Geneva emphasizes the importance of aligning spiritual purpose with business goals to create a fulfilling and impactful entrepreneurial journey.
• Overcoming Personal and Professional Challenges
  Geneva shares her journey through homelessness, single motherhood, and building a successful business. She explains how spiritual awakening and perseverance played critical roles in her success.
• Blending Spirituality with Practical Business Strategies
  Geneva explores how integrating spirituality with traditional marketing and financial strategies can create a holistic approach to entrepreneurship.

Key Takeaways:

• Purpose Drives Success
  Geneva highlights how a clear sense of purpose can fuel resilience and determination, even in the face of significant obstacles.
• Spiritual Tools for Practical Challenges
  From meditation to energetic alignment, Geneva shares practical tools that entrepreneurs can use to overcome challenges and maintain focus.
• Authenticity is Key
  Building a business that reflects your true self creates deeper connections with clients and fosters sustainable success.

"I live in purpose, not necessarily on purpose. But I live in purpose." — Geneva Hill

CONNECT WITH GENEVA HILL:

Website:https://www.wearethegalaxy.com/
LinkedIn:https://www.linkedin.com/in/genevahill/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich welcomes Nancy Hassel, founder of American Pet Professionals, to discuss the booming pet industry and her journey as an entrepreneur. Nancy shares insights on building a thriving business, fostering community, and navigating the rapidly evolving pet industry.

About Nancy Hassel:

Nancy Hassel is the founder and president of American Pet Professionals, a business networking and multimedia organization dedicated to supporting pet industry professionals. With over 15 years of experience, Nancy has built a community that educates and empowers veterinarians, retailers, manufacturers, and pet service providers to succeed in the ever-growing pet industry.

In this episode, Thomas and Nancy discusses:

• The Growth of the Pet Industry

Nancy outlines the staggering expansion of the pet industry, from $40 billion in 2008 to over $147 billion in 2023, and the opportunities this presents for entrepreneurs.

• Building a Community in Business

Nancy shares how American Pet Professionals started as a local networking group and grew into a national organization supporting diverse pet professionals through education and connections.

• The Role of Influencers in the Pet Space

Nancy explores how pet influencers, both human and animal, have transformed the industry, creating opportunities for brands and pet owners alike.

• Tech Trends in the Pet Industry

From wearable devices to AI-driven solutions, Nancy highlights the cutting-edge technology shaping the future of pet care and services.

Key Takeaways:

• Collaboration Over Competition

Working together in the pet industry fosters growth and strengthens businesses, rather than viewing each other as rivals.

• Education is Key

Providing valuable information to pet parents and professionals is essential for standing out and making a meaningful impact.

• Adapt to Innovation

Staying ahead in a growing industry requires openness to new technologies and innovative approaches.

"The pet industry is more than business; it’s about improving lives—for both pets and their people." — Nancy Hassel

CONNECT WITH NANCY HASSEL:

Instagram: https://www.instagram.com/americanpetpros/
YouTube: https://www.youtube.com/c/AmericanPetProfessionals
Facebook: https://www.facebook.com/AmericanPetProfessionals/
LinkedIn: https://www.linkedin.com/in/nancyhassel/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]

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Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich welcomes Steve Chiama, an experienced ActionCOACH, to discuss the strategies for scaling small businesses into multimillion-dollar enterprises. Steve shares his journey from engineering to coaching, revealing the systems and approaches that help business owners overcome bottlenecks and achieve sustainable growth.

About Steve Chiama:

Steve Chiama is a certified ActionCOACH with over three decades of experience in engineering, business leadership, and coaching. His expertise lies in helping business owners transition from working in their businesses to working on them, enabling growth and scalability through actionable strategies.

In this episode, Thomas and Steve discusses:

• Building a Scalable Business Model

Steve highlights the importance of developing systems and processes that allow businesses to scale efficiently while maintaining quality and profitability.

• Overcoming Fear and Taking Action

Fear often paralyzes business owners. Steve shares insights on how to break through hesitation, implement new strategies, and drive impactful results.

• Effective Time Management

Working on your business, not just in it, is essential for growth. Steve explains how dedicating a few hours weekly to strategic planning can yield exponential results.

• The Role of Leadership in Scaling

Leadership transitions are key when scaling. Steve emphasizes the importance of delegating responsibilities and empowering team members to take ownership.

Key Takeaways:

• Start with Strategy

Scaling requires a clear vision and strategic steps. Focus on what drives revenue today and tomorrow.

• Delegate for Growth

Empower your team by delegating tasks and responsibilities, allowing you to focus on high-level strategies.

• Leverage Systems and Tools

From AI tools to proven business methodologies, the right systems can save time and reduce stress.

"Scaling isn’t just about growth; it’s about creating a sustainable, profitable business that works for you." — Steve Chiama

CONNECT WITH STEVE CHIAMA:

Website:https://www.actioncoach.com/
LinkedIn:https://www.linkedin.com/in/stevechiamabusinesscoach/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich welcomes Jacob Evans Kendall, a two-time open-heart surgery survivor, gerontologist, and advocate for life transitions. Jacob shares his deeply personal journey and offers invaluable insights on navigating health crises, caregiving challenges, and creating systems of support in a world that often overlooks these critical needs.

About Jacob Evans Kendall:

Jacob Evans Kendall is a gerontologist, public speaker, and consultant specializing in chronic disease and healthcare advocacy. With expertise in navigating complex medical systems and a personal connection to caregiving and health challenges, Jacob equips individuals and organizations with the tools needed to manage transitions effectively.

In this episode, Thomas and Jacob discusses:

• The Challenge of Major Life Transitions

Jacob highlights how events such as health crises, career changes, and caregiving responsibilities can force significant shifts in priorities and personal growth.

• Navigating the Healthcare System

Drawing from his experiences, Jacob provides actionable advice for advocating for yourself and your loved ones in a complex and often overwhelming healthcare system.

• The Importance of Support Systems

Jacob emphasizes the power of community, from churches to local agencies, in providing much-needed resources and emotional support during challenging times.

• Developing Self-Advocacy Skills

Jacob explains how to become an effective advocate for yourself or others, pushing back against systemic inefficiencies to achieve better outcomes.

Key Takeaways:

• Prepare for the Inevitable

Life transitions, whether expected or sudden, require preparation and resilience. Building a support network and planning ahead can alleviate stress when challenges arise.

• Ask for Help

Don’t let pride or fear stop you from seeking assistance. Lean on your community, and don’t be afraid to use available resources.

• Be Assertive

Effective self-advocacy is essential when navigating medical and caregiving challenges. Speak up, ask questions, and challenge assumptions to get the care you deserve.

"Squeeze more juice out of the moments you can control—it can make all the difference in navigating life's toughest transitions." — Jacob Evans Kendall

CONNECT WITH JACOB EVANS KENDALL:

Website:https://jacobevanskendall.com/
LinkedIn: https://www.linkedin.com/in/jacobevanskendall/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich sits down with Roy Osing, the dynamic author of Be Different or Be Dead, to explore the critical importance of differentiation in today's saturated market. Roy shares his journey from leading a billion-dollar company to helping others embrace bold, unconventional strategies that drive success.

In this episode, Roy discusses:

• The Power of Differentiation

Roy explains why standing out in business isn’t optional—it’s essential. He emphasizes how being meaningfully different can transform a struggling organization into a thriving market leader.

• Hiring for Goosebumps

Through personal anecdotes, Roy reveals his innovative hiring philosophy: prioritizing emotional connection and service mindset over technical skills, which builds a culture of customer-first excellence.

• The Role of Cravings in Customer Loyalty

Roy introduces his unique perspective on customer behavior, focusing on identifying and meeting deep-seated customer cravings to foster long-term loyalty and reduce price sensitivity.

• Breaking Free from Conformity

Roy challenges traditional business strategies, urging entrepreneurs to reject academic norms and embrace creativity, boldness, and imperfect action to achieve transformative growth.

Key Takeaways:

• Be the Only One

Differentiation isn’t about being better; it’s about being the only one that does what you do.

• Focus on Emotional Impact

Whether it’s customers or employees, creating emotional connections leads to lasting loyalty and better results.

• Cut the Crap

Eliminating unnecessary processes and bureaucracy clears the way for bold, effective action.

"Differentiation isn’t just a strategy—it’s a survival mechanism in today’s competitive landscape." — Roy Osing

CONNECT WITH ROY OSING:

Website: https://www.bedifferentorbedead.com/
LinkedIn: https://www.linkedin.com/in/royosing/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich hosts Eric Anderson, the co-founder of Virtual Sales Rx, for an engaging conversation on the transformative power of personalized video in sales. Eric shares his journey, insights into leveraging AI for customer profiling, and how personalized communication can revolutionize the sales process.

In this episode, Eric discusses:

• The Shift to Personalized Video in Sales

Eric explains how personalized video allows sales teams to connect with prospects on a deeper level, breaking through the noise of traditional outreach methods.

• Using AI to Understand Your Audience

By integrating AI tools, Virtual Sales Rx identifies customer needs and preferences, enabling highly tailored communication that resonates with the target audience.

• Boosting Engagement Through Video

Eric highlights how personalized video outperforms traditional email campaigns, with engagement rates of over 75% compared to less than 2% for written emails.

• Do’s and Don’ts of Video Sales

Eric outlines key best practices for video sales, emphasizing authenticity and relevance while cautioning against lengthy or overly scripted content.

Key Takeaways:

• Engage Visually and Emotionally

Personalized video captures attention quickly, making it a powerful tool for delivering impactful messages.

• Be Authentic and Direct

Tailor your videos to speak directly to the customer’s needs while keeping the tone genuine and conversational.

• Leverage Technology Thoughtfully

AI and video platforms can enhance your sales process, but success depends on maintaining a human connection.

"Sales isn’t about the volume of outreach—it’s about the quality of the connection. Personalized video creates that connection." — Eric Anderson

CONNECT WITH ERIC ANDERSON

Website: https://virtualsalesrx.thinkific.com/courses/virtual-sales-rx-video-guided-training
LinkedIn: https://www.linkedin.com/in/eric-i-anderson-7442818/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Nikole Haumont, founder of Shield Bar Marketing, joins the podcast to share her journey from a ranch in Montana to building a thriving marketing agency. Nikole discusses practical strategies for small business owners to leverage technology, manage reputation, and create impactful content to drive growth.

About Nikole Haumont:

Nikole Haumont is the founder and CEO of Shield Bar Marketing, a full-service agency specializing in strategy, branding, reputation management, and digital advertising. With a passion for helping small businesses succeed, Nikole blends her personal experiences and professional expertise to offer tailored solutions that make a difference.

In this episode, Thomas and Nikole discuss:

• The Importance of Reputation Management
  Nikole shares how small businesses can manage their online reputation effectively, from asking for reviews to responding to feedback, and how these strategies drive customer trust and engagement.
• Leveraging AI for Business Growth
  Nikole discusses the role of AI in marketing, emphasizing its use for ideation, content creation, and optimizing business processes without losing the human touch.
• Content Creation and Syndication
  Nikole outlines her approach to creating long-form content and repurposing it across platforms to maximize reach and engagement. She highlights tools like Munch for video editing and strategies for maintaining a consistent brand voice.

Key Takeaways:

• Use AI as a Tool, Not a Replacement
  Nikole emphasizes using AI to enhance creativity and productivity rather than replacing human expertise.
• Manage Your Reputation Proactively
  Building a positive online reputation through consistent reviews and engagement can significantly impact a small business’s success.
• Repurpose Content for Maximum Value
  Start with long-form content and break it into smaller pieces for various platforms to maintain a consistent presence and extend your reach.

CONNECT WITH NIKOLE HAUMONT:

Website: https://shieldbar.com/
LinkedIn: https://www.linkedin.com/in/nhaumont/
Facebook: https://www.facebook.com/shieldbarmarketing/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Neal Petersen, renowned global sailor, motivational speaker, and author, joins the podcast to discuss resilience, mindset, and the power of overcoming obstacles. From navigating stormy seas to transforming lives through inspirational storytelling, Neal shares his extraordinary journey and wisdom.

About Neal Petersen:

Neal Petersen is an adventurer, solo yacht racer, and award-winning author of Journey of a Hope Merchant. Overcoming immense challenges such as growing up in apartheid South Africa and physical disabilities, Neal became the first Black sailor to race solo around the globe. He is now a sought-after speaker, inspiring audiences worldwide with his lessons on leadership, perseverance, and embracing challenges as opportunities.

In this episode, Thomas and Neal discuss:

• Resilience in the Face of Adversity
  Neal recounts how he overcame poverty, apartheid, and physical challenges to achieve greatness in solo yacht racing. He explains the mindset required to tackle life's storms and emerge stronger.
• The Power of Relationships and Teamwork
  Neal emphasizes the importance of surrounding oneself with the right people. He shares how relationships built on trust, integrity, and respect can propel success.
• Lessons from the High Seas
  Through gripping stories of survival, Neal highlights how calculated risks, preparation, and adaptability are crucial not only in sailing but also in life and business.

Key Takeaways:

• Embrace the Journey, Not Just the Destination
  Neal underscores the value of perseverance and finding purpose in every step of the journey, no matter how difficult.
• Focus on Needs Over Wants
  Success is often about identifying and fulfilling fundamental needs rather than being distracted by superficial desires.
• Mindset is Everything
  Neal’s experiences demonstrate the importance of maintaining a positive and determined mindset, even in the most challenging situations.

CONNECT WITH NEAL PETERSEN:

Website: https://nealpetersen.com/
LinkedIn: https://www.linkedin.com/in/nealpetersen/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Jeremy Ryan Slate, founder of Command Your Brand and host of the "Create Your Own Life" podcast, joins the show to share insights on leveraging podcasting as a powerful PR and business tool. From building authentic connections to maximizing exposure, Jeremy provides a masterclass on how podcasting can elevate your brand and business.

About Jeremy Ryan Slate:

Jeremy Ryan Slate is an entrepreneur, podcast host, and founder of Command Your Brand, a PR firm specializing in getting entrepreneurs and leaders featured on top podcasts. Known for his expertise in podcasting and branding, Jeremy has helped clients grow their influence and achieve their business goals by leveraging the power of the podcast medium.

In this episode, Thomas and Jeremy discuss:

• Podcasting as a PR Strategy
  Jeremy explains why podcasting is more than just a content platform—it’s a strategic tool for networking, positioning, and building long-term credibility.
• The Importance of Niche and Timing
  Jeremy highlights the value of targeting the right niche podcasts at the right stage of your business journey. He emphasizes the importance of aligning podcast appearances with your brand’s growth strategy.
• Maximizing Podcast Appearances
  From pre-interview preparation to post-interview promotion, Jeremy shares actionable tips for making the most of every podcast opportunity and building relationships with hosts and audiences alike.

Key Takeaways:

• Understand Your Audience
  Effective podcasting starts with knowing who you’re speaking to and delivering content that resonates with their needs and interests.
• Be Authentic and Valuable
  Jeremy stresses the importance of showing up as your authentic self and providing actionable value, rather than focusing solely on self-promotion.
• Promote Your Appearances
  Maximizing the impact of a podcast appearance requires consistent and creative promotion, including repurposing content into reels, shorts, and other formats to reach a wider audience.

CONNECT WITH JEREMY RYAN SLATE:

Website: https://commandyourbrand.com/ https://www.jeremyryanslate.com/
LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/
X (Twitter): https://twitter.com/JeremyRyanSlate
Facebook: https://www.facebook.com/Jeremyryanslate/
Instagram: https://www.instagram.com/jeremyryanslate/  

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: 

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