How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?

In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.

Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.

In this episode, we cover:

• Why constantly testing new marketing strategies is crucial for success
• How to identify if a tech tool is providing tangible value or just increasing costs
• The risks of over-relying on B2B strategies like account-based marketing
• The importance of human connections in the sales cycle
• How AI can drive real value in marketing when implemented correctly

If you’re ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Alyssa:

• LinkedIn: https://www.linkedin.com/in/alyssa-higgins-76400351/ 
• Company website: https://cipherhealth.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/KdrS7OvHEiw

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/