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Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist
By Sherri Brodie | Hairstylist, Business CoachBusinessEntrepreneurshipEducationArtsSelf-ImprovementFashion & Beauty
Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist episodes
- 43| Financial Freedom Behind the Chair Isn't a Fantasy: My Real Numbers After 40 Years
Do you ever wonder what your numbers would actually look like if you stopped guessing and started really knowing your business?
Have you ever quietly wished you could scale back your schedule… without your income falling apart?
Do you keep your personal and business money so tangled together that you couldn't tell someone your real numbers if you tried?
In this episode of Cutting Through It, I'm getting personal about my own numbers after 40 years behind the chair, including the schedule I run today and what it actually took to get here.
Because the truth is…for a long time, I had no real idea what I was actually making.
In this episode, I'm walking you through the story behind my numbers, the early years of breaking even, the burnout that followed, and the shift that changed everything about how I run my business today.
In This Episode, You'll Learn:
- Why “two days a week” almost sounds like a fantasy — and what it actually took to get there
- The real reason I had no idea what I was making for years
- What finally forced me to get honest about my numbers
- The one money habit I wish I'd started years earlier
- Why breaking my numbers apart changed how I saw my entire business
- What gave me permission to finally scale back my schedule
If you're ready to stop guessing about your business and start building a schedule and income that actually works for your life, I'd love for you to join me inside my free workshop:
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.22 min - 42| The Client Retention Secret No One Talks About
If a client has ever told you, "I love the way you style my hair, I just could never do this at home"…
That's not a compliment. It's a red flag. And it might be quietly costing you your best clients.
This episode is for you if you've ever had a client who loved their cut in the chair, went quiet for a few weeks, and then just... stopped booking. You never got a complaint. You never got a reason. They just disappeared.
👉 It's not because they didn't love your work. 👉 It's not because they found someone cheaper. 👉 It's because of something that happens the second they walk out your door — and most stylists never think to fix it.
What You'll Learn in This Episode
1️⃣ The "Compliment" That's Actually a Retention Red Flag
I break down why "I love it, I just can't do it myself" is one of the clearest warning signs in the industry, and why the real test of a great haircut isn't how it looks walking out of your salon.
2️⃣ How to Become a "Beauty Detective" With Every Client
I walk you through the method I use to find out exactly what's really happening with a client's hair at home, from their tools to their products to their day-to-day life, so you know precisely what to teach them and how.
3️⃣ The Simple Follow-Up Habit Most Stylists Skip
I share the one thing I do after the appointment that's quietly been one of the biggest reasons I've built a long-term, loyal clientele, and why it works even better than you'd expect.
A Mindset Shift to Take with You
Client retention isn't just about the cut. It's about what happens after your client leaves your chair, and whether they can succeed with their hair on their own.
I also talk about my free workshop, where I share the three things that made the single biggest difference when I rebuilt my business in six months, going from an empty chair to a fully booked chair.
If you want that breakdown, grab your spot below.
Xo, Sherri ✂️
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.21 min - 41| Before You Say Yes to That Client: 3 Consultation Red Flags Every Hairstylist Should Know
If you enjoyed this episode, here are a few more conversations I think you'll love:
🎧 #3- The Power of a Consultation-How to Turn First Time Clients into Lifelong Clients
🎧 #16- Client Consultation: The Step-by-Step Plan to help Keep Clients Coming back
🎧 #27-Hair Consultation Tips: How to Guide Your Client to the Right Style Even When They Want Something else
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.17 min - 40| The Three Lies Hair Stylists Tell Themselves and How to Stop believing Them
Have you ever caught yourself thinking...
"I'm not good enough."
"Everyone else is doing better than me."
"Maybe I made the wrong decision."
If so, you're not alone.
As hairstylists, the hardest conversations we often have aren't with our clients. They're the conversations we have with ourselves.
In this episode, I'm sharing three of the biggest lies I see hairstylists tell themselves and, more importantly, how to replace them with thoughts that build confidence instead of tearing it down.
We'll talk about why learning your craft feels uncomfortable, how comparison steals your confidence, and what to do when you start questioning whether you're really cut out for this career.
If you've been feeling discouraged, overwhelmed, or stuck, this episode is here to remind you that your current circumstances don't define your future.
In this episode, you'll learn:• Why feeling uncomfortable doesn't mean you're failing
• How to stop comparing yourself to other hairstylists
• Why your mindset matters just as much as your technical skills
• Practical ways to change your self talk and build confidence
• How to stop questioning yourself and start creating a plan for success
If you enjoyed this episode, here are a few more conversations I think you'll love:
#21-Why Hairstylist Think about Quitting and What Most Don't See Yet
#18- Emotionally Drained behind the Chair? How Hair Stylists Prevent Burnout and protect Their Energy
#8- Hairstylist Encouragement Remember Why You Started behind the Chair
If this episode encouraged you, I'd be so grateful if you'd subscribe, leave a review, and share it with another hairstylist who needs to hear this today.
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.22 min - 39| 3 Habits That Could Change Your Business in the Next 30 Days
What if growing your clientele faster isn't about finding a new marketing strategy, posting more on social media, or working longer hours?
What if it's about a few simple habits that most hairstylists overlook?
In this episode, I'm sharing three habits that helped me take ownership of my business, make better decisions behind the chair, and create more opportunities for growth throughout my career.
These aren't flashy strategies. They're simple actions that can help you build momentum, increase confidence, and start treating your chair like the business it truly is.
In this episode, you'll learn:
- Why knowing your numbers can completely change the way you make decisions in your business
- How to stop seeing gaps in your schedule as a problem and start seeing them as opportunities
- Why the way you show up each day impacts your confidence, consultations, client experience, and income
- How small habits practiced consistently can lead to big results over time
If you've been frustrated because your books aren't growing as fast as you'd like, this episode will help you shift from reacting to your business to leading it.
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.23 min - 38| Struggling to Build a Clientele? Do This First
If you're struggling to build a clientele, before you worry about social media, marketing, or getting more clients in your chair, there's one question I think you need to ask yourself first.
Where are you right now?
Not where you want to be.
Not where the stylist on Instagram is.
Not where your mentor is.
But where YOU are in your hairstylist journey
One of the biggest mistakes I see hairstylists make is trying to build a business based on where they wish they were instead of where they actually are. When we skip this step, it often leads to frustration, overwhelm, burnout, and chasing strategies that aren't right for the stage we're currently in.
In this episode, we're taking a step back and having an honest conversation about where you are in your career and what you should be focusing on next.
We'll talk about:
- The brand-new stylist who needs experience, confidence, and guidance.
- The stylist who has been behind the chair for a while but feels stuck and isn't seeing the growth they hoped for.
- The stylist who is rebuilding after a move, life change, or starting over in a new salon.
Because each of these stylists needs something different.
The advice that helps one stylist grow can keep another stylist stuck.
By the end of this episode, you'll have a better understanding of where you are in your journey, what you should be focusing on right now, and how to move forward with more clarity and confidence.
In This Episode You'll Learn:
- Why more marketing isn't always the answer
- The question every hairstylist should ask before trying to get more clients
- How to identify where you are in your hairstylist journey
- What brand new stylists should focus on first
- Why some stylists feel stuck even after years behind the chair
- How to approach rebuilding your clientele with intention
- Why different stages require different strategies
If you are wanting to get clear on what you need to be doing to start building a fully booked chair, I have created something for you. 👇I'd love to invite you to download my free Tutorial- 4 Easy Ways to Fill Your Chair Fast.
You can check it out here👉https://www.onpointhairbysherri.com/free-training
Here are some other episodes that will be super helpful for you as well:
🎧 Episode 1: How I Rebuilt My Clientele
🎧 Episode 33: Lessons Learned from Rebuilding My Business
24 min - 37| The 3 Things I'd Focus on First If I Had to Rebuild My Chair
When hairstylists first get licensed, it's easy to believe that success comes from working harder, posting more, or trying to do what the successful stylists around us are doing.
The problem?Most of us are trying to build a business without understanding where we are on the journey.In this episode, I'm sharing what I would do differently if I had to rebuild my clientele from scratch today.I also share a personal story from early in my career when I landed a job at a high-end salon that I thought was my dream opportunity. Instead, I quickly realized I wasn't prepared for the environment, the expectations, or some of the services I was being asked to perform.It was a humbling experience.But it taught me one of the most valuable lessons of my career:Every successful hairstylist goes through stages of growth, and trying to skip those stages often leads to frustration, burnout, and self-doubt.In this episode, you'll learn:- The dangers of comparing yourself to stylists who are further along in their journey
- Why so many hairstylists struggle in the first few years behind the chair
- The story of the highlight client that taught me a lesson I'll never forget
- The three things I would focus on first if I had to rebuild my clientele today
- Why clarity is more important than hustle when it comes to building a loyal clientele
Most importantly, I want you to walk away understanding that where you and what focus on.
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.22 min - 36| Why Some Clients Know You're Their Hair Stylist Before They Ever Meet You
Why Some Clients Know You're Their Stylist Before They Ever Meet You
Episode Description:Have you ever had a client tell you, "I knew you were my stylist before I ever met you?"That's exactly what happened to me this week.A client shared that she had watched my videos before ever booking an appointment and knew I was the right fit for her. It reminded me of an important lesson that every hairstylist needs to hear.Building a loyal clientele isn't about trying to attract everyone.It's about attracting the right people.In this episode, I'm sharing the story behind that conversation, what I learned when I rebuilt my business after moving to a new state, and why clarity matters more than chasing social media trends.You'll discover:• Why the right clients often decide to book before they ever sit in your chair• The mistake many hairstylists make when trying to grow their clientele• Why knowing who you want to work with changes everything• How teaching and serving builds trust faster than selling• The connection between clarity, confidence, and consistent clientsIf you've ever felt like you're working hard but still struggling to attract the clients you truly enjoy working with, this episode is for you.FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.17 min - 35| Why You're Not Fully Booked Yet (and It's Probably Not What You Think)
If you've ever looked around and wondered why some hairstylists seem to have clients waiting to get into their chair while you're still trying to fill your books, this episode is for you.
After more than 40 years behind the chair and rebuilding my business multiple times, I've learned that being fully booked isn't always about being the most talented stylist in the room.
In this episode, I'm sharing three things that fully booked hairstylists understand that often get overlooked.
We'll talk about why building a loyal clientele takes longer than most people expect, why your client experience matters just as much as your technical skills, and why learning to think like the CEO of your chair can change everything.
If you're feeling frustrated because your books aren't growing as quickly as you'd hoped, I think this episode will give you a different way to look at it.
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.20 min - 34| The Simple Shift That Turns First Time Clients into Loyal Clients
What if the secret to building loyal clients isn't having better haircutting skills...
but building a stronger connection?
In this episode of Cutting Through It, I'm sharing a recent story about a client who was incredibly quiet and difficult to connect with at first. By the end of her appointment, not only did she rebook her next three visits, but she also booked additional services.
So what changed?
It wasn't the haircut.
It was the connection.
In this episode, I'll share three simple communication tips that can help your clients feel seen, heard, and valued. Because that's often what turns a first-time guest into a loyal client.
We'll also talk about why communication can feel challenging for many hairstylists, especially if you're naturally introverted, and how a few small shifts can completely change the experience your clients have in your chair.
Need help starting conversations with clients?
I've created a free guide called 25 Conversation Starters for Hairstylists to help you feel more confident connecting with clients and building stronger relationships behind the chair.
Download it for free at:
www.onpointhairbysherri.com
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.24 min
About Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist
From the publisher's feed
Are you a hairstylist who's doing everything right... but your chair still isn't full?
Struggling to get clients, keep them coming back, or make consistent money behind the chair?
Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else.
“If that’s you, you’re not alone and I want to help you understand what’s really going on.
I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career.
New episodes weekly.