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Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist
By Sherri Brodie | Hairstylist, Business CoachBusinessEntrepreneurshipEducationArtsSelf-ImprovementFashion & Beauty
Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist episodes
- 34| The Simple Shift That Turns First Time Clients into Loyal Clients
What if the secret to building loyal clients isn't having better haircutting skills...
but building a stronger connection?
In this episode of Cutting Through It, I'm sharing a recent story about a client who was incredibly quiet and difficult to connect with at first. By the end of her appointment, not only did she rebook her next three visits, but she also booked additional services.
So what changed?
It wasn't the haircut.
It was the connection.
In this episode, I'll share three simple communication tips that can help your clients feel seen, heard, and valued. Because that's often what turns a first-time guest into a loyal client.
We'll also talk about why communication can feel challenging for many hairstylists, especially if you're naturally introverted, and how a few small shifts can completely change the experience your clients have in your chair.
Need help starting conversations with clients?
I've created a free guide called 25 Conversation Starters for Hairstylists to help you feel more confident connecting with clients and building stronger relationships behind the chair.
Download it for free at:
www.onpointhairbysherri.com
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.24 min - 33| How I Rebuilt My Business Behind the Chair Multiple Times
Have you ever wondered if you could rebuild your clientele if life forced you to start over?
In this episode of Cutting Through It, I’m sharing the personal story of rebuilding my business behind the chair multiple times throughout my career — including relocating, starting over in a new city, and rebuilding my clientele from scratch after major life changes.
But what surprised me most…
I wasn’t actually afraid of rebuilding my business.
Because by that point in my career, I understood something most hairstylists were never taught:
how to build a business behind the chair instead of constantly chasing clients.
In This Episode, You’ll Learn:
- How I rebuilt my clientele after starting over
• The mindset shift that helped me stop being afraid of rebuilding• The systems I immediately put into place to grow my business quickly• How consultations, retention, referrals, and consistency helped me create loyal clients• Why building relationships behind the chair matters more than constantly chasing new clientsFREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.17 min - How I rebuilt my clientele after starting over
- 32| Stop Chasing New Clients: The Retention Shift That Fills Your Chair Instead
Do you constantly feel stressed about your schedule behind the chair?
Are you always trying to figure out where your next client is coming from… worrying about gaps in your books… posting nonstop on social media… and still feeling anxious about inconsistent income?
In this episode of Cutting Through It, I’m talking about one of the biggest mindset shifts hairstylists need to make if they want to stop constantly chasing clients and start building a more stable, sustainable business behind the chair.
Because the truth is…
most hairstylists don’t actually have a client problem.
They have a systems problem.
In this episode, I’m walking you through the difference between constantly reacting to your business versus building systems that create loyal clients, stronger retention, more referrals, and predictable income behind the chair.
In This Episode, You’ll Learn:
- Why so many hairstylists feel anxious about their schedule
• The difference between chasing clients and building a business• How strong client retention creates more consistent income• Why the client journey matters more than most stylists realize• The systems that help clients rebook, refer, and return consistently• How to stop operating in panic mode behind the chair• Why successful hairstylists think differently about businessFREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.19 min - Why so many hairstylists feel anxious about their schedule
- 31| The Fastest Way Hairstylists Lose Loyal Clients Without Realizing It
Most hairstylists think clients leave because of bad haircuts.
But honestly?
That’s usually not the real reason.
In this short bonus episode of Cutting Through It, I’m sharing three of the biggest things that quietly push clients away — even when you’re talented behind the chair.
Because clients don’t just remember the hair…
they remember how you made them feel.
If you’ve ever struggled with clients not rebooking, disappearing after appointments, or feeling like you’re constantly trying to rebuild your books…this episode is for you.
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.11 min - 30| The Truth About Going Independent What Nobody Tells Hair Stylists
Thinking about going independent behind the chair… or already there and realizing it feels much harder than you expected?
In this episode of Cutting Through It, I’m sharing the honest truth about what many hairstylists experience after going independent... the emotional stress, inconsistent income, pressure, isolation, and business responsibilities that nobody really prepares you for.
Because the truth is…
👉 being talented behind the chair does not automatically build a successful business.
In this episode, I’m talking about the biggest misconceptions hairstylists have about going independent, the emotional toll it can take when your books feel inconsistent, and the business systems most stylists were never taught.
I also share why so many hairstylists struggle after making the jump to independence ,not because they aren’t talented, but because nobody showed them how to truly build a business behind the chair.
In This Episode, You’ll Learn:
Why talent alone doesn’t guarantee success behind the chair
• The emotional reality of being an independent hairstylist• The business skills most hairstylists were never taught• How systems create more consistency and stability behind the chair• The mindset shifts that help independent hairstylists succeed long-termFREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.19 min - 29| 3 Ways to Regain Confidence When You Panic Behind the Chair
Ever had a moment behind the chair where panic started setting in?
Maybe you forgot something…
got overwhelmed during a service…or suddenly felt unsure of yourself while your client was sitting right in front of you.Every hairstylist has been there.
In this short bonus episode of Cutting Through It, Sherri shares how an unexpected real-life moment reminded her of what panic can feel like behind the chair and the 3 simple things hairstylists can do to calm themselves down, regain confidence, and keep clients feeling confident too.
In This Episode, You’ll Learn:
What to do when panic starts taking over behind the chair:
• How to calm yourself down in stressful moments• Why slowing down helps you regain confidence• How to avoid transferring panic to your client• Why confidence is often built through uncomfortable momentsThis Episode Is for You If:
✔ You struggle with confidence behind the chair
✔ You get anxious during consultations or services✔ You’ve ever felt overwhelmed while doing hair✔ You want to appear calmer and more confident with clients✔ You’re a newer hairstylist still building confidenceFREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.10 min - 28| What to Expect Your First Few Years as a Hairstylist Real Talk and Honest AdviceFeeling discouraged as a new hairstylist?
If you’re in your first few years behind the chair and wondering why it’s not happening as fast as you thought it would…
👉 you are not alone.
In this episode of Cutting Through It, Sherri shares real, honest insight into what it actually takes to build a successful career as a hairstylist, so you don’t quit in the middle of the process.
What You’ll Learn in This Episode• What to realistically expect in your first few years as a hairstylist
• Why building confidence and clientele takes time• The importance of strong foundations early in your career• How working more in the beginning can accelerate your growth• Why learning from experienced stylists matters• How to handle mistakes and redo's without losing confidence• The mindset shift that helps you stay in the industry long-termThe Truth About Starting OutBuilding a successful career as a hairstylist doesn’t happen overnight.
It takes:
✔ time✔ humility✔ practice✔ sacrifice✔ and a willingness to grow👉 The stylists who succeed aren’t the ones who have it all figured out early…
they’re the ones who stay committed through the hard part.This Episode Is for You If:✔ You’re a new hairstylist trying to build your clientele
✔ You feel behind or unsure of yourself✔ You’re struggling with confidence behind the chair✔ You’ve thought about quitting but don’t want to✔ You want real, honest guidance from someone who’s been thereFREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.27 min - 27 | Hair Consultation Tips: How to Guide Your Client to the Right Style Even When They Want Something ElseNot sure what to do when a client shows you a photo?
Every hairstylist has been there…
A client sits in your chair, shows you an inspiration photo, and you’re thinking:
👉 “Will this actually work for them?”
But you don’t want to second-guess yourself…
and you definitely don’t want to lead them in the wrong direction.What You’ll Learn in This EpisodeIn this episode of Cutting Through It, Sherri breaks down how to confidently handle that moment — so you can stop guessing and start guiding your clients like a professional.
You’ll learn how to:
• Look at a hair photo and quickly assess if it will work
• Understand what a haircut actually requires (not just how it looks)• Evaluate your client’s hair type, density, and head shape• Ask better consultation questions to avoid mistakes• Communicate with confidence, even when a style isn’t the right fit• Guide your client into a look that works for themWhy This MattersWhen you don’t take the time to properly assess a photo and your client, it can lead to:
❌ Haircuts that don’t match expectations
❌ Loss of client trust❌ Clients not returningBut when you know how to read both the photo and the client…
👉 you build trust
👉 you feel more confident👉 and your clients start seeing you as the professionalThis Episode Is for You If:✔ You feel unsure when clients show you inspiration photos
✔ You want to build more confidence behind the chair✔ You struggle with knowing what will actually work for your client✔ You want to improve your consultations and communication✔ You’re ready to stop guessing and start leadingFREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.26 min - 26 | How to Build a Clientele That Stays (Even When Other Stylists Are Slow)Feeling like your books are slow as a hairstylist?
If you’ve been noticing fewer appointments, gaps in your schedule, or wondering if the economy is the reason your clientele isn’t growing…
You’re not alone.
But here’s the truth most hairstylists aren’t talking about:
It’s not just the economy.
In this episode of Cutting Through It, I’m sharing a different perspective on why some hairstylists continue to stay fully booked — even when others are struggling with slow books.
What This Episode Is Really AboutThis isn’t about working harder or waiting for more clients to find you.
It’s about how you’re showing up behind the chair — and how that directly impacts:
• Your ability to build a loyal clientele
• Your client retention and rebooking• Your confidence as a hairstylist• Your long-term income behind the chairBecause today’s clients are more intentional than ever about where they spend their money…
And they’re choosing hairstylists who make them feel seen, understood, and guided.
What You’ll Hear in This Episode• Why blaming the economy can keep hairstylists stuck
• What today’s salon clients are actually looking for• The difference between stylists who stay busy and those who struggle• How to build a loyal clientele that continues to grow• The mindset shift that helps you attract and retain clients• What it really means to “show up” behind the chairWhy This Matters for Your Hairstylist CareerIf you want to:
✔ get more clients in your chair
✔ increase your hairstylist income✔ improve your client experience✔ build long-term client loyalty✔ feel more confident behind the chairThis episode will help you start looking at your business differently.
Because building a successful salon career isn’t about luck…
it’s about intention, awareness, and how you lead your clients.
FREE RESOURCES
Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.https://www.onpointhairbysherri.com/free-trainingVisit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comJoin My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.https://www.facebook.com/groups/2749808815367908/Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.26 min - 25 | 3 Ways Hair Stylists Can Start Making More Income Without Adding More Clients
If you’ve ever felt like you need more clients to make more money…
I want to challenge that.
Because what if the answer isn’t more clients…
it’s what you’re doing with the ones already in your chair?
In this episode, I’m sharing 3 simple shifts that can help you start making more money behind the chair — without working more hours and without adding more clients.
These are things I’ve personally learned (sometimes the hard way) that made a real difference in my income.
And chances are…
you may already be missing at least one of them.
We’re talking about:
- Where most stylists are unintentionally leaving money on the table
• The mindset shift that changes how you approach your income• Small changes that can create immediate impact behind the chairAnd one of these might surprise you…
You don’t always need to do more…
You need to become more aware of what’s already right in front of you.
Because building income behind the chair isn’t about being busier…
it’s about being more intentional.
If you’ve ever felt like you need more clients to make more money…
I want to challenge that.
Because what if the answer isn’t more clients…
it’s what you’re doing with the ones already in your chair?
In this episode, I’m sharing 3 simple shifts that can help you start making more money behind the chair — without working more hours and without adding more clients.
These are things I’ve personally learned (sometimes the hard way) that made a real difference in my income.
And chances are…
you may already be missing at least one of them.
We’re talking about:
- Where most stylists are unintentionally leaving money on the table
• The mindset shift that changes how you approach your income• Small changes that can create immediate impact behind the chairAnd one of these might surprise you…
You don’t always need to do more…
You need to become more aware of what’s already right in front of you.
Because building income behind the chair isn’t about being busier…
it’s about being more intentional.
Want more help growing your business behind the chair?
Visit my Links & Resources page to grab my FREE tutorial, Four Ways to Get Clients in Your Chair Fast, join the FREE On Point Pro community, and explore more resources created to help you grow behind the chair and beyond.onpointhairbysherri.com/links
Visit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.https://www.onpointhairbysherri.comFollow Me
YouTube, Instagram, and Facebook: @onpointhairbysherriEnjoying the Podcast?
If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you.Email Me
I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email.26 min - Where most stylists are unintentionally leaving money on the table
About Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist
From the publisher's feed
Are you a hairstylist who's doing everything right... but your chair still isn't full?
Struggling to get clients, keep them coming back, or make consistent money behind the chair?
Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else.
“If that’s you, you’re not alone and I want to help you understand what’s really going on.
I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career.
New episodes weekly.