While content marketing is an extremely effective tool, nothing will replace the value of a well-executed media interview. In this episode, we discuss identifying your spokesperson, preparing them with key messages, and insights to help you make the next out of your media interview. 

Candace Rotolo
Media Relations Consultant
Point of View Communications & C2 Communications LLC

Storyteller and strategist, Candace Rotolo is founder and principal of Point of View Communications where she specializes in media relations, training and public relations. Candace consistently secures media coverage for her clients, successfully placing clients in local, regional and national outlets. 

A former award-winning journalist who spent nearly two decades as a TV news reporter/anchor, magazine editor and freelance writer, Candace offers clients her unique perspective on what businesses need to get their message noticed in today’s competitive media landscape. 

To learn more, visit:

http://www.c2-com.com

Listen to more episodes on Mission Matters:

http://missionmatters.com/author/Cyndee-Woolley/

In this episode we'll introduce you to the author of The Joy of Accounting, Peter Frampton, who is on a mission to engage more entrepreneurs in a conversation of abundance. By simplifying the jargon and exploring the context of a balance sheet, Peter is empowering leaders to make better business decisions. 

Peter Frampton, CEO, Wealthvox
www.wealthvox.com 
https://www.linkedin.com/in/peterframpton 

Peter Frampton is the CEO of Wealthvox. The company delivers financial education that results in better decisions, more effective collaboration and wealth building. Wealthvox supplies learning managers, teachers, and lecturers with innovative tools to make their jobs easier and more impactful. 

The company pioneered a groundbreaking way of explaining how accounting works, called the Color Accounting Learning System. The method uses a concept map - the BaSIS Board - that combines the balance sheet and income statement into a holistic view of the business. The system is described in the best-selling book The Joy of Accounting.

Peter Frampton is on the adjunct faculty of American University in Washington DC.

To learn more, visit:

http://www.c2-com.com

Listen to more episodes on Mission Matters:

http://missionmatters.com/author/Cyndee-Woolley/

Are you interested in transformational leadership? Listen to this podcast to explore a new definition of integrity and how it is a causal link to high performance. When seen through an expanded lens, integrity becomes a key driver of performance, enabling leaders to achieve results with clarity and accountability. When you operate with full integrity, your words, actions, and commitments align, creating trust, empowering teams, and ultimately leading to sustainable success. 

Visit www.leadersteam.com to learn more about Becoming a Transformational Leader

Kelly Townsend
Principal, Leaders Team
https://www.linkedin.com/in/kellyltownsend 

Kelly has spent 25+ years in the business world, honing her skills in Sales and Business Development, Leadership development, and Team Alignment. In addition to that, she has 20 years of coaching and training in ontology (the study of being). She has a passionate commitment to the success and empowerment of her clients. Kelly's team guides corporations in creating vital, flourishing environments and an organization design where collaboration and teamwork naturally occur.

As a partner to her clients, Kelly specializes in bringing a powerful listening to what is needed to take performance to the next level. She is an expert in leadership development, team building, and management effectiveness. She keeps her eye on producing extraordinary results for Businesses, Senior Executives, Executive teams and Organizations.

For the past 20 years, Kelly has enthusiastically led seminars and workshops for thousands of people with topics of organizational transformation, leadership development, executive reinvention, integrity, team alignment, and communication. She currently also serves as a keynote speaker for a variety of conferences.

Specialties: Organizational Transformation, Leadership Development, Team Building, Business Coaching, Ontology, Business Development, Executive Coaching, Mission Control Productivity, Mission Control Licensed Partner, leads Reinventing the Future, and Being a Leader and the Effective Exercise of Leadership Program.

To learn more, visit:

http://www.c2-com.com

Listen to more episodes on Mission Matters:

http://missionmatters.com/author/Cyndee-Woolley/

Whether you are looking for a way to engage more customers or you are building support for a vote of approval, it is critical that your message connects with your key constituents. Through her 25-year career in marketing and public relations, Cyndee Woolley has been known for “Cutting through the Clutter” to get to the heart and soul of an issue. She is an expert in pinpointing the right audience to achieve results and developing a compelling, strategic communications plan to get there. 

In this episode, you’ll hear from Cyndee Woolley about her proudest accomplishments and her hope of helping leaders become better communicators. At the end of the day, it is more than marketing, it is about building community.  

Connect with Cyndee Woolley at https://www.linkedin.com/in/cyndeewoolley 
Learn more about C2 Communications at http://www.c2-com.com

About the Host:

Cyndee Woolley, MBA, APR
President and Founder of C2 Communications
Cyndee Woolley has more than 25 years of experience in public relations, marketing and communications. In 2009, she launched C2 Communications to provide strategic business solutions to clients. As a communications professional, Ms. Woolley is a fierce advocate for her clients' best interests, connecting them to key stakeholders that have a profound impact on their goals. She has been an influencer in her industry, serving leadership roles through the Public Relations Society of America as well as community-based organizations. During the pandemic, Ms. Woolley took the opportunity to expand the geographic imprint of her market, working closely with clients in the Caribbean, Australia, United Kingdom and Canada to achieve their goals. Throughout her career, Ms. Woolley has served clients that are shaping their community as thought leaders, law makers, and environmental stewards.  

To learn more, visit:

http://www.c2-com.com

Listen to more episodes on Mission Matters:

http://missionmatters.com/author/Cyndee-Woolley/