Cutting Through the Clutter

Matt Poland, Head Coach and Sporting Director, FC Naples, Matt Poland is the Head Coach and Sporting Director of FC Naples, bringing years of experience in leadership, strategy, and player development.

Get ready for an in-depth conversation with Matt Poland, the Head Coach and Sporting Director of FC Naples! 

In this episode, we dive into what it takes to build a winning team – not just on the field, but in life. Coach Poland shares his insights on motivation and why passion and hunger are non-negotiables for success. From growing up with his dad as his coach to navigating the pressures of launching a new season, he breaks down the lessons he’s learned along the way. 

We also tackle what is really takes to develop a team that thrives under pressure. Whether you’re an aspiring coach, an athlete, or just a fan of the game, this is an episode you don’t want to miss! 

Links & Resources 
Matt’s YouTube: youtube.com/watch?v=g6mkaJ69eG0 
Matt’s LinkedIn: linkedin.com/in/matthew-poland-9a7749172  
Success is a Choice by Rick Pitino 
Matt’s Website: https://www.coachpoland.com/  

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

In this episode, we talk with Edgar Castro Tello, Recycling Coordinator for the City of Tampa, who is passionate about making sustainability accessible to everyone. 

Join us as we explore Edgar’s journey in environmental advocacy, creative recycling education, and the impact of digital communication on sustainability efforts. 

Whether you’re passionate about environmentalism, looking for fun recycling tips, or curious about how cities adapt to changing social media policies, this episode is packed with insights to inspire action.  

Tune in to hear how Edgar is making recycling fun, accessible, and impactful – one peanut butter jar at a time.  

Links and Resources: 

Connect with Edgar on LinkedIn: https://www.linkedin.com/in/edgarcastrotello/  

Check out the City of Tampa’s Recycling Website: https://www.tampa.gov/solid-waste/programs/recycling-and-waste-reduction  

Check out the City of Tampa’s Instagram: https://www.instagram.com/cityoftampa/  

Edgar Castro Tello
Recycling Coordinator 
City of Tampa
Edgar plays a key role in planning and executing Tampa’s recycling programs, developing outreach initiatives to promote waste reduction, and ensuring residents have the tools and knowledge to recycle correctly. 

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

In this episode, we talk with Emma Longwell, a Media Production and Management student at the University of Central Florida.  
 
Working as a Student Assistant at UCF’s Tutoring Center, a Podcast Production Coordinator for C2Communications, and a Reporter Intern Correspondent for the Apopka Voice, Emma has a busy schedule alongside classes. Despite her busy schedule, her passion is what motivates her to take advantage of every opportunity she is given.

Emma gives insight into what classes she is currently taking and the work she is doing in them.

Whether you’re a fellow student struggling with deadlines, a professional managing a packed schedule, or just someone who is interested in learning more about the media production world, this episode will leave you feeling confident and encouraged. 

Tune in to hear how Emma is paving her way into the Media Production and Management world, through projects, time management, organization, and research. 

Links and Resources: 

Check out some of Emma’s projects: https://www.youtube.com/@emmalongwell 
 
Connect on LinkedIn: https://www.linkedin.com/in/emmalongwell/ 

Check out Emma’s website to stay up to date on her current projects/accomplishments: https://em230533.wixsite.com/emmalongwell 

Emma Longwell
Media Production and Management Student at the University of Central Florida
Graduating in May 2025

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

In this episode, we talk with Andrés Bohórquez, an entrepreneur, advocate, and author who has built a career where advocacy and art intersect.  

Whether you’re an aspiring entrepreneur or changemaker, or just curious regarding about making a difference, this episode will leave you feeling inspired.  

Tune in to hear how Andrés is promoting and educating people regarding sustainability through storytelling, marketing, and community-driven initiatives! 

Links and Resources: 
Learn more about Andrés: https://www.andresbohorquez.com
Check out Green Mo.: https://www.greenmo.space/  
Get Go Zero to Be a Hero: https://www.andresbohorquez.com/store  

Andrés Bohórquez 
Marketing Strategist, UX Designer, Author 
Founder of Green Mo. 
https://www.andresbohorquez.com  
https://www.Linkedin.com/in/andres-bohorquez 

Born in Bogotá, Colombia, and a New Yorker since age 10, Andres Alejandro Bohórquez has crafted a unique path where art meets advocacy.

A graduate of The CUNY Baccalaureate for Unique and Interdisciplinary Studies program in New York, Andres earned his Bachelor of Science with Honors in Sound Design for the Moving Image, a discipline that finely tuned his creative and auditory skills.

Andres's career, marked by a diversity of experiences from directing television shows to videography in the performing arts, has been a testament to his versatility and dedication. His roles in the service industry, notable for managerial excellence and customer service, have further shaped his professional journey.

The turning point came with Green Mo., Andres's brainchild born from a deep-seated desire to use marketing as a tool for environmental education. Inspired by a panel discussion at Rockefeller University, Green Mo. reflects Andres's commitment to sustainability, channeling profits to support environmental causes and tree-planting initiatives.

"Go Zero to Be a Hero," Andres's foray into children's literature, is another feather in his cap. This book, stemming from his artistic background, is an endeavor to inculcate environmental consciousness in young minds, inspiring families to contribute positively to our planet.

In a world that often prioritizes individual achievement, Andres stands out for his collective focus. He believes in evolving together, fostering connections, and continuously striving for personal and professional betterment. With a work ethic that aims to exceed expectations, Andres is not just about meeting goals; he's about setting new standards in creative sustainability.

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

While content marketing is an extremely effective tool, nothing will replace the value of a well-executed media interview. In this episode, we discuss identifying your spokesperson, preparing them with key messages, and insights to help you make the next out of your media interview. 

Candace Rotolo
Media Relations Consultant
Point of View Communications & C2 Communications LLC

Storyteller and strategist, Candace Rotolo is founder and principal of Point of View Communications where she specializes in media relations, training and public relations. Candace consistently secures media coverage for her clients, successfully placing clients in local, regional and national outlets. 

A former award-winning journalist who spent nearly two decades as a TV news reporter/anchor, magazine editor and freelance writer, Candace offers clients her unique perspective on what businesses need to get their message noticed in today’s competitive media landscape. 

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

In this episode we'll introduce you to the author of The Joy of Accounting, Peter Frampton, who is on a mission to engage more entrepreneurs in a conversation of abundance. By simplifying the jargon and exploring the context of a balance sheet, Peter is empowering leaders to make better business decisions. 

Peter Frampton, CEO, Wealthvox
www.wealthvox.com 
https://www.linkedin.com/in/peterframpton 

Peter Frampton is the CEO of Wealthvox. The company delivers financial education that results in better decisions, more effective collaboration and wealth building. Wealthvox supplies learning managers, teachers, and lecturers with innovative tools to make their jobs easier and more impactful. 

The company pioneered a groundbreaking way of explaining how accounting works, called the Color Accounting Learning System. The method uses a concept map - the BaSIS Board - that combines the balance sheet and income statement into a holistic view of the business. The system is described in the best-selling book The Joy of Accounting.

Peter Frampton is on the adjunct faculty of American University in Washington DC.

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Are you interested in transformational leadership? Listen to this podcast to explore a new definition of integrity and how it is a causal link to high performance. When seen through an expanded lens, integrity becomes a key driver of performance, enabling leaders to achieve results with clarity and accountability. When you operate with full integrity, your words, actions, and commitments align, creating trust, empowering teams, and ultimately leading to sustainable success. 

Visit www.leadersteam.com to learn more about Becoming a Transformational Leader

Kelly Townsend
Principal, Leaders Team
https://www.linkedin.com/in/kellyltownsend 

Kelly has spent 25+ years in the business world, honing her skills in Sales and Business Development, Leadership development, and Team Alignment. In addition to that, she has 20 years of coaching and training in ontology (the study of being). She has a passionate commitment to the success and empowerment of her clients. Kelly's team guides corporations in creating vital, flourishing environments and an organization design where collaboration and teamwork naturally occur.

As a partner to her clients, Kelly specializes in bringing a powerful listening to what is needed to take performance to the next level. She is an expert in leadership development, team building, and management effectiveness. She keeps her eye on producing extraordinary results for Businesses, Senior Executives, Executive teams and Organizations.

For the past 20 years, Kelly has enthusiastically led seminars and workshops for thousands of people with topics of organizational transformation, leadership development, executive reinvention, integrity, team alignment, and communication. She currently also serves as a keynote speaker for a variety of conferences.

Specialties: Organizational Transformation, Leadership Development, Team Building, Business Coaching, Ontology, Business Development, Executive Coaching, Mission Control Productivity, Mission Control Licensed Partner, leads Reinventing the Future, and Being a Leader and the Effective Exercise of Leadership Program.

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Whether you are looking for a way to engage more customers or you are building support for a vote of approval, it is critical that your message connects with your key constituents. Through her 25-year career in marketing and public relations, Cyndee Woolley has been known for “Cutting through the Clutter” to get to the heart and soul of an issue. She is an expert in pinpointing the right audience to achieve results and developing a compelling, strategic communications plan to get there. 

In this episode, you’ll hear from Cyndee Woolley about her proudest accomplishments and her hope of helping leaders become better communicators. At the end of the day, it is more than marketing, it is about building community.  

Connect with Cyndee Woolley at https://www.linkedin.com/in/cyndeewoolley 
Learn more about C2 Communications at http://www.c2-com.com

About the Host:

Cyndee Woolley, MBA, APR
President and Founder of C2 Communications
Cyndee Woolley has more than 25 years of experience in public relations, marketing and communications. In 2009, she launched C2 Communications to provide strategic business solutions to clients. As a communications professional, Ms. Woolley is a fierce advocate for her clients' best interests, connecting them to key stakeholders that have a profound impact on their goals. She has been an influencer in her industry, serving leadership roles through the Public Relations Society of America as well as community-based organizations. During the pandemic, Ms. Woolley took the opportunity to expand the geographic imprint of her market, working closely with clients in the Caribbean, Australia, United Kingdom and Canada to achieve their goals. Throughout her career, Ms. Woolley has served clients that are shaping their community as thought leaders, law makers, and environmental stewards.  

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/