Cutting Through the Clutter

Today, get ready for an insider's look at the evolution of organizational communication with Shel Holtz.  

Shel brings more than 40 years of organizational communications experience to our conversation, currently serving as director of Internal Communications at Webcor, a California commercial general contractor. 

What makes Shel's perspective so valuable is his deep commitment to internal communications. He's been exploring and refining this specialty for decades - authoring books on the topic, blogging extensively about it, and featuring it prominently in his 17-plus-year-old podcast "For Immediate Release," which holds the distinction of being the first and longest-running communications-themed podcast. 

He is the author of several books including "Corporate Conversations" which has helped shape how organizations approach internal communications and "How to Do Everything with Podcasting." 

As co-founder of the FIR Podcast Network, he saw the potential of digital storytelling long before most of us even knew what a podcast was. After running his own communications consultancy for 21 years, working with Fortune 400 companies, and becoming an ABC-accredited business communicator, Shel understands what it takes to cut through the clutter and make messages that truly resonate. 

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Today I'm excited to welcome Erica Roberts, a true communication professional who operates in one of the most demanding environments imaginable. With over two decades of experience in emergency communications, Erica has worn every hat in the field—from frontline dispatcher handling life-or-death calls, to trainer developing the skills of future emergency communicators, to supervisor managing teams under incredible pressure.  

She currently co-hosts the LifeLine911 podcast, where she discusses the latest issues and stories in emergency response services with a specific focus on emergency communication. Erica is also involved with Ameri-prep training and webinars, sharing knowledge about operating effectively in emergency environments. Her passion for training and community outreach has made her a liaison for her department and a voice for the emergency communications community. If you've ever wondered what it takes to be the calm voice in someone's worst moment, Erica is here to share those leadership and communication insights with our business and community leader audience. 

When seconds matter and lives hang in the balance, how do you lead with clarity and calm? 

Join host Cyndee Woolley as she sits down with Erica Roberts, a 20+ year veteran of emergency communications and co-host of the Lifeline 911 podcast. In this powerful conversation, Erica reveals what it really takes to be the first voice in someone's worst moment—and the leadership lessons that apply far beyond the 911 call center. 

Discover the secrets of crisis leadership: From training operators to make split-second decisions under unimaginable pressure, to managing teams through trauma while maintaining mission-critical operations. Erica shares hard-won insights about building trust instantly, separating emotion from action when it matters most, and creating systems that protect both your people and your mission. 

Why every business leader needs to hear this: Whether you're facing a PR nightmare, managing a team through crisis, or simply want to build resilience in your organization, this episode delivers real-world strategies from someone who's literally seen it all. Learn why "it's not about you right now" might be the most important leadership principle you'll ever master. 

Plus: The hilarious story of how a teenager's creative approach to emergency contacts could revolutionize crisis preparedness, and why sometimes the best crisis communication strategy is opening your doors wider, not battening down the hatches. 

Ready to cut through the clutter in your own leadership journey? Tune in for authentic insights that could transform how you handle your next crisis. 

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

In this compelling episode of Cutting Through the Clutter, host Cyndee Woolley sits down with Erik Lavigne, founder of the podcast Two Cops One Donut (launched in 2021). With nearly two decades in law enforcement and a passion for bridging communication gaps, Erik shares why he believes genuine conversation trumps photo ops of cops petting puppies.  

In this eye-opening conversation, you'll discover: 
=> Why "copaganda" fails and how authentic storytelling builds real trust 
=> The three pillars of de-escalation: emotional intelligence, social skills, and training confidence 
=> How body cameras and real-time crime centers are changing emergency communication 
=> Breaking the echo chamber - why balanced dialogue matters more than hero worship 

From his work in law enforcement to his new multimedia venture "DTv (The Donut)," Lavigne demonstrates how authentic dialogue – not traditional PR tactics – can foster genuine understanding between law enforcement and communities. This isn't about taking sides; it's about education, perspective-sharing, and cutting through the noise to find real solutions. 

🔥 Standout Moments: Erik doesn't hold back as he critiques both sides of the police debate, explains why officers need more than academy training to handle physical confrontations, and reveals how his military background and jiu-jitsu expertise shaped his approach to community policing. 

Connect with Erik Lavigne on LinkedIn: https://www.linkedin.com/company/two-cops-one-donut/  

Check out Two Cops One Donut website: https://twocopsonedonut.com/  

"Two Cops One Donut" Podcast: Available on all major podcast platforms (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Pandora, and more!) 

Ready to cut through the communication clutter in your community? This conversation will challenge assumptions and inspire authentic engagement. 

Real Time Crime Center Sergeant Erik Lavigne
Founder of Two Cops One Donut

Erik Lavigne is a Real Time Crime Center Sergeant and founder of "Two Cops One Donut," a podcast bridging the communication divide between first responders and their communities. Erik champions authentic dialogue over traditional PR tactics, giving voice to both law enforcement and community perspectives to foster genuine understanding. 

Erik Lavigne brings nearly two decades of law enforcement experience, from Flint, Michigan to Texas patrol cars. Starting his career in 2006, he served four years of active duty in Air Force Security Forces and continues to serve with the 802 Security Forces Squadron. 

Currently a Real Time Crime Center Sergeant in the Dallas-Fort Worth area, Erik spent three years as a police academy instructor at one of the nation's largest departments. He holds a Criminal Justice bachelor's degree and dual master's in Criminology and Criminal Justice from Texas Christian University. 

As a Brazilian Jiu-Jitsu purple belt, Erik advocates that all officers achieve blue belt proficiency, reflecting his holistic approach to policing by preparing officers physically, mentally, and emotionally to serve their communities effectively. 

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Charmaine Klein, STEAM Chair, AAUW Greater Naples Branch 

In this episode of Cutting Through the Clutter, we’re joined by Charmaine Klein, the STEAM Chair for the Greater Naples Branch of AAUW, where she’s led the STEAM Girls Count program for over 28 years.  

Charmaine shares her insights on the importance of mentorship, how programs like STEAM Girls Count inspire young girls to pursue careers in STEAM, and the vital role community support plays in lifting women and girls to new heights. Tune in for an inspiring conversation on leadership, empowerment, and the power of encouragement. 

Links & Resources: 
Greater Naples AAUW Main Page: https://greaternaples-fl.aauw.net/ 
Greater Naples AAUW STEAM Page: https://greaternaples-fl.aauw.net/steam/ 
YouTube Videos of Local Professional Women and College Students used as part of the program: https://www.youtube.com/channel/UCXCGSDJqkqqxqsj9cCEyUCw 
CCPS Video they created last year: https://www.collierschools.com/Page/19723

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Kari Hodgson, Solid Waste Director, Collier County  

In this episode, we sit down with Kari Hodgson, a passionate leader in the solid waste industry, to discuss the importance of sustainability, recycling, and community service. 

Kari shares her journey from environmental science to a rewarding career in public service, offering valuable insights on the diverse career opportunities in solid waste management.

We dive into the growing role of technology in the industry, the need for the younger generation to get involved, and how we can all contribute to keeping our communities clean and beautiful.

If you're curious about a career in solid waste or want to learn how you can make a difference, this episode is for you!

Links & Resources:
Connect with Kari on LinkedIn: https://www.linkedin.com/in/eekariann/
Keep Collier Beautiful: https://www.keepcollierbeautiful.com/

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Chris Silvestri, SaaS Messaging Strategist and Conversion Copywriter, Conversion Alchemy 

In this episode of Cutting Through the Clutter, we’re joined by Chris Silvestri, the founder of Conversion Alchemy and a leading expert in B2B SaaS messaging and conversion copywriting. Chris has helped over 50 SaaS brands – like MOZ, ServiceCore, and ShortStack – refine their messaging, optimize user experiences, and achieve impressive increases in conversions.  

Chris shares insight into his process in figuring out who you are really talking to, how AI can synthesize customer behavior and feedback, how to categorize decision-making criteria and building trust through messaging, and much more.  

Tune in to Cutting Through the Clutter and get ready to optimize your messaging strategy for better engagement, conversions, and growth. Don’t forget to subscribe for more expert insights and actionable advice! 

Resources & Links: 
Connect with Chris on LinkedIn: Linkedin.com/in/christophersilvestri 
Check out Conversion Alchemy’s website: ConversionAlchemy.net/newsletter 
Check out GrowthMentor: https://www.growthmentor.com/  

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Heather Olson, Director of Online Teaching Learning at Florida Southwestern State College; Nathan Harper, Professor of Digital Arts, Creative Technology, and Fine Art; Lambertus Van Boekel, Professor in the Fine Arts Department

In this episode, we’re exploring the fascinating intersection of art, technology, and AI with three brilliant minds from Florida Southwestern State College: Heather Olson, Director of Online Teaching & Learning, who teaches Happiness in the Age of AI; Nathan Harper, Professor of Digital Arts and Creative Technologies, blending fine art with digital innovation; and Berry van Boekel, Fine Arts professor and artist whose work bridges visual art and cultural documentation.

Join us as we uncover how AI is shaping the creative landscape and what it means for the future of artistic expression. Tune in and cut through the clutter with us!

Links & Resources: 
Connect with Heather on LinkedIn: https://www.linkedin.com/in/drheather-olson/
Check out FSW's website: https://www.fsw.edu/
Check out Nathan's website: https://www.nathanharperart.com/?fbclid=PAZXh0bgNhZW0CMTEAAaYcemq3hAe5Nmbx87d6faOlGFVoJIe5JAWIaSdGZIrRI2YpYRwi5yYGXjY_aem_6Pl4iG-Toylc8i55HVbrHQ
Check out Berry's website: https://www.berryvanboekel.com/home-3

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Karla Hartley, President and Producing Artistic Director at Stageworks Theatre; Adjunct Instructor in the Department and Theatre of Dance at the University of Tampa 

From leading Stageworks Theatre to empowering local artists, Karla Hartley is redefining the impact of theatre on community and culture.  
As the President and Producing Artistic Director of Stageworks Theatre, she’s bringing powerful stories to the stage, creating educational programs for at-risk youth, and fostering local playwrights.  
In this episode, we’ll dive into: "When The Righteous Triumph" which focuses on the Woolworth sit-ins that took place in Tampa in 1960, Hartley's goal in producing the play, the need to educate the younger generation about lesser-known but historical events, and more. 
If you’re passionate about the arts, community engagement, or leadership in the nonprofit world, this is a conversation you don’t want to miss. Tune in now! 
Links and Resources: 
Karla’s LinkedIn: https://www.linkedin.com/in/karla-hartley-3107b014/ 
Stageworks Theatre: https://stageworkstheatre.org/  
When The Righteous Triumph: https://www.cltampa.com/arts/do-the-right-thing-revived-play-honors-65th-anniversary-of-tampas-woolworth-sit-in-19551377  

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

Treda Moon, Founder of Maven Bookkeeping Service LLC and Bookkeeper/Accountant, Maven Bookkeeping Service LLC, a business leader with over six years of experience at the intersection of creativity and analytics through Bookkeeping and Accounting.

In this episode, we talk with Treda Moon, founder of Maven Bookkeeping Service, who shares her journey from fashion design to bookkeeping and how creative thinking helps businesses thrive.

Join us as we discuss her backstory and her love for creativity through fashion design, how she got into bookkeeping and accounting, identifying weaknesses and her mindset on improving upon them, and much more. 

Whether you’re a small business owner, interested in accounting or bookkeeping, or curious about Treda’s insights and experience, this episode is one you will not want to miss.

Tune in to hear her plans for her clients this year and some of her unique insights and experiences.

Links and Resources:
Connect with Treda on LinkedIn: https://www.linkedin.com/in/treda-marie-moon-52aa1568/
Check out her website: https://www.mavenbookkeepingsvc.com/

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

In this episode, we sit down with Heerak Shah, an award-winning filmmaker and educator with a diverse background spanning Bollywood, independent films, and television. 

Known for his work on The Ice Man and the hit sitcom Metropark, Heerak shares his unique journey in filmmaking, offering insights into the creative process behind his most notable projects.  

We also explore his experiences teaching the next generation of filmmakers at the University of Central Florida, discussing how education and industry experience shape the future of storytelling.  

Whether you’re an aspiring filmmaker or a seasoned pro, this episode is packed with valuable lessons on navigating the world of film and television.  

Links & Resources 
Connect with Heerak on LinkedIn: https://www.linkedin.com/in/heerakshah/ 
The Ice Man: https://www.youtube.com/watch?v=Pk8VSekcKos  
Check out Heerak's YouTube: https://www.youtube.com/@heerakz86/videos  

Heerak Shah; Professor, Producer, Director, Editor; UCF & TV Asia; Over a decade of experience in the industry, has worked on everything from feature films and independent shots to popular TV shows and music videos, well known for his work on the award-winning short film The Ice Man, which gained recognition at nine film festivals and hit over a million views on YouTube and his versatility extends to Bollywood with the South Asian sitcom Metropark, he is also a faculty member at the University of Central Florida’s Nicholson School of Communication and Media, where he teaches film and TV production. 

To learn more, visit:
http://www.c2-com.com

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/