Cutting Through The Noise

In this episode Kassi asks Michelle about her background, experience as a new marketer, and how to run successful social media and search engine advertisements.

Michelle and Shawn discuss two types of unconventional PR: publicity stunts and customer appreciation.

Want to learn more about unconventional PR? Be sure to check out our video (https://youtu.be/Fa3-cTsdNpM) and blog article (https://www.pintlergroup.com/blog/five-unconventional-pr-campaigns-and-why-they-worked/) on this topic.

This episode covers the Amazon press release strategy: any idea brought to the table of Amazon includes a press release to think about how the company would, if the idea takes flight, release it to customers.

We talk about the difference and ecolution of press releases ten years ago to today!

Want to learn more about publicity and press releases? Be sure to check out our blog article (https://www.pintlergroup.com/blog/5-steps-for-modernizing-press-releases/) and video (https://youtu.be/n8VHnIjnJLc) on this topic!

When a business is for sale here in Missoula, MT we love to brainstorm new marketing ideas that we would implement. Interested in what our brainstorming sessions are like? Listen to this episode to get inside our brains and learn about our approach to marketing ideation.

We believe that email marketing is a poweful tool that every company should use to get infront of their potential customers.

Listen to this episode to learn more about how to get started with email marketing, how to get the most out of your efforts, and why we think it is essential for all businesses.

Want to learn more about email marketing?

Does finding a pre-existing, captive audience of people already interested in things similar to your product or service seem too good to be true? Well, when you begin targeting blogs and other influencers it becomes a lot easier to find an audience like this.

Working with social media influencers, bloggers, and vloggers can seem intimidating, but in this episode Shawn and Michelle how this process has become easier and even more effective over time.

Want to learn more about targeting attention?

Do you enjoy receiving a coupon when you sign up for a mailing list? Do you get excited when you get an email from your favorite company wishing you a happy birthday? Welcome to the world of email automations.

The idea of automated emails can seem robotic and impersonal, but in this episode Shawn and Kassi talk about how to use email automations to create quality, meaningful communication with your customers.