Cutting Through The Noise

In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel.

Referral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few.

So, check out the episode (and don't forget to refer your friends out way)!

Our website:

In this episode of Cutting Through the Noise: Kyle and Shawn talk retention: What does it take to keep your travelers coming back year after year. People spending their hard-earned money and using valuable vacation time to visit YOUR destination or to relocate to your city: why?

We look at customer acquisition costs (or traveler acquisition costs) and discuss how to use lifetime value in your early-stage (acquisition) marketing decisions. This episode is specifically for anyone that has vacationers visiting their destination and LOVING it. You've reached product market-fit and now you want to figure out how to continue to grow repeat visitors.

Check out more at our website: www.pintlergroup.com or just shoot us a note in the comments :)

Also, be sure to check out our geopersonalization software to personalize content based on location: www.geofli.com

Looking to improve the performance of your website? Who isn't. In a marketing world with a lot of shiny objects, digging into Google Analytics can find its way pretty low on the to-do-list. We hope to encourage you in this episode that the time is well spent. A small investment in conversion optimization can make a huge impact on site performance and ultimately, your key visitiation metrics. We'll walk through software, strategies and some low-hanging fruit to figure out where to start for your digital destination marketing campaigns.

Our website:

Software mentioned in post:

Acquisition, activation, retention, referral and revenue. This the the framework that makes up any robust digital marketing campaign. Coined originally by Dave McClure of 500 Startups, the framework fits tourism and economic development marketing quite nicely.

www.pintlergroup.com

In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm.

Time On Site

This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article.

https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/

Gwen and Kyle look at a massive rebranding project: the Missoula Federal Credit Union and discuss how a project like that starts, middles and perhaps never ends. We chat about the importance of naming, earning buy-in from stakeholders and the community and then educating members, fans and community members on the new look and name. It's an amazing episode filled with some pretty powerful insights from a leader in the branding community. Enjoy.

Cutting Through the Noise with Kyle Pucko: in this episode kyle interviews Gwen Landquist, Director of Branding at Clearwater Credit Union. They discuss a large rebrand in the city of Missoula: Missoula Federal Credit Union to Clearwater Credit Union. They discuss the "Why" and the "How" in a conversation you don't often hear happen after a large rebranding effort like this one. Truly insightful take-aways for anyone looking to tackle a project like this. Enjoy!

We talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana.

Enjoy the episode!

Cathy Cole brings a wealth of knowledge to the podcast studio. If you're looking to get involved in data analytics, marketing or strategy: higher education could be a great place to learn fast.

Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back.

Google Tag Manager Community: https://support.google.com/communities/answer/7424249

Shawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation.