One of the best ways to overcome anxiety or nerves that you may have when recording a live video on Facebook or YouTube or Periscope, is not to not do a live video at all.

I don't mean "don't publish live videos". I'm saying "don't do it live".

Confused? Listen to the show for the rest.

The 2 biggest tools you need to true live video, or "fake-live video", as I call it, are both actually free! I cover this in my online course titled DOPE: Do Once, Publish Everywhere - https://SubscribeMe.fm/dope

Keep the video short. I call this the micro-tip strategy. Create a short 30 second to 1 minute video with a short and sweet tip about your niche.

So for eg, in my niche, which is digital marketing, creating membership sites and online courses, a micro tip would be: "Hey, don't use YouTube for hosting your sales and promotional videos, because starting last September, YouTube made a major change to what shows up at the end of your videos that are embedded on your website."

https://CutToTheChase.fm

Ryan has a YouTube channel called Ryan Toysreview , which has 18 million subscribers, and over 26 billion video views, and an article in Forbes, says "earning him $22 million in the 12 months leading up to June 1, 2018".

Do you think this little kid started a channel with the intention of making money? Of course not.

Forbes: https://www.forbes.com/sites/maddieberg/2018/12/03/how-this-seven-year-old-made-22-million-playing-with-toys-2/

https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w

Have you watched Better Call Saul, where the main character Jimmy specializes in Elder Law, befriends the residents of a senior citizen home and plays bingo with them, and turns them all into clients?

You could say he is being a bit manipulative there, or you could see the other side of it, that Jimmy is actually genuinely interested in the seniors, he cares for them, wants to protect them and give them the best possible service, and make sure no one else rips them off.

https://CutToTheChase.fm

Building influence, and earning the trust and respect of your audience is easier said, than done.

There are so many different things you have to do, for an extended period of time, in order to earn those.

I'll name a few things here...

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

Influence is not built simply by sharing cool or interesting or funny stuff online.

We see this every single day on every single platform - people sharing really funny videos, heartwarming videos, heartbreaking videos, baby and cat and family videos, and crazy memes and breaking news.

So what if you got a lot of likes or comments on that 3rd party content you shared?

What does that really do for you?

To listen to older episodes of this show, visit https://CutToTheChase.fm

During my recent launch of my online course, titled DOPE: Do Once, Publish Everywhere, I did something called a Dime Sale.

A dime sale basically means the price goes up every so often. The original concept of the dime sale, was that it would go up by 10 cents every hour. And hence the name dime sale.

So I decided to something similar.

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

The name of my new course is DOPE: Do Once, Publish Everywhere - https://SubscribeMe.fm/dope/

So why is it important to publish your content on multiple platforms? The biggest issue facing every digital marketer and content creator today, is getting their message out in front of the biggest possible targeted audience.

So if you don't already have a massive email list, or you're not already a celebrity and don't have a huge following on Instagram, or Facebook, how do you build an audience from scratch?

Back when I was still living in India, my late father R.N. Jayagopal was the Vice-President of the (Asian) Indian version of ASCAP, called IPRS - Indian Performing Rights Society. I've seen up-close and personally, what a nasty hassle copyright issues can be, for both the creator and the user.

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

Someone recently asked on Facebook: What's the law around having short clips from songs on a podcast - like a music podcast where we are discussing the songs?

I'm not a lawyer, and this is not legal advice. There is no black-and-white answer to this. Even with all of my thoughts I'm about to share with you, there's going to be a lot of "it depends", which only goes to show you how tricky this subject is.

Listen to the episode for the rest.

https://CutToTheChase.fm