CutToTheChase.fm

You can sell a lousy product with great marketing. Heck, you can sell a product that hasn't even been created yet, with great marketing.

Marketing is critical even to raise funds for a non-profit. Or run a successful crowd-funding campaign for a good cause.

Creating more content, is not content marketing.

So stop creating, and start promoting.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

There are 3 basic pieces of content that you need today, in order to sell something online.

1. Your Sales Page

2. Your Sales video.

3. Your Ad Video

And here's how you can save a lot of time, effort and headache, by creating one epic piece of content first, and then repurposing that into the 3 major pieces of content.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

You have probably heard of WIIFM - What's in it for me.

Now, normally empathy is a problem for most people, even me. Doesn't matter how much we talk about looking at something from someone's eyes, or walking in someone's shoes, or being in their shoes, all of that is great, it's not just the idea that matters, but how you position it matters.

So every time you think of the buzzword WIIFM - What's in it for me - the whole point is lost every time you say the word ME.

https://CutToTheChase.fm

Here's the problem with a lot of entrepreneurs and digital creators.

They spend a lot of time creating an elaborate online course, or a video series, spend months working on the content, setting up the website, and the membership site, and they launch it to their list, and get... crickets.

So instead, sell first, and then create later.

It will save you a whole lot of time, money, effort and heartache down the line.

Listen to the show for the rest at https://CutToTheChase.fm

It was Mahatma Gandhi who talked about going from Beliefs to your Destiny

Your beliefs become your thoughts,

Your thoughts become your words,

Your words become your actions,

Your actions become your habits,

Your habits become your values,

Your values become your destiny.

Listen to the show for the rest at https://CutToTheChase.fm

Newsletters are different from direct response emails in the following ways:

The goal of a Newsletter is not to get the reader to click on one link. In fact, there could be multiple links in a newsletter.

The word "news" in newsletter means you're offering something that is newsworthy.

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

A direct response email is defined as something that is written to evoke an immediate response and compel the reader to take a very specific action - and usually, that is to click on a link in the email.

There's just one goal for that email - just one call to action. To get them to click on a link.

But such emails are just one side of the email marketing coin.

Listen to the show for the rest.

https://CutToTheChase.fm

It would be such a waste if you’re not keeping an archive of all this barrage of content you’re generating for your audience, fans, followers and customers.

And that’s why, I recommend that you create a text file on your computer - I call it Social Posts.txt.

And then, on a daily basis, every time you write any piece of content for any platform, just copy and paste into this file. And I always post the latest content at the top, just so you know.

Older episodes at https://CutToTheChase.fm

One of the biggest skills you need as an Entrepreneur and Digital Creator, is ability to be the “Subject-Matter Expert” (SME).

And if you wish to be the face of your company, or build a personal brand, then you have to be able to create a ton of content. There are so many ravenous, insatiable platforms today that constantly need your attention.

Content for:

Your public blog,

Your newsletter,

Your Autoresponder Series,

Facebook, Instagram, LinkedIn, Medium

https://CutToTheChase.fm

Probably the single biggest burning question today on every single entrepreneur and creator's mind.

Building an audience from scratch is one of the hardest things to do, whether you have an existing business that's trying to enter a new market, or you're a brand new entrepreneur who's building a following for the very first time.

That's why it is easier to keep creating new products & services for your existing audience, than to keep going into new markets and trying to build an audience from scratch.