CutToTheChase.fm

There are really 3 basic ways to grow your business (or get better at anything, for that matter).

1. Spend Time

2. Spend Money

3. Spend a Bit of Both Time And Money

And that's what I talk about on today's episode.

Listen to the show for the rest.

https://CutToTheChase.fm

For promoting my book, I bought "1001 Ways to Market Your Books". Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic.

So if a list is showing you 1001 of ways of doing something, then that list is usually full of obvious things, and so watered down, that only 5% of it is actually going to be useful and impactful.

And that's how I came up with my "Brilliant 5, Blah 95" strategy.

https://CutToTheChase.fm

When you're first getting started, it's ok to say "I don't care if I make money with this", to not care about monetizing your craft.

But as we age, things change. Our wants, needs, priorities. So while it may have been ok to not care about making money with your craft when you're younger, at some point, the bills come calling.

So you will have to make a choice...

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

Know that inspirational quote that goes, If a baby falls down a 100 times learning how to walk, then it doesn't care about failing.

It is meant to motivate people, inspire them to not worry about failure. And to get right back up each time they fall.

As a fun sidebar, I was thinking about the other side of this quote.

What happens if the baby has no help getting up?

It must've sucked to be Tarzan, but it doesn't have to suck to be where you are in your business.

https://CutToTheChase.fm

Yes, some things are really painful if you have to keep doing them month after month, year after year.

And that's what happens when you sell one-time products, rather than recurring products.

Listen to the show for the rest.

Keep listening to this podcast at https://CutToTheChase.fm and my other podcast about membership sites and online courses at https://SubscribeMe.fm . And I'll make sure you stay focused on doing the right things, the right way, for your business.

On today's show, I wanted to mention some of the greatest quotes that people never said, but are so good, that I wish they would've said it.

Here'probably THE most famous one: "The definition of insanity is doing the same thing over and over again and expecting different results." - attributed to Albert Einstein. But he never said it.

There's more...

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm

Here's one thing I've noticed across different platforms where there's a star rating system.

Normally, you would think that a 1-star rating is like the absolute worst right? Of course, 1 is the worst, and 5 is the best. So if you get a 1-star review on Amazon, it must mean it's the end of your content, because now no one else is going to buy or subscribe to your content because of that horrible rating right?

1-star ratings are not as bad as you think they really are.

https://CutToTheChase.fm

You know Maslow's hierarchy of needs? I have created a new pyramid similar to that.

I call it "Ravi's Hierarchy of Entrepreneurship" (aka "Pyramid Scheme" LOL!).

This pyramid I'm about to describe is easier to follow if you can see the actual image. Go to my Instagram account at https://CutToTheChase.fm/instagram and that should take you to my personal instagram account where you can see the colorful image.

It has 6 levels.

Listen to the rest at https://CutToTheChase.fm

So say "YES" to more things when you're younger. And if you have a younger one in your life, be sure to make them listen to this episode.

And some day, you have go to say "NO" to more things, so that you can excel at the few things that you've already said "YES" to.

And if you're not sure what to say yes to, and what to say no to, check out my Royalties-based coaching & mentoring program where I will coach you for free, in exchange for royalties from future sales. https://SubscribeMe.fm/coaching

What if you spent 3 days thinking ONLY about how to create a better lead magnet?

And how about you give me an epic piece of knowledge, that I can use right away?

Something that will just wow your subscribers?

I call these "Epic Value Bombs".

Listen to the show for the rest.

And to listen to older episodes of this show, visit https://CutToTheChase.fm