CX Decoded By CMSWire

Brinks Home chief customer officer Veronica Moturi joins CX Decoded host Dom Nicastro to explain how a security and home automation company rebuilt its call center from the ground up. Moturi started as a customer service agent in 2012 and rose through retention and escalations before taking the CCO role. She breaks down why average handle time isn't a KPI, how issue resolution and first call resolution drive a 55 net promoter score, and how AI tools and a remote workforce cut agent turnover from 150% to 22%.

Sanity CEO and co-founder Magnus Hillestad joins CX Decoded to argue that content management has been solving the wrong problem for years — treating content as a marketing asset instead of core business infrastructure. He explains why real-time, machine-readable content is now a prerequisite for AI agents to build, manage and distribute at scale, what that means for AEO and answer-engine discovery, and why Sanity is betting its next phase of growth on agent orchestration rather than another round of point-and-click features.

Pete & Gerry's Organics CMO Phyllis Rothschild joins Dom Nicastro on the CMO Circle podcast to talk premium egg marketing, brand building and the evolving consumer journey. From a 30-year consulting career at McKinsey to the brand side at the largest premium egg producer in the US, Rothschild shares how her team tracks LLM citation scores, navigates Reddit authentically, deploys an in-house eggfluencer and prepares to launch a major 2026 campaign built around new proprietary research naming eggs America's number one trusted protein source.

Brian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded to break down the Compass program, a multi-phase initiative five years in the making, built on VOC data, a McKinsey methodology and a simple premise: B2B customers expect the same experience they get everywhere else.

Ben Larsen has spent nine years inside a company that built its reputation on something increasingly rare in insurance: actually caring. Wellfleet Insurance — a Berkshire Hathaway company — has answered the phone for college students navigating health insurance for the first time for over three decades, and that white-glove service culture is baked into everything. Now, as Digital Experience Officer, Larsen is the one tasked with figuring out how to take that same care and push it through a screen.

In this conversation, Larsen walks Dom Nicastro through the real shape of digital transformation inside a multi-line insurance business — the legacy infrastructure hiding below the surface, the student health advisory council that tells him exactly what Gen Z actually wants, the small and large bets he's placing on bot technology and agentic AI, and why none of it works without getting the data right first. Oh, and there's a Salem State College baseball reunion in here too. You've been warned.

Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics, local marketing, and digital experience.

In this episode of CX Decoded, Clark talks about building a marketing team that prizes curiosity and soft skills over résumé depth, marketing to the emotional complexity of first-time homebuyers, and how LGI is using Sitecore CDP data to bridge the gap between the digital journey and the in-person sales experience.

Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps — the kind where an incidental imaging finding gets lost between a chart, a referring provider and a patient — can turn into a life-threatening failure. That's the standard she holds AI to: not whether it can generate more, but whether it can close a dangerous gap. In this episode, she makes the case that healthcare marketers who lead with novelty and scale are asking the wrong questions entirely.

Tyler Gardner has been in the contact center world since he was 18, taking calls for DiscoverCard off a paper dial sheet. Today, he runs customer experience for Cuyana, the premium women's clothing and handbag brand — and he's learned one thing that hasn't changed in 25 years: if the fundamentals aren't right, no technology will save you. Before Cuyana rolled out AI-assisted email and voice support, Gardner spent months mapping processes, updating knowledge-base articles and making sure every workflow was documented.

His rule: if it's not written down, it doesn't exist.

On this episode of CX Decoded, Gardner breaks down what it actually looks like to run a small-but-mighty CX team for a luxury brand, why phone calls aren't dying, how sentiment analysis is replacing the post-call survey as the real signal and what's next — chat AI, SMS, and a push into international commerce.

Drupal founder and Acquia executive chairman Dries Buytaert joins CX Decoded fresh off DrupalCon Chicago to break down how AI is disrupting every leg of the open source ecosystem — the platform, the agency world, and the contributor community. Plus: why the current deal between publishers and AI crawlers is broken, and what CX leaders should actually be doing about content discoverability.

In this episode of CX Decoded, Dom Nicastro distills a CMSWire TV conversation with AT&T's John Miller into five essential takeaways on customer obsession. From employee enablement to AI restraint, the discussion breaks down how AT&T turns CX intent into everyday practice at enterprise scale.