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Transcript:

hello and welcome to another episode of

00:20

peers over beers i'm one of your hosts

00:22

michael sandoval

00:23

and i'm Chris Detzel

hello chris i hope

00:25

you're doing well

00:27

yeah man i'm doing really well how about

00:28

you oh excellent i'm doing pretty good

00:30

uh it's late in the day and i uh

00:32

i i am not enjoying a nice cool

00:36

adult beverage as you are you truly are

00:38

having a pier a beer

00:40

yes i was hoping that you would have a

00:41

beer but i figured you wouldn't even

00:43

know you knew you were coming to tears

00:45

of course yeah

00:48

nobody has to know that exactly

00:52

you're you're definitely in a different

00:54

time zone so it's all right

00:56

yeah for me it's fine you know so i'm

00:58

drinking a it's called two-hearted ale

01:01

uh i guess this is an american ipa

01:04

it doesn't probably tells me somewhere

01:06

where it's uh made but

01:08

it's a bells company or something so no

01:11

bells yeah

01:12

oh my gosh someone's going to kill me

01:13

that i don't know this but i want to say

01:14

bells is

01:15

uh like michigan or something like that

01:18

i don't know why that comes to my head

01:20

michigan

01:20

yeah that could be i'll have to google

01:23

that later

01:24

yeah exactly uh now i feel like i have

01:26

to do it

01:28

uh in real time anyway but um

01:34

oh my gosh kalamazoo kalamazoo okay yeah

01:37

it is michigan

01:38

yeah um all right so

01:41

we were just about ready to talk about

01:43

something very

01:45

interesting that happened to you whilst

01:47

you were

01:48

i think having an all hands meeting

01:50

about community

01:51

at uh royalty right yeah that's right

01:54

you said it right that's awesome really

01:56

i'll see i just corrected what i thought

01:57

i said it right so

01:59

yes so that's so funny so

02:03

um we had an all hands meeting

02:06

meaning just the whole company meeting

02:08

monday through thursday for four to five

02:10

hours

02:11

every single day to kind of go over the

02:13

product roadmap to the vision

02:15

and everything else and on monday so

02:18

today's friday but on monday

02:20

i had the opportunity to present for an

02:22

hour uh

02:23

to the entire company i think two or

02:25

three hundred people were on there i

02:26

don't remember but

02:27

um about community and

02:30

it's funny because i knew it

02:33

it always happens is that there's tons

02:37

of questions at the end

02:38

um i mean a lot of questions yeah

02:41

everybody's quiet until somebody says

02:43

it's until something breaks well what i

02:46

did what well yeah well

02:47

there it's it's crazy because people

02:49

want to know all about community they

02:51

they don't

02:52

they they kind of get it but they want

02:53

to understand who's moderating what

02:55

who's going to help who's going to do

02:56

this

02:57

what does this even mean what's the

02:58

strategy i mean there's all kinds of

03:01

great questions you know from people

03:03

within the organization

03:04

the other day it's about me trying to

03:06

get them to help me

03:08

build it you know and so that's really

03:10

the message is

03:11

is so basically i i had an hour i only

03:14

spent 30 minutes or less

03:16

on content you know just hey this is

03:20

um this is the vision of the company

03:23

this is

03:24

community this is how community relates

03:26

to the vision and

03:27

and goes well with the vision of the

03:29

company um

03:30

and then here's you know talk a little

03:33

bit about you know the goal of community.

03:36

what we're trying to accomplish

03:38

and what's and then i had a slide

03:40

actually of

03:41

nine questions uh from

03:44

people before the so i already had this

03:48

only nine questions from the audience or

03:50

not even the audience but um

03:52

beforehand so beforehand there was an

03:53

email that went out okay oh i was gonna

03:56

ask how you did okay

03:56

okay email went out and said hey these

03:59

are the sessions

04:00

uh and they made people ask a question

04:03

around community so what are some of

04:04

your questions i got several of them but

04:07

i only put nine of the i don't know uh

04:12

20 or 30 questions that were asked but

04:13

so what i did was

04:15

so there's 30 minutes left or more and i

04:17

answered every one of those questions

04:19

um and then then there was tons more in

04:22

the chat because

04:23

then i had like i think i answered those

04:25

in 10 or 12 minutes

04:26

but then there was question after

04:27

question after question after question

04:28

after

04:29

and i was like oh my god i was so tired

04:31

afterwards really

04:32

it was awesome it was like people loved

04:34

it you know and so

04:36

um what i thought we would do what do

04:38

you think they loved about it

04:42

they're excited because their customers

04:44

and their partners

04:45

for lto have been asking for community

04:48

for a long time

04:49

okay that's why i was curious about the

04:51

one and then

04:52

two is they're excited that they have

04:54

somebody full time to actually

04:56

do this you know and three is they'...

Transcript: 

00:02

welcome to another episode of peers over

00:04

beers

00:05

your favorite digital and social

00:07

evangelist podcast

00:08

with your industry veteran hosts michael

00:11

sandoval

00:12

and chris detzel this podcast starts now

00:17

it really does i like the way it does do

00:18

the countdown so three two one

00:20

hello welcome to another episode of

00:22

peers over beers my name is michael

00:23

sandoval

00:24

and i'm chris stetzel hello chris how

00:26

are you doing good man how about you

00:28

you know well i am not in the

00:32

the seven day trial of alaska weather

00:34

for texas

00:35

so yeah i'm assuming you're going to

00:37

cancel your alaska subscription

00:40

oh show

00:44

yes i think what michael's talking about

00:45

is here in texas he lives in el paso and

00:48

i'm in dallas and

00:49

you know we just had kind of a

00:52

big snowstorm but also cold i mean super

00:55

cold for us

00:57

i think three degrees Fahrenheit one

00:59

time it was negative two like at night

01:01

uh 10 degrees i mean it was like five or

01:03

six days

01:04

and we're still kind of in it and it's

01:06

sunny today but 30

01:08

it's gonna get up to 36 but the point is

01:10

is a lot of people didn't have power

01:12

we didn't have hot water for three days

01:14

um

01:15

i was afraid our pipes were gonna bust

01:17

but they didn't luckily

01:19

hot water came back on and i think it

01:21

took like three showers in like five

01:22

hours you know

01:24

because i'm so

01:28

you know so it's it's amazing how

01:30

quickly

01:31

uh things go to mad max beyond

01:32

thunderdome

01:34

uh yeah i know you know i still watch

01:36

the news local news and dallas and

01:38

just watching all the folks just

01:43

i just kind of people are just standing

01:44

in lines and

01:46

um fighting i mean chopping down their

01:50

own furniture to light it up i mean it's

01:52

just it's just nuts

01:54

yeah it was yeah it hurt you know all

01:56

this firewood is gone and

01:58

you know they couldn't sell enough yeah

02:00

or they could uh

02:02

yeah they could yeah it's gone i mean

02:03

they gotta go chop down some more trees

02:06

exactly and folks are chopping down

02:07

trees but they forget that it's still

02:09

wet it won't light

02:14

they didn't know they get in there and

02:15

this yeah

02:17

let's take down that tree where we're

02:18

gonna do and then all of a sudden they

02:19

try to light it and just

02:20

blend exactly

02:24

it takes days to dry out

02:28

uh but i i will admit for for us for

02:31

good for bad for whatever it is uh el

02:33

paso is on a separate power grid we're

02:34

on the

02:36

on the west coast power grid uh the one

02:38

that's connected to

02:39

uh edison ercot i mean sorry edison

02:42

and we get a lot of our power from a

02:45

nuclear power plant

02:47

called palo verde and so i think yeah

02:50

and i can't say a percentage but i feel

02:51

it's a large percentage of our power

02:53

percentages from uh

02:54

is from a nuclear uh facility and when

02:57

they were doing some of the thought that

02:59

i guess el paso was part of the

03:00

discussion to deregulate but they said

03:03

well it's going to cost

03:04

more because power distribution from the

03:06

center of texas is

03:07

further away than the power distribution

03:09

that we get from

03:11

the nuclear power plant that's just only

03:12

a few hours away

03:14

let's tell you how far out we're over

03:15

here yeah you guys are

03:18

yeah what is it like eight or ten hour

03:20

drive from dallas to

03:21

dallas yeah yeah yeah that's tough uh

03:24

i'm glad you're safe sir i'm glad you're

03:26

doing okay and

03:28

i wish you many more warm showers

03:32

to start off you know you sent me

03:35

a fascinating invite to an app called

03:38

clubhouse

03:39

yep and i felt immediately like an

03:42

old man because you are like what's the

03:46

shape cole clubhouse

03:47

you know how to do this had to

03:49

investigate and look at it

03:51

but it's kind of like a like a like

03:54

a a talk if i were to say

03:57

ted's you know the ted's software like

04:00

or the ted's

04:01

what do you call it not ted's pet talk

04:03

ted talks right

04:04

like you could host a proverbial

04:06

clubhouse talk right just get people

04:08

to listen in and it seems to be like

04:11

this

04:11

uh maybe um

04:15

almost like the podcast effect but like

04:17

this information

04:19

distribution easily distribution of

04:21

people getting

04:22

information did you ever do you know

04:24

something called i think it's called

04:26

speaker square or speaker's corner

04:28

in london no so in i think it's in

04:31

regent park but

04:33

you know it's it's where we get the term

04:35

to stand on one's uh soap box

04:38

uh-huh during the victorian area that

04:40

they general on sundays they would take

04:42

soap boxes you know there were these

04:45

large crates sit

04:46

and they would stand on top of it and

04:48

then you would just talk about whatever

04:49

you want

04:50

yeah and so they would soapbox

04:54

they still do it by the way it sounds

04:56

like a little bit this but maybe not so

04:57

Chris and Michael banner back and fourth to talk about what you need for a good executive meeting when presenting your executive and his direct reports. 

The net of it is concentrate on three things: 

1. Concentrate on your Dashboard
2. Where are you in you roadmap
3. Next Steps

As we build each community from chapter A to chapter B, we should think of the individual customers and partners of that community and their needs. If you do that, you will be just fine! 

“Reltio renews the MDM category with modern architecture and advanced features, they provide one of the most versatile MDM products on the market and one of the few ready to evolve into MDM's third generation."

• Finimize has built a successful media brand around a community which has now become a playbook for other media brands to follow.
• This year is a particularly fascinating time. The pandemic has driven a whole new millennial generation of investors (Robinhood has 13 million users and 80% of those are millenial). Not only has investing become a new status symbol, but this generation is demanding a whole new type of finance media brand to stay informed. Finimize readers come for the content and stay for the community.
• For a generation living through low interest rates and inflated house prices the stock market is a relatively smart way to increase their net worth over time. 
• Max went into detail on the business benefits of (1) unlocking the value of a community as a driver of retention and brand loyalty, (2) differentiating a media company from other media outlets, (3) unlocking the shared knowledge amongst the users.

What is Finimize? Finimize is a finance media brand for millennial investors. With over 1 million subscribers globally, we're on a mission to increase the net worth of a generation through bitesize informative content & community.

Find Max on LinkedIn: https://www.linkedin.com/in/maxrothery/