On this episode of the Scouting For Growth podcast, Sabine VdL talks to Cyrille Godinot, an industry titan whose career spans over 32 years across Marketing, Sales, Business Development, and Service Operations.

Currently, Cyrille is contributing to the tech powerhouse, Schneider Electric, where he has spent nearly 11 years. His significant role involves developing solutions and services, directly impacting the digital transformation of the electronic, insurance and Inspection ecosystems.

His responsibility also lies in leading marketing deployment activities towards strategic accounts to leverage Schneider's EcoStruxure IoT solutions, ensuring they provide safe, efficient, available, and cyber secure electrical infrastructures.

On this episode they discuss: Cyrille's illustrious career, his insights into evolving market trends, especially regarding the adoption of new technologies and the influence of digital transformation and IoT on the B2B services sector, Schneider Electric's EcoStruxure IoT solutions and understand Cyrille's vision for the future of the industry.

KEY TAKEAWAYS

• I’ve been boots on the ground directly with customers, I’ve been involved with service operations, and I came to realise that the best way you can build a long-term relationship with customers is by delivering their expectations. You need to listen a lot, that’s how I moved into marketing.
• When you are going through digital transformation you have to consider all the impact that it raises. If you start from historical products, they now need to have sensors and must be able to communicate with an upper layer that understands the sensors. You have to agree on a data model to collect the data, how that data is represented. Then you need to define how you’re going to leverage that data and build value for asset management, performance, sustainability, safety, availability, all the value you want to bring for your customer. Transformation is very much about aligning everybody according to one structure of having the right data coming to the right place. At the same time, our partner’s ecosystems need to evolve to tackle the new complexity of digitisation.
• One of the big challenges right now is the unification of the data model. Electrical current could be measured in amps, miliamps or kiloamps. Which unit you use may change depending on the device, so at some level you need to be able to represent the same data with exactly the same thing otherwise it will be confusing when you go to analytics to compare them.
• Ecostruxure is opening opportunities in leveraging data from new business models. In this we see a tree domain that is very interesting related to risk management and insurance. When you collect a lot of data on a property you’re going to have something that is a proxy of telematics in car insurance. This could be used for risk prevention, underwriting scoring, looking at track records about claims and operations, most of that will be leveraged by anyone that has a use case for that data, to improve the relationship with the end client for example where messages can be sent when a discrepancy arises to alert them. I could leverage that data myself and build analytics and only propose a risk score for example. Another model is how to bridge a product to embedded insurance which will enable us to consider new services that we can build in partnership with risk management companies.

BEST MOMENTS
‘In the digitisation transformation that we’re all going through there is a huge opportunity to create a new business model to disrupt the existing one and it all starts with collecting data.’
"We're coming from an industry where historically competitors were not in a mode of aligning and each one had their own model, but at the end of the day current remains a current and being able to express a unit that is understandable is inevitable.’
‘It starts with risk prevention. Because we collect data continuously, we are able to provide alarms. This is most of the value, how it differentiates. Live data can give immediate reaction for the site manager and the insurance can be aware of the situation so that they can take action and mitigate.’

ABOUT THE GUEST
Cyrille Godinot has been in Marketing, Sales & Business Development and Service Operations since 1994 in various Industries and successfully achieved fast growth across Europe, Asia and USA.
Specialties: Business Development, Strategic Marketing, Partnerships, Deal Closing; Offer Creation, Digitization, Photovoltaic s, O&M Services, Sales Management, Outsourcing, Maintenance, B2B Service Operations, Spare Parts
Cyrille leads marketing deployment activities towards strategic accounts to leverage EcoStruxure IoT solutions and provide them with safe, efficient, available and cyber secure Electrical infrastructures.
Linkedin: https://www.linkedin.com/in/cyrillegodinot/

ABOUT THE HOST

Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. 

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