This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about bringing current news stories.

Today is "Mindset Friday" on the "Dailicast Moment". This time, host Chris Laning discusses authenticity. To be able to bring who you are to your dailicast, you have to first KNOW who you are.

This week on the "Dailicast Moment" host Chris Laning talks about some "no nos" when doing your dailicast. These were inspired by a single dailicast he heard in his "Flash Briefing" over the weekend. Today, he addresses handling weekends when doing only 5 days a week.

This week on the "Dailicast Moment" host Chris Laning talks about some "no nos" when doing your dailicast. These were inspired by a single dailicast he heard in his "Flash Briefing" over the weekend. Today, he addresses the dreaded playing last five episodes glitch caused by repurposing your podcast RSS feed for an Amazon Alexa Flash Briefing.

TRANSCRIPT:

 With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. All week, I've been talking about no-nos with your dailicast in particular ones that I discovered by listening to a certain dailicast on my flash briefing last weekend. Already I mentioned that they took way too long to get to their content and the second thing they did was play an obnoxious sound, an alarm clock, as part of their intro each and every day.

Now another obnoxious thing they did really because it was a obnoxious enough, but at the end of that episode it played four more episodes of that. That's right. So you went through the long intro, you went through the alarm clock, you went through the content and then it started all over again. And then when that was done all over again and all over again and all over again, well let's think about it this way. If you're listening to that every single day, why are you going to want to hear everything repeated five times every day. And to be honest with you, that was the other reasons cited in the only two reviews the skill had for why listeners stopped listening. They were tired of it repeating every single day.

Now how does that happen? Well, a lot of people try to repurpose their podcast feed, their podcast RSS feed, and they give that to Amazon to play for the flash briefing. Now the problem with this is that podcast feeds list most if not all of your episodes. Amazon's Alexa device plays the first five that it finds. So that means it's going to play five every day if that's what you're feeding it. You need to make sure that the feed you're using serves one and only one item each and every day.

One of the ways you can do this is make sure that you're using a host that is familiar with the flash briefings. Otherwise, regular listeners are going to have to shout "Alex next" four times every single day. Now, to be honest with you, after a few days of that, they're probably going to drop you altogether. It's just not worth it. So keep that in mind. One and only one episode in your feed, uh, pretty much ever.

And that's all for the "Dailicast Moment" for today. If you want to learn more about dailicasts and want to explore your options, go to Dailicast.com . You can even set up a quick one on one call with me to see if dailicasts are a fit for you. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!

This week on the "Dailicast Moment" host Chris Laning talks about some "no nos" when doing your dailicast. These were inspired by a single dailicast he heard in his "Flash Briefing" over the weekend. Today, he talks about NOT putting obnoxious attention getting sounds in your dailicast.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now this week I've been talking about no-nos that I discovered when listening to a dailicast on my flash briefing. And this particular dailicast as I mentioned yesterday, started with a 20 second promo followed by a 15 second intro, which meant 35 seconds before we even got to any new content.

Well, the second thing they did was actually part of their intro and this drove me crazy. They have an obnoxious sound, in this case an alarm clock as part of their regular intro. Now come on. Many people listen in the morning and they're probably already tired of alarm clocks. Certainly we don't like loud sounds first thing in the morning. There's also the fact that maybe people have had this in their ears. They've got their levels set to a very good level, they're out running and all of a sudden they get this obnoxious sound and they can't do anything about it.

Now, the other thing is that they listen to this every day. So if they're going and listen to you every day, why assault them with an obnoxious sound every single day? Look, obnoxious sounds don't grab attention. They just make a listener want to disable your skill to not listen to your flash briefing. And this briefing that I mentioned actually had only two reviews and both of them said they disabled it and got rid of it partially because of that obnoxious sound.

Now that's all for your "Dailicast Moment" for today. If you like the "Dailicast Moment", I would love for you to connect with me on social media. You can search for "Dailicast Moment" on Facebook, Twitter, Instagram, or YouTube on LinkedIn. You can search for me, Chris Laning, L-A-N-I-N-F directly. Now, once connected, please share and or like "Dailicast Moment" so your family and friends can find it too. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!

This week on the "Dailicast Moment" host Chris Laning talks about some "no nos" when doing your dailicast. These were inspired by a single dailicast he heard in his "Flash Briefing" over the weekend.

Today, he addresses "long intros".

It's "Mindset Friday" on the "Dailicast Moment" and host Chris Laning revisits confience. He talks about why just the fact you are taking the time and effort to do a dailicast is enough to show you deep down believe you have something to share and how that alone should give you that confidence.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. It is Friday, which means it's time for Mindset Friday. Now, sometimes on Mindset Friday, I'm going to kind of repeat a few things because they're very important for your mindset. Early on, on Mindset Fridays, I talked about confidence and having that confidence in your abilities and in your ability to deliver great information to your clients and your potential clients.

And that's kind of what I wanted to rediscuss today because it's very important when you're in front of this microphone to really feel confident about it. Let's be honest, you've gone to all the trouble to put this out. You're researching topics, you're bringing information of experience that you've had and your bringing it to people's ears right then and there. That gives you a level of competence that far surpasses others because they're not taking the time to do it. You are actually making the time to do that, and as such, that means that deep down you really believe that you can make a difference in people's lives.

So keep that in mind when you're doing your dailicast. You've already taken that step. Somewhere inside you believe that you can do it! So why doubt yourself when you get on the microphone?

It would be very easy for me to say, "Well, you know, there's probably other people out there that maybe have a little more experience at this, or maybe there are better voice over people and maybe they could teach you how to do it a little bit better."No. I've done it. Plain and simple. I put out dailicasts. I've helped others put out dailicasts and podcasts. I may not be 100% the top best person ever in the world to do it, but for some of you, I'm exactly what you need. I know how to help you take that idea you have and turn it into a great dailicast.

And so I need to rely on that confidence even when I don't want to, even when I want to doubt myself. I just sit back and realize I've done this. I know I can do it because I've done it. And you'll have the same thing with whatever topic you pick as long as it's a topic that you've got some familiarity with and you're taking that time to deliver it, be confident in what you're doing.

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day and have an awesome weekend!

Today on the "Dailicast Moment", host Chris Laning, continues his revisit of why you should start your own dailicast. Today he talks about the power of being in your clients or potential client's ear, each and every day!

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com.

Now, yesterday we started talking about why dailicasts are the perfect venue for you and that's what we're going to continue that discussion today. Yesterday I was talking about how if you get in and start your own dailicast, number one, you may be a trailblazer because it's still the early ages of dailicasts. You could be the first one in your industry to do that. I also talked about how it's personal. You're in people's lives every day. They hear you, they get to know you. That starts that relationship. And I also talked about how it is easy to digest. They're short, they're quick. You're not asking a lot of somebody to listen to your dailicast as opposed to having to listen to 20/30 minutes of your podcast. Short, quick, to the point, good way to get them and hook them.

So what I want to talk about today is why this is very important, particularly if you have a business or if you're a solopreneur and you're really trying to build those relationships. Well as I touched on a little bit yesterday, you're in their ears every day. If your dailicast has been included as part of their daily flash briefing in a lot of cases people are starting their day with that. They're going through and listening to several of these briefings. They're hearing your voice each and every day. Could you imagine paying for advertising to be in people's ears every single day? That's awesome!

They get to know you because they are used to hearing you. They're used to hearing your voice. They're used to hearing your message, and you may find there's a day when for whatever reason they don't get to it. They might actually miss it or wonder what they missed on your dailicast and what nugget of information you've provided that day that they actually missed out on. That's golden! You're getting these people to really depend on you. Maybe you're not selling them right off the bat, but when the time comes that they need the particular service or product that you're offering, don't you think you're going to be the first person that leaps to their mind because they know you. They're not having to go figure out whether they're gonna have to trust somebody else. They know you, they know your message.

Having that familiar voice, giving them good information and advice on a daily basis is what really sells it. They build that level of trust because they recognize you and they recognize that the information you're giving them is good and useful. Now that's assuming, of course you're giving good and useful information, which would be 101 for doing dailicasts.

And that's all for your "Dailicast Moment" for today. Now remember, if you want to learn more about dailicast or you want to explore your particular options of doing one, just head over to Dailicast.com. As I mentioned yesterday, I've set up a new place where you can even set up a quick one on one call with me to see if dailicasts are a fit for you. That's right, a one-on-one consultation call with me to see if dailicasts are a fit for you. You can find that over at Dailicast.com that's D-A-I-L-I-C-A-S-T.com. I should know. I literally coined the term. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!

Today on the "Dailicast Moment", host Chris Laning, revisits why you should start your own dailicast. He also talks about a new feature on the Dailicast.com website.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com.

Now I'm going to do something that I haven't really done since I began the "Dailicast Moment". I'm going to go back and talk to you about why you should have your very own dailicast. That's right. If you haven't made the decision by now, let's go over some of the reasons again, why you should have your dailicast.

First and foremost, it is trailblazing. Now, I know Amazon flash briefings have been out for a couple of years now, but they're still just starting to catch on. Where a lot of people are really coming up with having their own podcast and everybody's got their podcast anymore. How many people actually have a flash briefing? Have a dailicast? You would actually be a trailblazer in this. It could be that in your particular field, you might be the very first one to do it. You don't know. You should take that opportunity to lead the way and show other people what you can do in your industry through a dailicast . Wouldn't that be cool?

Another reason you should do a dailicast is because it makes things very personal. Yes, they say podcasts are a very intimate way to get to know your listeners, but dailicasts take it to a different level! Instead of just being there once a week for the people you're there every single day. You are in their lives every day. How much more personal can that get and the whole thing about getting clients anymore seems to be centered around building relationships. If you're there everyday talking directly to them, then you are providing the basis for a strong relationship which may ultimately turn into a strong business dealing or connection to use later on.

Another thing to think about is that they are easy to digest. If you were to look at podcasts, so many of them run 20 minutes, 30 minutes, 45 minutes. I've seen some that are running an hour to an hour and a half to two hours. I don't know about you. I do not have that kind of time in my day. Maybe some of you do, but I do not. I want to have that ability to listen to something, get in and get out and get a little bit of information from it every single day. And then if I stack up a bunch of them, then I can cover a wide range of areas in a short period of time. Yes, I'm doing it every day and yes, it's being broken up over the course of days, but I'm getting a little bit of information in a lot of areas for that same time investment every day.

You're going to find that with your customers, your listeners, your potential clients. If you want to get them to listen to your podcast, you're going to start off by saying, "Oh, you know, you might be interested in me. Here's a podcast to go listen to if you've got an hour and 20 minutes." No! But if you say, "Hey, you know what? I got a little thing I do everyday, a dailicast that I do. Go out there, two or three minutes a day. See if you like the information that's coming out." Now, they're having to invest a lot less time into it, and if you're giving them a short amount of information without really giving them a chance to get bored, you might just get a faithful listener.

Now, tomorrow we're going to talk about this again and we're really going to bring home why dailicasts are the perfect venue if you're out there trying to reach your clientele and to try to get those great customers on board.

Now, if you want to learn more about doing dailicast or you want to explore your options with that, head on over to Dailicast.com. I've got a new feature I just put up there where you can even set up a quick one on one call with me, personally with me, to explore whether or not dailicasts will be a fit for you, your organization, or your company. So head on over to Dailicast.com that's D-A-I-L-I-C-A-S-T.com. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!

Today on the "Dailicast Moment", host Chris Laning, talks about the CTA (Call to Action), what it is and why you should have one.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com.

Now, yesterday we were talking about outros and I told you that it gives you a perfect opportunity to do a CTA or a call to action. Now, if you listened to any sort of marketing gurus or anybody talking about Internet and network marketing, you're gonna know what a call to action is. And honestly, I think it predates even Internet marketing. It's kind of always been out there when you're doing advertising and marketing.

A call to action is something you're trying to get the people that are listening to your dailicast to actually do. And it's something that will maybe take them a step closer to whatever it is you're trying to accomplish. Boy, that was clear as mud, wasn't it? Well, let me see if I can explain.

So a call to action should be short and sweet. You don't want it to go on forever. You don't want to take a minute, two minutes, three minutes to do a call to action. Particularly when you're doing a dailicast that's only supposed to be two to three minutes anyway.

Some examples of what you can do is you can just simply say,"Hey, leave us a review." That's going to give them something to do that they're going to take an active step toward helping you out or becoming a closer part of what you've got going on.

Another example could just simply be to visit your website. You're trying to drive traffic to your website and you just simply say,"Hey, you know, I'd appreciate it if you could just step on over to Dailicast.com.".

Another one that you can do is just ask them to tell their family or friends. Say, "Hey, if you really enjoy what you're listening to, please let your family and friends know about it so that they can listen and tune in as well. "

What we're trying to do is get them to take an active step that's gonna give them just a little bit more buy-in for your particular dailicast. We're not going to ask too much of them. Just going to ask a little bit, something they can do quick and easy, but now by taking that step, they're going to feel one step closer to you. Which again has always been the point of the dailicast to get people to know you better, to really take a step toward that relationship. Ultimately, yes, that can lead to sales, but we're not there yet. We just want to get them a little bit closer to that sales funnel.

And even if you're not doing a dailicast that's designed to sell, you probably have some sort of mission, even if it's just building community. By getting them to take this one little step, they're taking a step closer to becoming a stronger part of your community.

Now that's all for the "Dailicast Moment" for today. If you do like "Dailicast Moment" , I would love for you to connect with me on social media. You can search for "Dailicast Moment" on Facebook, Twitter, Instagram, or YouTube. If you're on Linkedin, you can search for me directly. Chris Laning, L-A-N-I-N-G. And once we're connected, please share and or like "Dailicast Moment" so your family and friends can find it too. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!