Today on the "Dailicast Moment", host Chris Laning, talks about the outros for your dailicast. He discusses the types and suggestions for doing them.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now if you missed it last week I was talking with Peter Stewart from the "28 Day Flash Briefing Briefing". And it's a dailicast that teaches you essentially how to do dailicasts. He goes through it in very finite detail. It was a great conversation. We talked about all the different parts of putting together a dailicast and flash briefing and we even talked about what we see in the future for this type of format. S o I recommend that if you missed any of last week's episodes you can go to dailicast.com and go and listen to those.

Now, prior to that, the week before that I was talking to you about intros, the intros to your dailicast. We went through the different types of intros, why you needed to have it, how to put it together. Well this week I'm going to pick up with that conversation only on the other side of things. We're going to talk about the outro. Now similar to the intro, they are pretty much the same types of outros. You can have the produced outro, which is where the music starts playing and either an announcer or the host who's prerecorded it saying, "This has been the whatever show." Usually it'll drop in there what the purpose of that dailicast is and then follow up with the name of the host once again. And of course just like with the intros, there's a shorter version where you leave out the purpose of the dailicast but you still have the name of the dailicast and the host for the dailicast.

And another type of outro of course is the live and that's similar to what I do here on "Dailicast Moment". So I'm going along, I'm talking to you on the dailicast and all of a sudden I'll say ,"With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day." But while I'm doing that, the outro music is playing. So it gives you an indication that the dailicast is wrapping up and coming to an end.

A third type is the cold one. This is where they're just talking. You know, you have a host that just talking, you know, "That was from my thoughts for the day. Have a great day." And that's it. No music, nothing other than them just saying, "Have a great day.".

Now, those are the main types of outros. So here's the question, why do we need an outro anyway? Well, first and foremost, it really buttons up your dailicast. Again, it's an audio clue to the listener that it's over with. It prepares them for the fact that you're going to be suddenly stopping talking, right? It's a little jarring to just have you just stop, especially if they're only half paying attention to you. But by playing the music that kind of brings them into it and lets them know that they're reaching the end of your golden nugget of information.

It also makes it seem more professional. If you're buttoned up, you've got that intro and that outro, you definitely come off as more professional. The other thing about an outro is it gives a good chance to do a call to action. Now, what is a call to action? That's what we're going to discuss tomorrow, but it's just a way to reach out to people and get them to do something. Something that will take a further step toward whatever it is you've got going on with your dailicast. Again, we'll talk about it tomorrow.

The other reason you should do the outro...come on it's just good manners. Don't just stop talking and walk away. Make sure you're saying goodbye to people, thanking them for listening, whatever you want to do, but it's just good manners.

Now, one last thing on this would be music. Where do you find the music? Well, you could use a completely different song than your intro and some people do, but what I recommend is actually keeping them similar. When I'm looking for music for somebody for their dailicast or podcast intro, I try to find a clip where I listen to the beginning. It's got a really strong beginning, but then I'll skip all the way to end and make sure that as it's playing out, there's a little bump at the end that just makes it sound good. You can use the same piece of music. It ties everything together. You have a strong opening, a strong closing, and a great outro.

Now, tomorrow, as I mentioned before, we're going to talk about the call to action and what it is. But just for an example, if you like what you've been hearing in this dailicast, I would love it if you could leave us a review. Now, if you're listening on the Amazon ecosystem, head over to Amazon and search for "Dailicast Moment" in the skill section. There you can leave a rating and review. If you found us elsewhere in the iTunes Store, Google Play store, Stitcher, Spotify, YouTube, head over there and leave a rating or review there. Again, I would really appreciate it. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!

In this edition of "Mindset Friday" host Chris Laning, while on vacation, and at Assateague Island National Seashore, discusses "perspective". He talks about how taking in such sites really puts the busyness of our careers in their proper place. https://Dailicast.com

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now once again, it's Friday. It's time for "Mindset Friday". Now you've probably noticed a difference in sound if you're not watching this on video and that's because I'm doing this from beautiful Assateague island National Seashore just outside of Chincoteague, Virginia.

Today I want to discuss perspective. Because that's something that we need to keep in mind when we're doing our dailicast. We all have perspectives, right? It's how we view things. It's how we think of things. That perspective comes through on our dailicast. People hear that. So we need to make sure that we know our perspective when we sit down to do this.

I like being out by the ocean or I grew up in Jersey so I call it "down the shore". I like being out there, listening to the sounds, the smells, just seeing the immensity of the ocean because it puts into perspective everything that's going on. Particularly when we're busy working on our businesses or our dailicast and everything. We get wrapped up in the minute details of it and we get stressed out about it. Everything is like this big deal. We got to get this done....... we get all wrapped up. But when you come to a place like this, you really, puts you in perspective, puts life in perspective basically. You realize that in some ways how insignificant you are and yet every small detail here contributes to the overall picture.

So think about where you are, where you want to be, and what your outlook on things are from that perspective. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day and have a great weekend!

On this episode of the "Dailicast Moment" host Chris Laning speaks with Peter Stewart, a long time radio presenter and host of the "28 Day Flash Briefing Briefing". Today, they wrap up their discussion by talking about what they see as the future for dailicasts.

TRANSCRIPT:

CHRIS: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now today I'm going to finally wrap up my conversation with Peter Stewart from the "28 Day Flash Briefing Briefing". If you haven't caught any of these dailicasts from earlier this week, you want to go back and listen because Peter is a wealth of knowledge on this subject and even though I'm in and I've been doing dailicasts and I tell you guys how to do it, I continue to learn from him not only on his "28 Day Flash Briefing Briefing", but even just in the ones he's done for us this week. So Peter, once again, welcome to the "Dailicast Moment".

PETER: Chris, you're very kind. Thank you very much indeed for your words.

CHRIS: I think it's been very clear among people this week if they haven't picked up on it that both you and I are extremely passionate about this format. We see big things for this format! So I kind of wanted to take a moment to discuss where we see this format going and what kind of increase in listenership we think it might be in the near future.

PETER: I really think that flash briefings, Chris are the sleeping giant of what a Amazon Echo devices have got. As I understand it, they were almost put in as a bit of an afterthought and were mainly for the professional broadcasting companies. You know the BBCs and the CBSs is of this world to be putting out information almost hourly. You know, updated news bulletins of content they already had. I don't believe they thought that it was going to be opened up for everyone to be able to get in there to do these dailicasts or briefcasts, these micro podcasts or to give them their proper name, the flash briefings. I really think they are undiscovered at the moment, but they are just waiting to be discovered and to be opened up.

PETER: Let me give you a few ideas. I really think we call them estate agents over here in the UK, in London, but I know you refer to them as real estate agents. What a fantastic opportunity for real estate agents to really own the area. And I don't mean to have a flash briefing talking about you know, a four bedroom detached house with two bathrooms and a large garden and an in and out drive. I don't mean that. That's far too much advertising! Who's going to be listening to that time and time again every single day? You won't. However, if you're a real estate agent, you should be owning your geographical area. You should be talking about the news that's happening in your area. You can become known for that, particularly with fewer and fewer local newspapers. You can be talking about the schools and the education system. How good your local schools are. How clean the local parks are. Talk about local events. Talk about how far it is to the beach. About developments or road closures that are going on because something's going to be retarmacked or there's been a burst water main so avoid this area. Be known for your local geographical area. And then when people want to move from one side of the city to the other or if people want to move into your fantastic city, then they we'll already know you are an authority in that. You're staking your claim in knowledge of the local area. And if you are giving that kind of advice perhaps along with, I don't know, DIY tips around the house, then people will come to you. Your name is going to be front of mind when people want to buy or sell their home. As an example of how a local business can really use flash briefings to be loud and proud on this new platform.

CHRIS: And I love that example and that's one of the things that I think both you and I are out there trying to convince people to do and saying, look, you know, look into this, see what you can do in your industry and take advantage of the fact that it's still relatively new. I mean that's changing. I mean even the last six months and there was be like maybe 10, 15 new flash briefing showing up every day. Now you go in there, there's 30, 40, maybe 50 new ones a day. So people are starting to catch on. You need to jump in now to claim your niche and go with it.

PETER: Absolutely. And all the time people are doing slightly different things. I've got a few ideas in the back of my mind for a couple of things, which I'm hopefully going to be launching in the next few months or certainly by the early part of next year. But think of maybe quizzes and competitions or formats. Think of creativity. Think of perhaps the kind of radio shows or radio formats, radio competitions, radio features that are already used out there. May be on your local station or maybe on PBS or something like that. Whatever you do, don't steal them. However you can mix some ideas with something that is a passion of yours already and put something out that really cuts through that is really creative and can grab other people by the ears. I was going to say by the scruff of the neck, by the ears to show what a force this is to be reckoned with. It's sign up marketing. People will sign up, will subscribe to listen to what you have got to say every single day. You shouldn't be advertising on it, but you can stake your claim and you can put your name of your business front of mind.

CHRIS: Now I'm going to make one point in this. I'm probably going to talk about this on a future "Dailicast Moment", but while I have you on the line, I just wanted to be, if you're out there looking for an idea, don't go out there and you find somebody doing something similar to yours and go, ah, it's already being done. I guess I can't do that. There is room for similar shows in that vein. And the second part of that I would say is don't feel like it's a competition. You know, I'm sitting here talking to you. Obviously your's came out way before mine and we do have similar topics. But I think people can listen to both of ours and get different views, different types of information that just rounds that out. So like I don't look at you as a competitor. I look at you as somebody that I enjoy listening to and being in the same space and hopefully together we can really promote dailicasts.

PETER: Absolutely Chris! You're very generous and thank you. And I love the work that you're doing as well and how you've been dividing up the different content topics and the different angles that people can choose has been tremendous as I've been listening to your back catalog. So thank you for all your doing in this space and I really appreciate you asking me along to speak on your dailicast about flash briefings.

CHRIS: Not a problem. And I will say now that I've gotten past the 30 to 40 day mark, I see the beauty in your 28 day repeating every month. That's a brilliant idea!

PETER: Well again, bit of kind of creativity if I could kind of pat myself on the back. But yeah, taking the idea of a short course and putting it out as a flash briefing and anyone can do that. Not necessarily as a flash briefing course, but again, a 28 day course because obviously that's the shortest month in the calendar. And to just go through one to 28 so people listen on the first day of the month for the episode one and they work their way through in those kind of bite sized chunks. They are a little bit longer than most flash briefings. It has to be said. However, if you're really keen on learning how to do a flash briefing to market your brand, your business, yourself, your hobby, your charity, your nonprofit, then perhaps sign up to the "28 Day Flash Briefing Briefing".. It's free to listen and it's available on all Amazon Echo devices.

Speaker 2: My guest has been Peter Stewart, who is the host of the "28 Day Flash Briefing Briefing" And again, I've mentioned this before, I definitely recommend you go and add that because you will learn so much from them. Thanks again, Peter for being here on "Dailicast Moment". With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com Have a great day.

On this episode of the "Dailicast Moment" host Chris Laning speaks with Peter Stewart, a long time radio presenter and host of the "28 Day Flash Briefing Briefing". Today, they talk about what subjects he covers on his flash briefing.

On this episode of the "Dailicast Moment" host Chris Laning speaks with Peter Stewart, a long time radio presenter and host of the "28 Day Flash Briefing Briefing". Today, they talk about the different ways you can do your flash briefing.

TRANSCRIPT:

CHRIS: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now I'm excited to have back my very first guest on "Dailicast Moment", Peter Stewart from the "28 Day Flash Briefing Briefing". Now, if you listened to us yesterday, we were talking about why we're both so jazzed about the whole dailicast flash briefing format and how it's very intimate and how it's just a small amount of information that you're dribbling to people each and every day. But today we're going to talk about how complicated or how uncomplicated it can be to put together a flash briefing. So Peter, welcome back to the "Dailicast Moment".

PETER: Chris, it's great to be back with you.

New Speaker: Now, yesterday you started to talk to us about what's involved in putting together a flash briefing. Do you mind going back into that and explaining to people again how easy or how difficult they want to make it?

PETER: You know what? The easiest way for you to do a flash briefing is to set up an RSS feed, set it up, walk away, and then have Lexi , A-l-e-x-a actually read the content that you've already put onto your website. That's the easiest thing for you to do. And of course, that's what marketing is all about. Isn't it? Of making things easy for you? No, not really, because actually that's gonna be, it's gonna be easy for you. Yeah, but really bad experience for your listener. So I would suggest not doing that. I would suggest spending a little bit more time by actually reading the content of your dailicast or your flash briefing yourself. There's nothing, however good Lexi is or some of these other devices are, and they are getting better and better. None of them quite have the prosody of a human voice. None of them can change the speed, the tempo, the tone. Perhaps, build in a little bit of a pause for dramatic effect and that kind of thing that a human voice can do. Nothing can get quite excited about your new products that you're trying to explain to somebody or suddenly come down and say something in a much more kind of serious tone because you're being actually quite serious and thoughtful and cognizant about what it is that you are talking about. It's the humanity of the human voice. If that kind of makes sense. That brings over...that connects with people. We've been used to hearing other humans speak for Millennia and that is what is actually cutting through rather than the synthesized voice that Lexi may have when we read something out. It won't be received in the same kind of way as a human being delivering the same information would be.

CHRIS: And that's the amazing thing. And you were talking about the Lexi version where she just is talking and I don't know if you've noticed recently, I have a couple that do that and it sounds like that they have made some changes just recently where there does seem to be a little bit more emotion going into it. It was kind of surprising to me at first.

PETER: I think you are absolutely right! I noticed it about three or four days ago that I do believe her voice has changed and it has got a little bit better. I still think the Google voice is probably better still, but it just goes to show how things are moving on leaps and bounds at the moment and that technology is getting better and better and better. But you know what? You almost want to hear a stumble, a, a slight mistake, a hesitation that shows the humanity of a voice. Now sometimes as were shown with the Duplex last year, sometimes Google for example, is building in that hesitation into an automated voice, which actually sounds more human. But you know what a human does a better and actually can then connect better with another human being rather than have something that's too polished.

CHRIS: I think we're much more experienced at doing that. You know?

PETER: We've been doing it for a long time, haven't we? But of course the problem being that if you are reading from a script yourself, you've got to make sure that it doesn't sound as though you're reading from a script. You've got to be able to lift those words from a page. We've been talking naturally for thousands and thousands of years. What we haven't been doing naturally is actually reading words from a page, those squiggles on a computer screen or those squiggles on a bit of dried wood pulp. It takes a lot of effort. It takes a lot of training to be able to lift those words from page and actually make it sound as though they're just appearing in your head at that moment and you're passing them on conversationally.

CHRIS: Now, one of the things that we have stressed and we stressed it yesterday and I constantly stress is brevity in doing this. We want to keep these short. On that note, I think I'm going to need to have you back again tomorrow because we're having such a great conversation, but I do want to keep these within our limit. Do you mind coming back?

PETER: Not at all! I'm going to make some bullet points so I'm briefer tomorrow than I have been today, and I look forward to speaking with you again then.

New Speaker: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day.

On this episode of the "Dailicast Moment" host Chris Laning speaks with Peter Stewart, a long time radio presenter and host of the "28 Day Flash Briefing Briefing". Today, they talk about what makes dailcasts and flash briefings such a great medium!

It's "Mindset Friday" on the "Dailicast Moment", where host Chris Laning, talks about something related to mindset to keep in mind when doing your dailicast. Today, he discusses preparation. There are some things you should do to prepare yourself to record your dailicast.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. It is Friday once again, which means it is time for "Mindset Friday." Today we are going to be talking about preparation. Now you're going to say, well, preparation strictly isn't mindset because it's not a way of thinking, but it is a way of getting yourself settled down and ready to have the mindset to do the episode. So what we're going to do is be prepared when we're recording. Now I'm not talking about writing out an entire script because then you're going to read it and it's not going to sound good. And as I mentioned before, I used to do things that way much better to just have a list of ideas that you want to connect together. So we're going to sit down, we're going to jot down the ideas of what we want to talk about on that dailicast.

There's a couple of reasons why this is good. One. By doing that, you can see how much you're going to actually be putting into it and you may know that you're going to be running way long, which gives you the ability to break it down into one, two, maybe three other dailicasts and kind of keep the idea rolling over a few days. So jot those ideas down, put them into like a bulleted list that you can go through as you're recording the episode. Another thing you want to do is run through in your head a few times. I often do this when I'm driving. I know what I roughly want to talk about and so I just kind of rehearse it a little bit in my head, but I don't want to use the word rehearse cause you're not really going to rehearse it, but just kinda run through the ideas and see how they flow.

That's the main thing we're looking for here. If you find yourself rambling on and on or as you're running it through in your head, it just seems like it's going on forever. You may find that you need to break it down a little bit separated in separate episodes. In some cases, I've run through like a week's worth as I'm driving and suddenly the order that I was going to put them in doesn't make sense and so I'm kind of reordering things as we go. That's how it was with this week's episodes. I was talking about introductions and then was going to talk about audio logos, but as I kept running through things, it made it clear to me that audio logos needed to be talked about first, so I was able to make that mental adjustment long before I even recorded. Now when you actually do go to record, not only do you should you have your notes in front of you, but just do a quick once over, read through the notes, just a freshman in your mind so that your mind has an idea of where you're going.

Then when you're ready to record, after you've read that, take a pause Picture, your audience in your head and then just simply have a conversation with them. Now by doing all these steps, particularly laying out your points, you're going to have a map and a direction that your dailicast is going to go, which will keep you from rambling and scrambling, and believe me, I know I've done that from time to time. The more that I put these steps into place, the more that I'm putting down these ideas, the better on track I stay and the more confidence I have when I record, you will have more confidence. If you already know what you're going to talk about, the direction it's going, where you're going to start and where you're going to finish with that going on in your head, you know exactly where you're going and you've got that confidence that your listeners will then hear in your voice. Now, that's all for your "Dailicast Moment" for today. You can find out all you need to know on our website at Dailicast.com. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day and have an awesome weekend.

​Today on the "Dailicast Moment", host Chris Laning, talks about what to consider when choosing the types of intro you use on your dailicast.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now yesterday I was talking to you about the different types of intros you may want for your dailicast, so today I want to go through that again, but explain when you may want this type of intro.

Now the first example is fully produced and that's the one where we said it was a music bed. It had voiceover artist or the host and their talking about the name, the purpose for the podcast and dailicast. Also the host name and any other important information they feel like you should get. Well fully produced ones are usually a bit much for a dailicast. They can run a little too long and it just seems overwhelming. If people have to listen to this every single day, it's going to get old, it's going to get old fast.

However it is proper to use a fully produced one, particularly if your dailicast is representing a larger corporation or an organization. If it's something that's more than just the host and if you're trying to put out a really professional feel to show that you are kind of a really firmly established organization or corporation, a fully produced is probably the better way to go.

A secondary one to that is if you have a dailicast that really has some special information you need to get out, whether that's disclaimers or copyright notices or something you've got to push through every day in the proper language, that might be one to use as well. For example, my, "Your Daily Psalm" podcast, I have a thing in there where I need to announce that the Psalms that I'm reading from are from the NET Bible at NetBilble.org. Well, I could do that every day as a live open, but that would just get really annoying to always have that language in front of me, so in that case I do a fully produced one. I just have the name. I have the host and I have that disclaimer in there.

One of the other types we talked about was the short produced. Now, the short produced is pretty much it just, it's a music, again, voiceover artists or host prerecorded and it just contains the name of the dailicast and the host name and gets right into it. That one is great if you're a small business or a solopreneur and where you are. the chief focus of the dailicast. And the reason that is because it does add a little more professional ability to it. So it says, Hey, I'm a professional, I'm serious about this and this is what we're doing. Now you don't want to go overboard and make it crazy like THE number one most we're not, we're not trying to over promote ourselves, but it just shows that you took the time to put together something professional and upbeat, particularly if you use a separate voiceover artist for that. And if you need one, just give me a call, just saying.... Alright, so again, a small business for solopreneur, let's go with the short produced.

Now I also talked about what I called the live intro. It can also be good for Solopreneurs, but it's definitely for formats that are a lot more intimate where you're just kind of talking one-on-one and you're trying to be somebody that people are familiar with. Just play a little bit of music and you just start right off. That's what I do with "Dailicast Moment". So the music starts playing you say,"With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com." Boom and I'll get right into the meat of it, but I am actually recording that every time that I record the episodes, so that's why I call that a live one.

And I also do a version of that with my "Voice Over Match" podcast.

Now one thing I add there that I didn't include in most short produced is today's date and I do that for a reason because those dailicaste are really tied to the podcast episode for that particular week and so it's not going to be one that I'm going to eventually make evergreen anyway. This is going to be specific to this date, so I go ahead and include that date as an added way to let people know that what they're listening to really is fresh and off the presses. And so that's a variation that you can do on the [inaudible] intro. Now, finally, the other ones we talked about was the cold intro and the only time you might really want to do a cold intro is if you really want people to know that you're not a professional podcast or that you're just doing this as a hobby and that you want that real, real level intimacy where you feel like just hearing your voice, they're going to Kinda know who you are.

I really don't recommend the cold One. It certainly is the easiest, right? I mean you don't have to add music or anything. You just open up your record and you save. You can do that and I guess if that works for you, that's great. However, I don't recommend that.

Now that's all for your "Dailicast Moment" for today. If you want to launch a dailicast, but you don't have the time to do all the necessary steps to make it happen, just go to dailicast.com and check out the Dailicast concierge service. Now that service, you simply sit down for 30 to 45 minutes a week, record your five episodes and then send it to us and I take it from there. Again, you can find out more at Dailicast.com With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!

​Today on the "Dailicast Moment", host Chris Laning, talks about the various types of intros you can use on your dailicast.

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com Now all week we've been talking about audio logos and today we're going to start talking about intros, the different types of intros. Now if you've listened to podcasts and other dailicasts, you know just about every one has some sort of intro on it. We need to know what we're listening to. Right? Well, the types of intros vary greatly and I'm going to discuss some of those today. One of the more common ones is the fully produced intro. Now that this is very common among podcasts, not as much with dailicasts, but there definitely are some out there. Fully produced means they'll have a music bed under it. It's prerecorded. I mean everything technically is prerecorded on here, but you know what I mean. They're not doing this each and every time they're recording it. They just have a file that they drop in there.

So it's prerecorded. It can either be with a voice over artist or the host saying it, but it includes things like the show name, usually a description or purpose for the podcast, of course the name of the host. And then getting in, you know from there the music starts to fade out and then you can get into your actual dailicast for the day. Now those tend to run a little bit longer and in the dailicast world we need it to be a little shorter than that.

So another common one that I've seen similar to the fully produced is what I call the short produced. So it's similar. You've got the music bed. You've got prerecorded, either voice over artist or the show host, and they are pretty much though just giving the name of the show, the name of the host, and then going into it. A lot shorter and a lot better fit for dailicasts.

Now another type is what I call the live open. Again, we're all recording this, so it's not technically live, but what I mean by that is the live one is essentially where the host as they start hosting that episode just says, "Hi, I'm so and so. Welcome to the whatever show." It's very simple. It's very easy and they probably will still be playing some sort of music as they start it, but it's not some whole preset thing they drop in there.

Now another type, especially in the dailicast world, I don't think this would work too great in the podcast world, but in the dailicast world there's also one called the cold intro and that is just the person just starts talking. They don't even really say who they are or explain what they're doing. They just start talking. Now the reason this can kind of work in the dailicast world is because a lot of the dailicasts are on the Amazon Alexa environment and the way Amazon Alexa's flash briefing is set up is that Alexa herself announces each thing as you go into it. So for instance, for "Dailicast Moment", Alexa would go "From Dailicast.com" and then it starts playing. So I could see where if you just started talking and people already know what that is, that would make sense.

Now which one are you going to use? That's a good question and that's one we're going to deal with tomorrow. I'm going to explain all the types again and explain when it might be best to use which type.

Now that's all for the"Dailicast Moment" for today. If you like what you have been hearing on this dailicast, I would love it if you could leave us a review. If you are listening in the Amazon ecosystem, head over to Amazon and search for Dailicast Moment in the skills section. There you can leave us a rating and review. If you found us elsewhere, iTunes Store, Google Play Store, Sticher, Spotify, YouTube, head over there and leave a rating or review. I r would really appreciate it. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com Have a great day!

​Today on the "Dailicast Moment", host Chris Laning, continues his talk about audio logos, the short sounds (music, voice, etc.) used to let listeners immediately recognize that your dailicast is playing. He tells about the method he has employed for creating audio logos for his dailicasts. Music Clip: "Legendary" (Official Audio) - Welshly Arms

TRANSCRIPT:

With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now yesterday I was talking to you about the importance of an audio logo and what it is and I explained to you the several different types of audio logos, whether it could be a simple sound effect, whether it was a short musical clip from a song, whether it was a short musical riff that you put together or whether it was just simply a little short voiceover phrase that you play.

Now, today I'm going to talk to you about what I did when I went to create audio logos for my three dailicasts. I had found out about the importance of audio logos. Other people had been talking about how extremely important they were, particularly in a voice first environment like Amazon Alexa. And so I decided that I was going to come up with one, but I didn't know where to start.

So this was back when I was creating my, "Your Daily Psalm" dailicast. So I started thinking, do I want sound effects? I played around with a few things. I thought about finding songs and doing the clips finally, like, no, I think I want a musical riff. But well, how do I do that?

Now, I've done a little bit of music writing in the past, but not really able to play piano. I can't just sit down, just bang out a few things. But that's in some ways, that's kind of what I did. I started playing around on the piano just to see if some sort of combination of notes felt right. And before I knew it, I actually fell right into it. See in my head I was running through the name of my dailicast and unbeknownst to me, I actually started plucking out notes in kind of the same rhythm as that name. After a while, you know what that kind of reminds me of the name. So I took that little musical phrase and I went to my computer. I brought up this music writing software I have, it's called Musescore. It's free. And I went in there, I put those notes in and just listened to it. Picked out a right instrument that seemed right with it and went, this is pretty good. Now this is how it ultimately turned out. ( "Your Daily Psalm" audio logo plays)

One of the things that I did though when I got the background music. See, what you didn't realize is the theme music for "Your Daily Psalm" that you here. That is a bought piece of theme music that I got. But that opening portion is not part of that. What I did is knowing I wanted to use that theme music and having this music I'd put together, I actually transposed it very easy to do in the music software, just update until it was in the right key. Then laid it over top using audio software. So I generated out the WAV file. I took the music, I laid it over in an audio editing program and now it sounds like a very cohesive one piece and it just fades into it. (Start of "Your Daily Psalm" opening theme plays)

And I love that. And it really worked for me, especially because I didn't really tell people that I had done that. But within a few days of launching "Your Daily Psalm", of course I had my kids listening to it and all that. Well I found that whenever it would play, the kids would then immediately sing back "Your Daily Psalm". I went, there you go. It wasn't just me, it really works. So it was kind of a subliminal way of putting the name in there and they hear it in their head when they hear that music. So I've gone on and done the same thing for my other two dailicasts, for instance, "Dailicast Moment". ("Dailicast Moment" audio logo plays)

Yeah, you see now you can hear the words "Dailicast Moment". Your welcome because you're never going to unhear that. And then I also do it for my "Voice Over Match Dailicast". Now in that case, "Voiceover Match Dailicast" was really long, so I just went with "Voice Over Match", listen... ("Voice Over Match" dailicast audio logo plays).

And that's how I went about putting together my audio logos. Now you don't have to do it that way and in fact I kind of think it's my unique thing, but if you want to go with something like that, please feel free. I'm not really going to be that way. I just wanted to point out to you, that's what I do and now it's given me kind of a narrowed way of coming up with something. So as I create dailicasts, I'm going to think about their names and I'm going to try to find a musical way to say that name.

And it's memorable. When you hear it, don't you realize that you're listening to the "Dailicast Moment". Maybe the whole name part hasn't stuck yet, but at least you know it, you hear it and you know which one you're listening to. And that's the importance of the audio logo. So let's get out there and let's create some interesting and attention grabbing audio logos.

That's all for your "Dailicast Moment" for today. Now, if you aren't already doing so, don't forget that the "Dailicast Moment" is available as an Alexa flash briefing skill. Just go to Amazon and search for "Dailicast Moment" and then click to enable it for your account. It'll then be available on all your Alexa devices and all you have to say is, Alexa, play my flash briefing. And you will hear "Dailicast Moment" as part of all your other flash briefings. And don't forget if you don't have an Alexa device, you can still download the Alexa app on your smartphone and be able to listen to flash briefings through there as well. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!