Daily Content Machine

You're working hard, you feel like you're doing a good job with your work, but you just don't seem to be getting any traction. No matter what, your audience isn't growing at the rate you want it to.

Why is it that some people seem to be getting recognition and you're not? Do they know something you don't?

It turns out they do.

Growing an audience is not a result of magic and it's not a result of luck: growth comes when you consistently serve great content to that audience.

It's not just any kind of content, and you can't just do it whenever you feel like it. There are 4 very crucial keys to growing an audience, and you don't just need one—you need all 4 of them.

I mentioned in passing to Ben that I've never had a budget. Even when I was living month-to-month, I didn't have a budget. Ben said he was taken by surprise because, "If anyone were to have a budget," he certainly imagined that I would be one of those people.

Oddly enough though, I never have. We talk about how my no-debt mentality plays into this, as well as how I'm able to prevent unwanted spending and still maintain proper allocation of funds and expenses without using a budget.

It's an exploratory episode wherein Ben and I discuss the different methodologies, habits, and mindsets around handling finances and ultimately arrive at deeper issue of your core values and how they define the way you approach money.

Matt announces that he's finally quitting his day job and going full time with his businesses and self employment. We start out talking about finances, paying yourself, spousal support, and investing in your business.

We get to the difficulties of taking vacations when you love what you do. How do you remove yourself and take a break? We discuss the challenges of systematizing in the context of Physical businesses vs. Digital businesses, and defining the difference between finding fulfillment in your work and just plain workaholism.

I recently received a series of questions from a potential customer. They were inquiring about a product and wanted some additional details. At the end of their list, they wrote one more question which they admitted to feeling silly asking but went on to say was important to them:

"How can I trust you?"

The profundity of this question struck me. Sure, I had plenty of social proof, but at the end of the day those are just numbers to this person.

How can you really know someone? How can you really trust them?

We talk about 3 ways to build trust, how trust leads to loyalty, and why loyalty positively influences the lifetime value of your customer.

None of this works if you're focused on short term returns. It's all about the Long Game Mindset.

We all want more time. Unfortunately, we're all allotted the same amount of time each day. We fill time automatically, which means we don't "find" time by chance.

All you have is the time you intentionally set aside. You make time by saying "no"—it's the 2-letter secret to making time. When you choose to do one thing, you're able to do it because you're saying "no" to other things.

The only tool you have to create time is "No." We do the things that are important to us, and the things we say "yes" to are the things that our actions are declaring as important.

We talk about how to say "no" if you're a people-pleaser, why "no" is about more than just creating margin, and the reason you should be saying "no" even if you have an entirely blank day on your schedule.

I've compiled a list of common myths creative people perpetuate. Many people repeat these myths to themselves, and often offer them as advice to others. I want to talk about why they are misconceptions and how you can change your mindset.

It's rapid fire and we don't slow down in this episode (well, except for the unexpected yoga bit). It's chock-full and jam-packed. Unofficially, we're calling it the "Gold Nugget" episode.

Do you come home from work every day completely drained? Is your creative energy zapped when you get off work? Are you completely unmotivated to work on the side projects of your passion? Let's face it: you're probably in the wrong day job.

The day job is the foundational platform of The Overlap Technique that supports your ability to grow your passion organically to the point of making a living.

The key is a day job you don't hate. It's not going to be your favorite thing to do, but it can't be something that drains you creatively. If you hate your day job, you need to quit. You probably already know that and just haven't pulled the trigger yet. We're here to motivate you and help you through the many struggles associated with quitting.

I'm not talking about being foolish. I'm talking about making a calculated risk and going all in with the things you love. Let's take the dive.

I do a solo show challenging the idea, concept, and existence of failure. I'll tell you why it doesn't exist and how (astonishingly) you're actually right if you think I'm wrong.

It's a condensed, deep, and introspective episode that will get you thinking about mindsets no matter what you believe. It's a refreshing change of pace from the usual.

I'm joined once again by good friend, Matt Lopez who you might remember from e059. Matt is a serial entrepreneur who maintains an intense pace (I think this is why we get along so well). He shares insight into how he started his many businesses, the struggles of being taken seriously as a young entrepreneur, what he calls "business goldmines," removing yourself from the things you shouldn't be doing in your business, and why he offer $500 to his employees to quit.

We discuss the application of The Overlap Technique with multiple businesses and using capital from one business to fuel another. You'll always leave a discussion with Matt inspired, and this episode is no exception.

Why do people subscribe to you? Why should people subscribe to you? What value do you provide? If you can't answer these questions, there's a problem.

Are you consistently delivering the kind of content people expect from you? Are you valuing their time and attention by putting in the forethought and preparation needed to create valuable content?

Creating content of this caliber on a consistent basic requires a substantial amount of effort and dedication—one that many are not willing to put forth. Worse, when you reach a certain level of success, you can be tempting to "coast" on your past success, fooling yourself into believing that your reputation alone will carry you forward.

In this episode, we discuss Celebrity Syndrome, and how to avoid it now before you get there. We dig deep into the value-centric questions you need to ask yourself to stay on track.

It's hard to maintain quality output. That's exactly why you need to do it. It's about thinking of the value of the time and effort you're putting in now as being quantified by future returns.