Daily Content Machine

I just launched Learn Lettering 2.0 which generated six figures in revenue by the second day and the launch is far from over.

In this episode, I share insider tips that will make you thousands more on your next course launch. I talk about how to validate your course idea, how to get people to care about it, how to maximize your initial launch period, how to create urgency without discounting, how to close strong, how to promote on-going sales after the launch, and so much more.

The Community members who listened live were saying it was like I just gave them $2,000 of value. If you're not listening to this show, you're saying you don't care about $2,000.

Whether you're thinking about doing a course, planning a course, about to launch a course, or already have one that you're wanting to supercharge and breathe new life into, you're going to get ideas from this episode.

This is a really insightful episode. Whether you’re already a boss, thinking about hiring a team, or actually an employee who is simply wanting to impress a boss, get a raise, or just get noticed, you’re going to love this one.

We talk about the value of taking initiative (yes, I put a real dollar amount on it). The importance of hustling and the direct association between working hard and making money.

My new Learn Lettering 2.0 course just launched yesterday, but since this episode was recorded last week you get to hear the hustle that went into production before it launched and why I worked so hard to produce Learn Lettering in such a relatively short time.

As small business owners, our employees are like our family. Just like if you have a family and kids you do what it takes to take care of them, so does a boss. No matter what it takes, I know that I need to take care of my people.

Does money come as a result of focusing on the money or focusing on quality work?

Matt says it’s focusing on the quality. I think it’s a little bit of both. You do have to focus on the quality, you do have to focus on value to people and enriching their lives, but you also have to sell.

Matt and I did a double recording a couple weeks ago for this episode, so we’re already pumped from the beginning since it was the second show we did in a day.

It’s shorter (half an hour) but it’s fiery. We talk about quality, doing good work, the necessity of selling your work (even if you feel awkward), why you need to change your mindset about money, and why happiness is not about reaching the Lambo Goal.

As a solo business owner, you have to embody many different personas. Sometimes you’re the CEO, sometimes you’re the writer, the editor, the designer, or the developer.

When do you switch from big picture to detail mode? When should you look up from your work and evaluate if you’re heading in the right direction?

Everyone has their own default mode. Some of us are naturally big-picture thinkers, others are more detail-focused. But we all have to work to excise the switching muscle.

We share some practical tips for switching to work mode and being a visionary alike. We talk about scheduling specific times of the day to focus on both (surprise! Matt and I have different approaches that both work), and we discuss whether or not you need to do the work you dislike in the beginning.

Figuring out your own salary as a business owner can be tough. It can get more confusing when you factor in the legal requirements of different kinds of business entities.

Should it be flat or based on a percentage? Do you pay yourself more when the business is doing well? What about partnerships and sole proprietors? What if there isn't consistent cash flow? If you're not willing to make sacrifices, do you just have to accept that growth will be slow?

How do you handle things when you're running a solo business what changes when you hire employees? Is there ever a time when it's right to raise the owner's salary?

We answer these and more questions in today's episode.

Does building a thriving business at a young age mean not having a life?

This is a question that was asked in the Community chat. To answer, we first must define life (big task, no?). What is life? What fulfills you? Are you living your purpose?

These are big questions. But questions like these must be asked. This show is about setting big goals and doing what it takes to achieve them. A Lambo Goal is not a normal thing. We can’t be surprised when achieving it means leading a life that doesn’t look one that many others lead.

You can’t do ordinary things if you want unprecedented results.

It comes down to whether or not you have an alignment between what fulfills you and what you are actually doing on a day-to-day basis.

Most people equate “having a life” with going and doing fun things with friends. Does succeeding in business require sacrificing this? No, not necessarily, but it does mean making sacrifices. Often, those sacrifices do include friends and they do include saying no.

We talk a lot about saying no more than you’re saying yes. If you’re struggling with friends and family not understanding why you do what you do or feeling guilty for doing so much because you love what you do, this episode is for you.

How do you maintain motivation when you don’t see results? What if you try and things don’t work out?

How can you tell the difference between doubt and a sign that maybe you should be doing something differently?

I bring some #harshsean into this episode. We speak to what to do when the financial results aren’t there and I’ll be honest, I give some tough love. There’s still some people listening who have doubts for all the wrong reasons.

If your business is not supporting you right now, you can’t continue trying to make ends meet with it. It’s time to sacrifice. It’s time to get a day job in place. If you really care about this thing, it’s time to use The Overlap Technique and cover your bills before trying to grow your business or pursue your passion.

All entrepreneurs have doubts. What if our growth slows? What if we can’t make payroll? Did I wait too long to hire? Am I hiring too soon?

You’re not alone. We talk through these struggles.

Today, we’re talking about communication and quality time with your significant other (we call this “Heart Time” as you’ll hear us explain). If you’re single, this episode isn’t exclusive—much of it applies to family relationships in general.

We often operate on assumptions. We’re all guilty of it. You typically don’t realize this is the case until something blows up. This usually happens when there are unmet expectations.

Family is a big part of business. I’m not just talking about working with family, but your work affects your family life just as much as your family life affects your work.

Communication and mindset are vital. You need the support of the people around you and you can’t ask for their undying support while providing none in return.

Matt and I both struggle with this: it’s easy to think we’re doing our job of providing for our families by working hard. But monetary provision isn’t everything. There’s no substitute for spending personal time with the people you care about. You can’t just write a check.

It’s important to set aside designated time to spend with your family. It’s also key to make sure you’re all on the same page. Understanding each other’s mindset is critical. You may have a very long-term vision when it comes to handling finances where as your spouse may be more focused on the now (or vice versa).

You both need to play off of each other’s strengths. It’s not about converting them to your mindset necessarily, but more so about making sure both of you support one other.

I waited too long to hire with my first business.

I was scared to hire because I didn’t have the work. I was scared to get more work because I didn’t have extra help. It was a chicken-and-the-egg problem.

Now, I have local and remote employees. It took a lot to overcome my superhero syndrome.

Matt seems to have never had trouble hiring help. He makes it look effortless. It’s definitely a skill.

In this episode, I grill him with a ton of questions because he not only has many employees in numerous businesses, but also works with remote Virtual Assistants on the other side of the world.

I ask him about his hiring process, training, creating culture with remote employees, the legalities of contractor vs. employee, and when is the right time to hire. Matt also shares some of his resources with us.

It’s a great listen if you’re hiring right now, but also (and maybe even more importantly) if you’ve yet to begin hiring. This episode will give you a good idea of what you should be looking for and what to expect when hiring a Virtual Assistant or remote employee.

In the pilot episode of Lambo Goal, we talk about setting the 20 steps to your big goal to work on every day.

Today, we take a systematic approach to breaking down those 20 steps into four groups of five, ultimately arriving at what will effectively be an autonomous empire.

Matt shares a tip that, had I applied it to my first business, not only would have made me thousands, but would have likely resulted in me still owning the business today and maintaining it as an asset.

Whatever level you’re at, you’re going to get a lot out of just the first group of five: the opportunities within immediate reach. There are ways to quickly increase revenue in the short term that are right under your nose.

This episode will show you how and give you oh-so-much more.