In this powerful episode of Daily Influence, host Gregg-Brooke Koleno sits down with Serena Mastin—CEO, speaker, creative visionary, and author of the transformative memoir Exposed. Serena’s journey is nothing short of extraordinary: from surviving childhood instability, homelessness, and trauma to becoming a powerhouse leader who builds organizations rooted in creativity, courage, and connection.
Serena opens up about the pivotal experiences that shaped her—from navigating witness protection and foster homes, to building a successful marketing agency, to enduring unimaginable personal loss when her husband passed away in 2020. Through vulnerability, self-awareness, and determination, she rebuilt not only her business but the foundation of her own leadership.
Together, Gregg and Serena explore themes central to the I in Team series, including:
• The influence that begins with self-awareness
• How authenticity creates deeper connection and stronger teams
• The importance of values-driven leadership
• Balancing service with self-preservation
• Using storytelling as a vehicle for healing and impact
• The role of AI as a tool—not a replacement—for human connection
Serena also shares the life-changing shift that inspired her memoir Exposed and the quote that now guides her leadership: “You don’t have to set yourself on fire to keep others warm.”
This episode is a reminder that influence becomes most powerful when it comes from a place of truth, intention, and alignment. Serena’s story will leave you inspired to show up more fully, lead more responsibly, and use your voice to create meaningful impact.
Tune in for a conversation filled with wisdom, courage, and a call to step into your authentic influence.
Connect with Serena at: https://serenamastin.com/