It’s a tale as old as Nirvana. A band (ideally punk or punk influenced) forms and gets some buzz. Major labels swarm. The kids sign on the dotted line…and are promptly thrown to the wolves. Fade to black. And while that often-repeated story isn’t exactly false, it doesn’t do much to capture the shifting dynamics that shaped the economies of rock over the 90’s and 2000’s—an era when the relationship between independent artists and the major label mainstream was central to American musical culture. Luckily for us, we have Dan Ozzi, whose excellent book “Sell Out: The Major Label Feeding Frenzy that Swept Punk, Emo, and Hardcore, 1994-2007” is a vital guide to a complex and frequently oversimplified moment. We talk Green Day and At The Drive In, Thursday and Jimmy Eat World as we try to figure out why major labels threw so much money at emotionally-literate post-hardcore bands when there was still a bumper crop of Nu Metal—and how those practices shifted as the internet began to remake the industry. Talk about understanding in a car crash, amirite?  

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