Channel Journeys Podcast

Dan Tomaszewski: How to Power Up MSPs

Listen Later

One of the common mistakes we make in channel marketing is expecting our MSP partners to use our self-serving marketing content. MSPs don’t sell individual services. They sell a complete offering. Getting your MSP to sell more of your solution requires helping them sell more of their of their complete offering. Dan Tomaszewski, EVP Channels, shares how Kaseya is empowering MSPs with an innovative marketing service that enables their partners be more successful and more profitable in selling their complete offerings.

KEY TAKEAWAYS

Here are the top 5 things I learned from Dan about powering up your MSPs with a marketing service:

  1.  Marketing campaigns built for your MSPs can’t be designed to promote your solutions. They need to promote the MSP’s offering and brand. 
  2. You can also help MSPs by providing additional content including blogs, videos, social posts and social graphics. 
  3. All of the marketing content needs to written in plain talk, addressing the business needs of the end customers, and positioning your MSPs as thought leaders. 
  4. Offer your marketing content on a partner portal that allows you to track partner engagement and follow up with partners who aren’t engaging.
  5. Don’t be afraid to charge for your marketing service, not to make a profit but to cover your costs. Partner’s will value it more than if you gave it away. 
    6. LINKS & RESOURCES
      • Connect with Dan on LinkedIn
      • Listen to 10 Tips For Building A SaaS MSP Channel
      • Hear How To Find, Engage, And Inspire MSPs
      • Learn more about Allbound
        • The post Dan Tomaszewski: How to Power Up MSPs first appeared on Channel Journeys.
        ...more
        View all episodesView all episodes
        Download on the App Store
        Channel Journeys PodcastBy Channel Journeys Podcast
        • 4.8
        • 4.8
        • 4.8
        • 4.8
        • 4.8

        4.8

        12 ratings

        More shows like Channel Journeys Podcast

        View all
        Fresh Air by NPR

        Fresh Air

        38,511 Listeners

        The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

        The Tim Ferriss Show

        16,100 Listeners

        VINCE by Cumulus Podcast Network | VINCE

        VINCE

        63,239 Listeners

        Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

        Finding Mastery with Dr. Michael Gervais

        1,660 Listeners

        The Ben Shapiro Show by The Daily Wire

        The Ben Shapiro Show

        155,644 Listeners

        Pivot by New York Magazine

        Pivot

        9,538 Listeners

        The Daily by The New York Times

        The Daily

        112,398 Listeners

        Ultimate Guide to Partnering® by Vince Menzione - Technology Industry Sales and Partner Executive

        Ultimate Guide to Partnering®

        55 Listeners

        FT News Briefing by Financial Times

        FT News Briefing

        656 Listeners

        All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

        All-In with Chamath, Jason, Sacks & Friedberg

        9,633 Listeners

        SmartLess by Jason Bateman, Sean Hayes, Will Arnett

        SmartLess

        58,104 Listeners

        The Megyn Kelly Show by SiriusXM

        The Megyn Kelly Show

        40,725 Listeners

        The Rest Is History by Goalhanger

        The Rest Is History

        14,012 Listeners

        Morning Wire by The Daily Wire

        Morning Wire

        26,656 Listeners

        The Mel Robbins Podcast by Mel Robbins

        The Mel Robbins Podcast

        20,212 Listeners