In this age of exponential growth and innovation, we are all at risk of being disrupted by new competitors and new business models. Yet most of us are driving into the future spending more time looking through the rearview mirror than through the windshield. But what if you could anticipate the future? What kind of partner program would you develop? What kind of partners would you recruit? What kind of competitive edge would that give you? 

This week’s guest, Daniel Burrus, is a technology futurist, best-selling author of The Anticipatory Organization, and founder of Burrus Research. I have a fascinating conversation with Daniel as he shares how you can predict the future by studying and categorizing trends. Learn how you can create an anticipatory channel organization that will enable you to disrupt instead of being disrupted.

Anytime you can see a disruption before it disrupts, anytime you can see change before the change hits, you can use that to your advantage. @DanielBurrus
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The beauty of a soft trend is if you don't like it, you can influence it. And the advantage of a hard trend is you can see it coming, and that lets you parent change into opportunity. @DanielBurrus
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Unplug from the present, the crisis you're managing, the deal you're trying to cut, and instead plug into your future. Why? It's where you're going to spend the rest of your life. @DanielBurrus
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If it can be done, it will be done. If you don't do it, someone else will. The risk now is not doing it. @DanielBurrus
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