In this episode of The Good, The Bad & The Beast, Eddie Hall sits down with Daniel Mulligan, the man who has just set a brutal new world record, deadlifting 70kg an astonishing 11,738 times in 24 hours.

But this conversation goes far beyond the numbers. Raised as one of seven siblings in Nottingham, Daniel left school to work on the tools before following his true obsession, strength training and coaching. Known for his deep understanding of programming and endurance based strength, he explains why this record was never about ego and how months of isolated training pushed him mentally and physically further than anything he’d done before.

Daniel opens up about why he chose this challenge, the friend battling cancer who gave the record real meaning, and why deadlifting for hours alone in a warehouse became a test of purpose rather than strength. He also shares controversial views on modern training methods, why endurance and repeatability matter more than max lifts for most people, and how the deadlift remains the most relatable and misunderstood lift in the gym.

From Guinness World Records to coaching everyday lifters, this episode is about obsession, discipline and doing hard things when no one is watching.

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