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Nurse Entrepreneurs: Do You Really Have a Marketing Problem?When business slows down, what's the advice we hear most often?Post more. Create more content. Grow your audience. Get more visible. Do more marketing.But what if marketing isn't actually the problem?In this episode we're looking at what happens *after someone discovers your business.Marketing can help someone find you, visit your website, download a resource, send an inquiry, or express interest. But then what?Where does that person go? Is their information captured? Is there a clear next step? What happens if they're interested but aren't ready to buy today? And most importantly, does your business have a process for continuing the relationship, or does everything depend on you remembering to follow up?We'll look at the difference between a visibility problem and a business infrastructure problem and complete a simple mini-audit to help you determine where your real gap may be.Because sometimes the answer isn't more marketing.*Sometimes you need a better business behind the marketing you're already doing.*Listen in, then take a look at the next person who expresses interest in your business and ask yourself: What happens next?#NurseCEOLive #NurseEntrepreneur #NurseBusiness #NurseCEO #BusinessSystems #BusinessGrowth
I'm starting something new, and I'm excited about this one.
Nurse CEO LIVE™: Build a Better Nurse Business is a new weekly LIVE conversation specifically for nurse entrepreneurs who are serious about building businesses that actually work.
And we're starting with a question I hear far too often:
“I'm doing all the things. So why isn't my business growing?”
You're posting. Networking. Creating offers. Updating your website. Learning. Marketing. Staying busy.
But busy and growing are not the same thing.
In our first session, I'm going to unpack why more activity doesn't always create more traction and help you start identifying what your business actually needs next.
If you're a nurse entrepreneur who's working hard but wondering why your results don't seem to match your effort, I hope you'll join me.
👇 Click the event below and join me for the very first Nurse CEO LIVE™.
Let's build better nurse businesses...together.
#nurseentrepreneurs #nursecoach #legalnurse #aestheticsnurse
What if betting on yourself didn’t require quitting your nursing job?
That’s one of my favorite takeaways from my conversation with nurse scientist and entrepreneur Alexandria “Alex” Nyembwe, PhD, MBA, RN.
Alex’s advice to nurses considering entrepreneurship is refreshingly practical:
Bet on yourself.
But don’t quit your day job while you’re doing it.
Because doing nursing differently doesn’t have to mean making one dramatic leap.
Alex started Authored by AJP after recognizing that her ability to educate patients didn’t have to end when they left the bedside.
Her nursing knowledge could reach people in a completely different way.
That realization led her into freelance health content writing, and eventually into advocacy, editing, textbook work, and other opportunities as the market changed.
And there’s something very “nurse” about the way she approached it.
Assess.Diagnose.Plan.Implement.Evaluate.
ADPIE works surprisingly well outside of patient care.
Try something. Evaluate what’s working. Pay attention to what has changed. Then adjust the plan.
You don't have to have your entire second career mapped out before you begin.
You also don't have to leave nursing behind to create something that belongs to you.
Sometimes doing nursing differently starts by giving yourself permission to see what else your nursing knowledge can do.
Watch my conversation with Alex and then tell me:
If you could use your nursing expertise in a completely different way, what would you want to try?
#NurseEntrepreneur #NurseBusiness #NurseBusinessGrowth #NurseLeadership #NursingEducation
Most nurses were taught to fit into the healthcare system.
What if the greatest impact you'll ever make happens when you build something outside of it?
In this episode of Dare to Do Nursing Differently, I sit down with Lorie Brown, RN, MN, JD, a nurse attorney, entrepreneur, and educator who has spent more than four decades helping nurses discover what's possible beyond traditional roles.
We discuss:
• Why nurses are uniquely qualified to solve healthcare's biggest problems.
• The growing opportunities in nurse coaching, concierge nursing, and entrepreneurship.
• How losing a job unexpectedly became the catalyst for building two successful businesses.
• Why competition among nurses is a myth, and why there's room for all of us to succeed.
• The mindset shift every nurse needs: stop focusing on what you're trying to escape and start getting clear about where you want to go.
One statement from Lori stayed with me:
"You have to know where you want to go, not what you want to get away from."
If you've ever wondered whether your nursing career could look different, this conversation offers practical insight, encouragement, and a fresh perspective on what's possible.
Watch the full episode and let me know:What does "doing nursing differently" mean to you?
#NurseEntrepreneur #NurseLeadership #NurseBusinessStrategy #FutureOfNursing #NursesFeedTheirYoung
For years, nurses have been told to be more resilient.
But what if resilience isn't the answer?
In my latest episode of Dare to Do Nursing Differently, I sit down with Darlene Hutton, RN, BScN, MSN, founder of QRS Educational Services, to discuss why one of nursing's most common buzzwords may actually be preventing us from addressing the real issues facing our profession.
Our conversation explores:
• How a bedside cardiac nurse built a thriving education business that has trained thousands of nurses.
• The difference between being a "climber" and a "camper" in your career.
• Why continuing education has the power to transform patient outcomes.
• The opportunities that exist for nurses who are willing to think differently.
• Why resilience alone won't solve the challenges nurses face today.
If you've ever wondered what's next for nursing, or for your own career, I think you'll find this conversation both refreshing and inspiring.
🎧 Watch the full episode here, and let me know…
What are your thoughts? Has the word resilience become overused in nursing, or is it still an essential part of the profession? I'd love to hear your perspective in the comments.
Every week, another nurse wonders if it's time to leave the profession.
But what if the problem isn't nursing?
What if it's simply the wrong fit?
In this episode of Dare to Do Nursing Differently, I sat down with nurse career strategist Rebecca Emery to talk about something we don't discuss nearly enough: building a nursing career with intention.
We explore:
• Why so many new graduate nurses leave within their first two years.
• How transferable skills open doors across specialties.
• Why your first nursing job shouldn't define your entire career.
• How hospitals can improve retention through career mobility instead of losing great nurses.
• Why you're never going to feel completely ready for your next step, and why that's okay.
One statement from Rebecca really stood out:
"Nursing school makes you a safe nurse. But what comes next? That's where intentional career building begins."
Whether you're a new graduate, an experienced nurse considering a change, or a nurse leader focused on retention, this conversation offers practical ideas that can help nurses build careers they want to stay in.
Watch the full episode and let us know: What helped you discover your nursing specialty, or what advice would you give a new nurse trying to find theirs?
#NurseEntrepreneur #NursingBusiness #NurseBusinessSystems #NursingEducation #FutureOfNursing #NursesFeedTheirYoung
What if burnout isn't telling you to leave nursing...but to do nursing differently?
Too many nurses believe they only have two choices: stay overwhelmed or walk away from the profession they love.
But there may be another path.
In this episode of Dare to Do Nursing Differently, I sit down with nurse coach, entrepreneur, and business mentor Mary Turner to explore how nurse coaching is helping nurses rediscover their purpose, build confidence, and create careers that align with their values.
In our conversation, we discuss:
• Why burnout doesn't have to define your future
• What nurse coaches actually do
• The biggest mistake many nurse entrepreneurs make• How limiting beliefs can keep us stuck
• Why progress, not perfection, is the key to moving forward
One of Mary's most powerful reminders is this:
"Do it with intentionality. Get messy. Let it be messy...and know that in the process, you'll create the best version of yourself."
If you've been wondering whether there's another way to use your nursing experience, this conversation is for you.
Watch the episode and then tell me in the comments:
What does "doing nursing differently" mean to you?
#NursingEducation #NurseLeadership #FutureOfNursing #NurseEntrepreneur #HealthcareLeadership
We're bringing back one of our most memorable conversations on Dare to Do Nursing Differently.
When this episode originally aired, Dr. Nena Hart had just stepped into her new role as President of the National Nurses in Business Association (NNBA).
Listening back now, it's remarkable how clearly her leadership mindset was already shining through.
At the time, Nena was navigating a major life transition. She had moved from Hawaii to Tennessee, returned to a full-time Director of Nursing role, continued growing her consulting business, and was learning to trust the process even when the next step wasn't clear.
One quote from this episode still stands out:
"I just had to show up and say yes. That was my part."
A year later, that message feels even more powerful.
This replay is a reminder that some of the most important seasons in our careers don't look impressive while we're living them. They look uncertain. They look messy. They look like starting over.
But often, those are the very seasons preparing us for what's next.
In this episode, Nena shares lessons about faith, resilience, abundance, entrepreneurship, leadership, and the power of community that are just as relevant today as they were when we first recorded this conversation.
If you've ever wondered whether your current season is building something bigger than you can see, this episode is for you.
Watch the replay and tell us:
What lesson from your career made more sense in hindsight than it did in the moment?
#NursingEducation #NurseEntrepreneur #HealthcareEntrepreneur #NurseBusiness #NursingContinuingEducation
"I'm just a nurse."
It's a phrase too many nurses say when they're considering a new opportunity, a big idea, or a different path.
In this episode of Dare to Do Nursing Differently, Teresa Sanderson sits down with Jennifer Mancillas, RN, co-founder of ADNI, to discuss her journey from the NICU to healthcare technology entrepreneurship.
Jennifer shares how a simple idea to support night-shift healthcare workers grew into a larger mission to improve the lives of healthcare professionals. She also opens up about overcoming imposter syndrome, becoming part of the first fully nurse-led team accepted into Y Combinator, and why nurses may be far more prepared for entrepreneurship than they realize.
One of my favorite takeaways: the nursing process isn't just for patient care—it can be a powerful framework for solving problems, building solutions, and creating change.
If you've ever wondered whether your nursing experience could lead to something beyond the bedside, this conversation offers both inspiration and practical insight.
Watch the full episode and discover what's possible when nurses stop saying, "I'm just a nurse."
What would you build or change in healthcare if you knew you couldn't fail?
#NursingEducation #NurseLeadership #FutureOfNursing #NurseEntrepreneur #HealthcareLeadership
Most nurses who want more freedom start by looking for remote jobs.
But what if remote work isn't actually the goal?
In my latest conversation on the Dare to Do Nursing Differently podcast, I sat down with nurse entrepreneur Deanna Cooper Gillingham, founder of the Case Management Institute.
Deanna shares how she built a location-independent nursing business that allows her to travel the world while continuing to educate nurses and improve patient outcomes.
One insight stood out:
Figure out the life you want first.
Then build your nursing career around it.
Not the other way around.
We also discussed:
• The difference between remote work and true location independence
• Why nurses don't need an MBA to build a successful business
• How imposter syndrome shows up even for experienced nurses
• Why case management requires business-side knowledge that many nurses never receive
• How better-prepared case managers can directly improve patient outcomes
Too often, nurses assume the next degree, certification, or job title will create the life they want.
Deanna's story is a reminder that there may be more than one path forward.
What would your nursing career look like if you designed it around your ideal life instead of designing your life around your job?
Listen to the full episode and join the conversation.
#NursingEducation #NurseEntrepreneur #HealthcareEntrepreneur #NurseBusiness #NursingContinuingEducation
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