Well, actually it's more complicated than that and there is a way a pharmaceutical or medical technology brand can be too successful.

In this seminar, I'll explain why that is and what it implies a sustainably succesful strategy.

I’d welcome comments and if you find this useful, please share it with your colleagues. If you would like to read the article on which this seminar is based, you can request at www.pragmedic.com (my latest publications). If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work. If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriandsmith) If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com.And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

Life science firms that look very similar on the surface - same size, same structure, similar strategies - often behave, think and perform very differently. In this seminar, I'll explain why that is and how it has parallels with why your brain is better than that of a chimpanzee.

This podcast is the second in a series of four about how life science firms  adapt their global strategies to the needs and wants of national markets. 

There's also an accompanying video on YouTube, just look for @profbriandsmith

 If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   

 I’d welcome comments on this video and if you find it useful, please share it with your colleagues.

 If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work. 

If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriandsmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

This is first of a series of four about how pharma and medtech firms transform their capabilities. 

 It begins by looking at how a firm's business model dictates what capabilities it needs. 

Then it looks at the underlying factors that make those capabilities possible.  

 I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriandsmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

New research suggests that innovation across several industries, including the life sciences, is becoming more incremental and less disruptive.

 In this seminar, I'll explain why.

 I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriandsmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

As you prepare to roll out strategic initiatives in the coming year, consider why most of these fail and only some suceed. The answer lies in their microfoundations and how good companies "sweat the small stuff". 

 I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

Pharma and medtech companies need to be global but national markets remain local in their needs and wants. To do this, they must "Glocalize"

In this article, the first of a series of 4, I describe the differences between "astute" and "naive" glocalization. 

I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

This podcast is the third in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube.

If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues.    

If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

This podcast is a the fourth in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube.

If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues. 

If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  

If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.

This podcast is the second in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube.

If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues.

If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)  

 If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.