As a game developer, it’s imperative to do research and make data-driven decisions to support a game throughout its lifecycle. 

This comprehensive talk will provide insight relevant to the entire lifecycle of a game, and the content will be relatable to all developers, no matter where they are in their development journey. 

In the prototype/concept phase, I will cover how to conduct a competitive analysis to get a feel for what’s already in the market and how developers can position themselves for increased visibility. 

This phase includes understanding the best platforms for your game, interpreting player reviews, rankings, and critical and influencer reviews. For those in the production/development face, 

I will walk through how to conduct target audience analysis by using existing tools and resources available for free. 

Next, I will cover playtesting from a product and marketing perspective and the most important questions you should ask to help with marketing the game. 

Sales projections play a vital role in the pre-launch phase, and I will help developers create reasonable expectations for the performance of their game. 

Finally, I will cover post-launch tactics to aggregate sales data to form dashboards, how to track store reviews, and the importance of tracking promotions and discounts. 

By the end of this talk, attendees will have a complete set of guidelines and best data practices to guide them throughout the development process.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

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