Data Beats Opinion

Data Beats Opinion

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Data Beats Opinion episodes

  • The Importance of Personalization in Online Marketing with Jason Resnick

    In this interview with Jason, we cover:

    • How Jason got his start in eCommerce
    • His journey with WooCommerce
    • The importance of personalization in online marketing
    • Why one of the first things Jason does with his clients is ask them what their customer journey is
    • Helping his clients identify their sales cycle
    • Nurturing customers through email
    • The importance of picking the right lead magnet
    • Using lead scoring
    • Launch style funnels vs evergreen funnels
    • How to make your marketing stand out in a crowded space
    • The value of putting yourself through your own funnels

    Connect with Jason

    @rezzz on Twitter

    rezzz.com

    1 hr 4 min
  • Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

    In this interview with Kurt, you'll learn:

    • the importance and impact of novelty
    • the effectiveness of combining community building with media creation and product launches
    • the offer that got people's attention on Black Friday / Cyber Monday
    • how to stand out online
    • just how successful ROA is on SMS
    • the importance of knowing you're not necessarily your own best customer
    • the key to competing with the big brands
    53 min
  • Refining Your List with LeadShield.io

    In this interview with Brandon, we discuss:

    • The inspiration behind the creation of LeadShield
    • The surprising thing Brandon found in the process of creating LeadShield
    • The growth strategies Brandon's used for his 3 SaaS
    • His use of Mechanical Sequences to plan his promotions
    • The importance of keeping customers happy and offering a great product
    • The two parts to effective email marketing
    • The benefit of segmenting your list
    • Why you want to collect the lead first and weed out the bad leads later
    • The importance of understanding your ideal target market when developing a SaaS

    You can connect with Brandon:

    LeadShield.io

    Discount page: go.leadshield.io/databeats

    On Facebook as Brandon Shelton - send him a friend request

    1 hr 1 min
  • Funnel Optimization Strategies with Josh Doody

    Josh and Keith discuss:

    • Josh's offer and how his funnel is structured
    • How he uses RightMessage
    • Using SEO to grow his site visits from 150 to 100K
    • What happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template and selling the other 9
    • How he utilizes his thank you pages
    • Why he shortened his funnel

    Connect with Josh Doody

    @JoshDoody 

    https://fearlesssalarynegotiation.com/ https://fearlesssalarynegotiation.com/coach/

    1 hr 4 min
  • Planning the Perfect SaaS Launch: Userlist.io

    In this interview with Jane and Benedikt, you’ll learn:

    • How to leverage the audience that you have (without abusing your personal relationships)
    • How they chose where to promote their launch
    • Why they used product hunt
    • Their decision making behind choosing to do card up front
    • Why they used ‘schedule a demo’ as their secondary CTA and how it worked out for them
    • Things they weren’t expecting to come out of the launch of the product and how people responded
    • The strategy behind what they chose as their freebie
    • Why they don’t like selling lifetime licenses

    You can connect with Jane & Benedikt at:

    • Userlist.io
    • Jane Portman @uibreakfast
    • Benedikt Deicke @benediktdeicke
    49 min

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