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Data, Disruption & Stardom: Annie Ortmeier on Streaming Strategy
00:49 – “Your career path is a little different—can you walk us through how you got here?”
Sets up one of the most compelling origin stories - non-traditional path, first-mover roles, and betting on emerging tech.
03:10 – “What does digital marketing actually look like day-to-day in music?”
A super valuable breakdown of how the role has evolved - from email and websites to streaming and TikTok.
07:34 – “What’s it been like pushing streaming in a radio-first industry?”
Leads to a great discussion on resistance to change, data vs instinct, and how the industry has (slowly) adapted.
19:20 – “What’s it like witnessing a breakout moment like Russell or Ella—and do you know it when you see it?”
Arguably the most compelling part of the episode - real insight into identifying and creating those “rocket ship” moments.
The AIMP Nashville Pubcast is a DiMe Collective Production
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Dime Collective
4.6
1313 ratings
00:49 – “Your career path is a little different—can you walk us through how you got here?”
Sets up one of the most compelling origin stories - non-traditional path, first-mover roles, and betting on emerging tech.
03:10 – “What does digital marketing actually look like day-to-day in music?”
A super valuable breakdown of how the role has evolved - from email and websites to streaming and TikTok.
07:34 – “What’s it been like pushing streaming in a radio-first industry?”
Leads to a great discussion on resistance to change, data vs instinct, and how the industry has (slowly) adapted.
19:20 – “What’s it like witnessing a breakout moment like Russell or Ella—and do you know it when you see it?”
Arguably the most compelling part of the episode - real insight into identifying and creating those “rocket ship” moments.
The AIMP Nashville Pubcast is a DiMe Collective Production
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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