The CPG View

Data, Distribution & Disruption: Russell Close on What’s Next in Digital Commerce (Russell Close, Global eCommerce Director at Carlsberg Group)

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Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way?

What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities?

The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg balance tradition with innovation in the digital space?

What role does data and digital transformation play in shaping Carlsberg's eCommerce strategies? Can you share an example of a successful initiative?

As a leader in eCommerce, how do you foster collaboration across teams and regions to ensure alignment with Carlsberg’s global goals?

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