Data Driven Real Estate

Patrick Ferry is a long-time real estate coach with Tom Ferry International and a residential sales agent in San Diego. He's been a student of data-driven strategies in marketing and influences for decades. This week is a special treat as we explore what the Modern Realtors looks like and how data plays an increasingly important role for pros to position themselves as valued resources.

00:00 The Data Driven Real Estate Podcast welcomes Patrick Ferry
00:46 Patrick's journey into real estate and the world of coaching
04:38 Zillow, PPC, social media - it's noisy. How does a modern Realtor prove value in the marketplace?
5:47 How agents can use data to help clients strategically win in hot markets
14:59 Why Patrick is strategically going after the buyers as an agent (the hardest market)
29:07 Understanding real estate trends and backing it with actionable data
32:09 Marketing lists and messaging. Is one more important?
34:04 Using outbound marketing combined with inbound content marketing and paid remarketing ads
36:21 The importance of targeting while not offending the consumer
39:22 Working demographics, psychographic, and technographics to make marketing more effective. Is social media relevant or dead?
45:15 Is YouTube and social media a waste of time for Realtors?
53:13 What is the definition of the modern agent and why the solo agent is almost dead?
52:54 The artisan agent (solo agent), the Realtor team,  and the mega team

• Facebook: https://www.facebook.com/propertyradar
• Twitter: https://twitter.com/propertyradar/
• Aaron Norris: https://twitter.com/aaronnorris 
• Sean O'Toole: 

Charles Dougherty is a Vice President and economist with Wells Fargo Securities. Based in Charlotte, North Carolina, he covers the commercial real estate, housing, and construction sectors of the U.S. regional and macroeconomy. He regularly writes indicator reports, produces special commentary, and contributes to the company’s Weekly Economic & Financial Commentary. His commentary on the regional and U.S. economy has been featured in various regional and national media publications, including Bloomberg News and The Washington Post.

This week, the Data Driven Real Estate Podcast checks in on the state of the economy, which real estate sectors or doing well compared to those really struggling, if co-working is a thing of the past, how commercial rents have performed, and the outlook for the 2021 market. 

Charles Dougherty is a Vice President and economist with Wells Fargo Securities. Based in Charlotte, North Carolina, he covers the commercial real estate, housing, and construction sectors of the U.S. regional and macroeconomy. He regularly writes indicator reports, produces special commentary, and contributes to the company’s Weekly Economic & Financial Commentary. His commentary on the regional and U.S. economy has been featured in various regional and national media publications, including Bloomberg News and The Washington Post.

This week, the Data Driven Real Estate Podcast checks in on the state of the economy, which real estate sectors or doing well compared to those really struggling, if co-working is a thing of the past, how commercial rents have performed, and the outlook for the 2021 market. 

David Hicks is CEO of Dallas-based HomeVestors of America, Inc., the largest professional house buying franchise in the U.S. with more than 105,000 houses bought since 1996. He joined HomeVestors in 2005 as Director of Franchise Systems and developed a process for coaching franchisees. From 2006-2009, he coordinated franchisee support as VP of operations. In January 2009, he became co-president of the company and was named CEO in 2017. The company now has 1,100 franchisees nationwide.

This week, David Hicks helps explore how Covid has impacted real estate investors, how HomeVestors leverages data to drive deals, how Realtors and investors benefit from working with each other, and how ibuyers are not a true competitor. 

David Hicks is CEO of Dallas-based HomeVestors of America, Inc., the largest professional house buying franchise in the U.S. with more than 105,000 houses bought since 1996. He joined HomeVestors in 2005 as Director of Franchise Systems and developed a process for coaching franchisees. From 2006-2009, he coordinated franchisee support as VP of operations. In January 2009, he became co-president of the company and was named CEO in 2017. The company now has 1,100 franchisees nationwide.

This week, David Hicks helps explore how Covid has impacted real estate investors, how HomeVestors leverages data to drive deals, how Realtors and investors benefit from working with each other, and how ibuyers are not a true competitor. 

Dave Savage, Founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. As the founder of SmartReply, Dave established a leading presence in mobile marketing. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about leveraging mobile technology to reinvent the home buying experience. Dave Savage joins the Data Driven Real Estate Podcast to share trends in the mortgage space during the pandemic, a survey of the players in the market, how mortgage brokers are competing with disruptors, and how 

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-16

Dave Savage, Founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. As the founder of SmartReply, Dave established a leading presence in mobile marketing. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about leveraging mobile technology to reinvent the home buying experience. Dave Savage joins the Data Driven Real Estate Podcast to share trends in the mortgage space during the pandemic, a survey of the players in the market, how mortgage brokers are competing with disruptors, and how 

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-16

President of California Advocates, Mike Belote, has a rich history in the lobbying industry for real estate in California. California SB 1079 recently passed will have undeniable impacts on local California investors that buy at trustee sale with the introduction of a 45-day redemption period. Mike, Sean, and Aaron discuss how this bill came to be, what it says, and likely impacts to Main Street. 

00:00 The Data Driven Real Estate Podcast welcomes Mike Belote with California Advocates
06:54 What is SB 1079 and how does it change the California trustee sale buying and foreclosure process?
08:16 The important role that institutional Wall Street real estate buyers played during the Great Recession
10:43 How the legislative process works in California in a supermajority state
13:01 How many homes did Wall Street buy during the Great Recession and how many do they still have?
18:43 Who really pays for the city fines on foreclosed homes? It's not the banks or lenders like some might think. 
23:25 Why California SB 1079 and the 45-day redemption will create less competition and potentially create more foreclosures
28:35 The new 45-day redemption rules after trustee sale and eligible bidders
33:46 How less competition at trustee sale steals millions from homeowners
39:49 How large institutional buyers and nonprofits might work together at trustee sale squeezing out local investors
47:48 The issue with squatters after the trustee sale
52:40 How real estate investors can better protect themselves from over-regulation or at least be aware of what's coming

President of California Advocates, Mike Belote, has a rich history in the lobbying industry for real estate in California. California SB 1079 recently passed will have undeniable impacts on local California investors that buy at trustee sale with the introduction of a 45-day redemption period. Mike, Sean, and Aaron discuss how this bill came to be, what it says, and likely impacts to Main Street. 

00:00 The Data Driven Real Estate Podcast welcomes Mike Belote with California Advocates
06:54 What is SB 1079 and how does it change the California trustee sale buying and foreclosure process?
08:16 The important role that institutional Wall Street real estate buyers played during the Great Recession
10:43 How the legislative process works in California in a supermajority state
13:01 How many homes did Wall Street buy during the Great Recession and how many do they still have?
18:43 Who really pays for the city fines on foreclosed homes? It's not the banks or lenders like some might think. 
23:25 Why California SB 1079 and the 45-day redemption will create less competition and potentially create more foreclosures
28:35 The new 45-day redemption rules after trustee sale and eligible bidders
33:46 How less competition at trustee sale steals millions from homeowners
39:49 How large institutional buyers and nonprofits might work together at trustee sale squeezing out local investors
47:48 The issue with squatters after the trustee sale
52:40 How real estate investors can better protect themselves from over-regulation or at least be aware of what's coming

Ellis San Jose is Director at The Note Guys and Group Leader for Real Estate 360. He is a full-time residential and commercial real estate investor and co-founder and leader of For Investors By Investors (FIBI). Martin Saenz is a Managing Partner of Bequest Funds, a national mortgage investment company with the dual purpose of helping investors grow their wealth and helping mortgage borrowers stay in their homes. He runs Note Investing Made Easier.