Data Driven Real Estate

Sean O'Toole with PropertyRadar has been in the public records space, building ForeclosureRadar and then PropertyRadar, for over a decade. PropertyRadar is now national! Lots of effort has gone into building a platform that combines property, mortgage, and people data in a meaningful way that makes public records not only accessible but powerfully actionable. This week, Aaron and Sean celebrate the national launch, what are public records, real estate trends in 2021, different entrepreneurs that use PropertyRadar, and why next year will be the year of off-market real estate.

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-24

00:00 The Data Driven Real Estate Podcast welcomes Sean O'Toole
01:43 PropertyRadar is now national! Sean talks about how he started PropertyRadar and what motivates him to invest in the business
04:00 What is a Public Record?
07:30 The role public records play in trust and freedom
11:15 Are public records free? Where and how to get them.
12:01 What different types of public records exist?
25:31 The democratization of data and how the cost to access has changed the game
27:40 Who sort of business use public records to market?
37:22 What does multi-sourced, baked-off, backtested, backfilled and what does it mean to data quality.
45:11 What new fields and data are available in PropertyRadar National?
45:23 What the addition of judicial foreclosure to PropertyRadar means for commercial real estate investors.
48:12 This mistake marketers and small business make with list building and buying ready-made popular lists
52:19 Aaron's favorite feature of PropertyRadar and how he uses it in the community
54:19 Is direct mail really expensive? (hint: no, not if done correctly)
57:10 What to expect in 2021?
1:02:12 Why public records aren't perfect and how they can vary from state to state and county to county.

Tommy Mello is the founder of  A1 Garage Door Service,  a $30+ million-plus home service business with over 250 employees in 12 states and growing. He's also CEO of HomeServicesExpert.com and author of Home Services Millionaire, where he helps fellow entrepreneurs scale their businesses. This week, we cover how Wall Street is chasing the home services sector, strategies for growth, unique ways to stand out as a local small business, and trends in the home services space.

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-23

00:00 The Data Driven Real Estate Podcast Welcomes Tommy Mellow, CEO of A1 Garage Services
2:59 What is Home Services?
10:16 The number one thing Wall Street is looking for before investing in home services companies
11:19 What makes a garage door company different from other businesses?
13:00 Investing in training and recruiting and the mindset of investment over expense?
15:06 Tommy talks about the difference between Branding vs. Brand
16:45 Tommy explains what is Google Guaranteed and the power it brings to small business
21:14 Google Guaranteed and the future of voice search in home services
27:07 What is ServiceTitan
29:06 Data KPIs important to the homes services business
31:09 Using data to find your most profitable customers and projects to go find look-a-like opportunities
32:50 What is Tommy's advice to small business owners
37:20 The power of platinum response
39:08 How to keep a lifetime customer
46:29 What is Greenfield and how it's different form acquisitions
51:49 Why defining your avatar is so incredibly important and how often to market to prospects

Tommy Mello is the founder of  A1 Garage Door Service,  a $30+ million-plus home service business with over 250 employees in 12 states and growing. He's also CEO of HomeServicesExpert.com and author of Home Services Millionaire, where he helps fellow entrepreneurs scale their businesses. This week, we cover how Wall Street is chasing the home services sector, strategies for growth, unique ways to stand out as a local small business, and trends in the home services space.

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-23

00:00 The Data Driven Real Estate Podcast Welcomes Tommy Mellow, CEO of A1 Garage Services
2:59 What is Home Services?
10:16 The number one thing Wall Street is looking for before investing in home services companies
11:19 What makes a garage door company different from other businesses?
13:00 Investing in training and recruiting and the mindset of investment over expense?
15:06 Tommy talks about the difference between Branding vs. Brand
16:45 Tommy explains what is Google Guaranteed and the power it brings to small business
21:14 Google Guaranteed and the future of voice search in home services
27:07 What is ServiceTitan
29:06 Data KPIs important to the homes services business
31:09 Using data to find your most profitable customers and projects to go find look-a-like opportunities
32:50 What is Tommy's advice to small business owners
37:20 The power of platinum response
39:08 How to keep a lifetime customer
46:29 What is Greenfield and how it's different form acquisitions
51:49 Why defining your avatar is so incredibly important and how often to market to prospects

Jonathan Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3B worth of transactions globally. He founded SquareFoot in 2011. SquareFoot is a commercial brokerage that helps companies find their next office building as well as helps owners sublease unused office space. The platform now features more than 300,000 office listings, with 5,000 new listings posted monthly. The company has executed over 1,300 leases to date and has expanded to many major metros. This week, Jonathan shares insights into the coworking and flex space trends with the pandemic and headed into 2021. Is 2021 looking like a good year to jump into office coworking?

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-22

00:00 The Data Driven Real Estate Podcast welcomes Jonathan Wasserstrum, CEO and co-founder of SquareFoot.
1:32 How did SquareFoot start?
02:16 Is SquareFoot a commercial brokerage or a tech company?
03:44 What i PivotDesk and how does it assist commercial office space owners?
5:37 What did coworking space look like before COVID?
05:52 What did WeWork prove to the office space industry about consumer need?
11:27 What is a flex space and how is it different from coworking?
14:11 Is big tech leaving office space in big cities?
18:22 - Trends in office real estate and commercial in 2021?
27:04 - What is SquareFoot's next move in the coming years?
29:35 - How did Jonathan started SquareFoot
34:08 - What does it take to become a commercial broker?
39:23 - What is the difference between SquareFoot and PivotDesk?

Jonathan Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3B worth of transactions globally. He founded SquareFoot in 2011. SquareFoot is a commercial brokerage that helps companies find their next office building as well as helps owners sublease unused office space. The platform now features more than 300,000 office listings, with 5,000 new listings posted monthly. The company has executed over 1,300 leases to date and has expanded to many major metros. This week, Jonathan shares insights into the coworking and flex space trends with the pandemic and headed into 2021. Is 2021 looking like a good year to jump into office coworking?

Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-22

00:00 The Data Driven Real Estate Podcast welcomes Jonathan Wasserstrum, CEO and co-founder of SquareFoot.
1:32 How did SquareFoot start?
02:16 Is SquareFoot a commercial brokerage or a tech company?
03:44 What i PivotDesk and how does it assist commercial office space owners?
5:37 What did coworking space look like before COVID?
05:52 What did WeWork prove to the office space industry about consumer need?
11:27 What is a flex space and how is it different from coworking?
14:11 Is big tech leaving office space in big cities?
18:22 - Trends in office real estate and commercial in 2021?
27:04 - What is SquareFoot's next move in the coming years?
29:35 - How did Jonathan started SquareFoot
34:08 - What does it take to become a commercial broker?
39:23 - What is the difference between SquareFoot and PivotDesk?

As the President of T3 Sixty, Jack Miller is responsible for client relationship development and management of T3 Sixty’s consulting team. He has nearly two decades in the real estate industry and has held management and executive roles in real estate franchising, franchise ownership, brokerages, and management consulting organizations. What is PropTech? And when Gary Kellar says he's investing $1 billion in technology for agents, what kind of technology and what does the future look like?

00:00 The Data Driven Real Estate Podcast Welcomes Jack Miller, President of T3 Sixty.
1:21 What keeps Jack Miller motivated and excited about the real estate industry?
2:56 What is T3 Sixty?
7:18  What is The Almanac and why did T3 Sixty create it for the real estate industry?
13:57 What is PropTech?
15:08 What are the top three technology most requested in real estate and what problems is proptech trying to solve?
20:05 Why is the real estate sector so bad at technology?
26:01 Is competition from ibuyers like Zillow and Opendoor forcing mega real estate brands like Keller Williams and Realogy to invest in technology?
29:47 The Opendoor IPO is coming up and it appears these flips don't make money. Can that last?
38:27 Will Realtor brands like Keller Williams and Realogy launching ibuyer initiatives work better than Opendoor, Offerpad, and Knock?
42:03 Will real estate teams continue to be a theme in 2021 for Realtors?
45:35 Is there a team structure that works best?
52:38 Is big tech like Amazon and Google getting into the real estate industry?
54:32 - What are some real estate trends we should expect in 2021?

As the President of T3 Sixty, Jack Miller is responsible for client relationship development and management of T3 Sixty’s consulting team. He has nearly two decades in the real estate industry and has held management and executive roles in real estate franchising, franchise ownership, brokerages, and management consulting organizations. What is PropTech? And when Gary Kellar says he's investing $1 billion in technology for agents, what kind of technology and what does the future look like?

00:00 The Data Driven Real Estate Podcast Welcomes Jack Miller, President of T3 Sixty.
1:21 What keeps Jack Miller motivated and excited about the real estate industry?
2:56 What is T3 Sixty?
7:18  What is The Almanac and why did T3 Sixty create it for the real estate industry?
13:57 What is PropTech?
15:08 What are the top three technology most requested in real estate and what problems is proptech trying to solve?
20:05 Why is the real estate sector so bad at technology?
26:01 Is competition from ibuyers like Zillow and Opendoor forcing mega real estate brands like Keller Williams and Realogy to invest in technology?
29:47 The Opendoor IPO is coming up and it appears these flips don't make money. Can that last?
38:27 Will Realtor brands like Keller Williams and Realogy launching ibuyer initiatives work better than Opendoor, Offerpad, and Knock?
42:03 Will real estate teams continue to be a theme in 2021 for Realtors?
45:35 Is there a team structure that works best?
52:38 Is big tech like Amazon and Google getting into the real estate industry?
54:32 - What are some real estate trends we should expect in 2021?

Aaron Mazzrillo is an entrepreneur, a real estate investor, and a marketer based in the Inland Empire. Hailing from Massachusetts, Aaron became involved in real estate in the early 90s after he and his wife decided to pack everything up and move to California. Since then, he has been buying, rehabbing, renting, and selling properties. This week on the podcast, Aaron shares how he survived the Great Recession, finding off-market deals, the importance of marketing and messaging, and how he continues to stay busy in a tight real estate market.

00:00 The Data Driven Real Estate Podcast welcomes Aaron Mazzrillo
02:08 How and why Aaron Mazzrillo got started in real estate and how he survived the Great Recession and lived to talk about it
16:21 What Aaron did that was key to his success during 2009-2012 and the one regret he has wholesaling deals at the time
18:39 Use of capital as real estate investors and what separates pros from the newbies in the business when calculating ROI
21:33 Rent or Flip? How do you make that decision as a real estate investor?
25:32 What does it take to become a real estate investor
27:17  Matching a hyperlocal list to a hyper-personalized message
30:14 Aaron shares tips on how to connect with different types of sellers
34:52 Which marketing channels is Aaron using in his business?
35:36 The importance of hyper-local marketing strategy
39:17 How did COVID impact Aaron's real estate investing?
43:36 Repeatable processes and the technology stack Aaron has deployed in his business
51:14 The difference between suspect and prospect in real estate investing
52:13 -Data privacy laws investors need to understand and how difficult and expensive compliance can be
57:26 - What real estate strategies Aaron is focused on for 2021

Aaron Mazzrillo is an entrepreneur, a real estate investor, and a marketer based in the Inland Empire. Hailing from Massachusetts, Aaron became involved in real estate in the early 90s after he and his wife decided to pack everything up and move to California. Since then, he has been buying, rehabbing, renting, and selling properties. This week on the podcast, Aaron shares how he survived the Great Recession, finding off-market deals, the importance of marketing and messaging, and how he continues to stay busy in a tight real estate market.

00:00 The Data Driven Real Estate Podcast welcomes Aaron Mazzrillo
02:08 How and why Aaron Mazzrillo got started in real estate and how he survived the Great Recession and lived to talk about it
16:21 What Aaron did that was key to his success during 2009-2012 and the one regret he has wholesaling deals at the time
18:39 Use of capital as real estate investors and what separates pros from the newbies in the business when calculating ROI
21:33 Rent or Flip? How do you make that decision as a real estate investor?
25:32 What does it take to become a real estate investor
27:17  Matching a hyperlocal list to a hyper-personalized message
30:14 Aaron shares tips on how to connect with different types of sellers
34:52 Which marketing channels is Aaron using in his business?
35:36 The importance of hyper-local marketing strategy
39:17 How did COVID impact Aaron's real estate investing?
43:36 Repeatable processes and the technology stack Aaron has deployed in his business
51:14 The difference between suspect and prospect in real estate investing
52:13 -Data privacy laws investors need to understand and how difficult and expensive compliance can be
57:26 - What real estate strategies Aaron is focused on for 2021

Patrick Ferry is a long-time real estate coach with Tom Ferry International and a residential sales agent in San Diego. He's been a student of data-driven strategies in marketing and influences for decades. This week is a special treat as we explore what the Modern Realtors looks like and how data plays an increasingly important role for pros to position themselves as valued resources.

00:00 The Data Driven Real Estate Podcast welcomes Patrick Ferry
00:46 Patrick's journey into real estate and the world of coaching
04:38 Zillow, PPC, social media - it's noisy. How does a modern Realtor prove value in the marketplace?
5:47 How agents can use data to help clients strategically win in hot markets
14:59 Why Patrick is strategically going after the buyers as an agent (the hardest market)
29:07 Understanding real estate trends and backing it with actionable data
32:09 Marketing lists and messaging. Is one more important?
34:04 Using outbound marketing combined with inbound content marketing and paid remarketing ads
36:21 The importance of targeting while not offending the consumer
39:22 Working demographics, psychographic, and technographics to make marketing more effective. Is social media relevant or dead?
45:15 Is YouTube and social media a waste of time for Realtors?
53:13 What is the definition of the modern agent and why the solo agent is almost dead?
52:54 The artisan agent (solo agent), the Realtor team,  and the mega team

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